WE BELONG AT THE BEACH
There are a lot of beaches in the world. But only one is The Beach. A place where everyone can let loose, let it ride and go with their own flow. Where limits on fun don’t exist. Somewhere that knows what you want and isn’t afraid to give it to you. 60 miles where you can speed up, slow down, and make waves, even on land. If this sounds like what you need then this is where you belong. The Beach. Myrtle Beach, South Carolina.
Who We Are
For those seeking a place to call their own, Myrtle Beach is one destination made up of unique beach communities – sixty miles of bringing people together, where you can be who you are and find where you belong.
Brand Logo
To help travelers make the connection that Myrtle Beach is The Beach, the Visit Myrtle Beach logo mirrors the two monikers in the same style. This logo should be used as shown below in the different color variations. These are the approved color combinations.
View and download our logos in our media kit.
Brand Essence
From the moment you arrive, you feel that this is where you belong. Because this isn’t just any beach. It’s The Beach. It’s a community that stretches 60 miles connected by a shared passion. From couples to families to anyone just looking to dig their toes into some sand, it welcomes everyone to find their place in the most wonderful place there is, The Beach.
For more art assets that capture our brand essence, please visit our media kit.
BRAND EXPERIENCE
60 MILES OF BRINGING PeoPLE TOGETHER.
We are one destination made up of unique beach communities.
We’re Not Just Any Beach. We’re The Beach.
Myrtle Beach has a history and story all its own. We aren’t just any beach. We are The Beach.
Find Where You Belong.
We’re your first beach, your favorite beach, your only beach.
More Than Just Another Day at the Beach.
Not only do we have the best beaches, but the best experiences beyond.
Brand Promise
We bring people together in an environment where you can be who you are and find where you belong.
BRAND VALUES
Belonging
In Myrtle Beach, we bring people together. Here, you are accepted for who you are, as you are. And while we may come at it from many directions, we always end up in the same place. A place where you can follow your passions and feel part of something bigger. It’s what connects us. Because we believe we’re a lot more alike than we are different.
Real
We were built for this. To be a place to get away and get back to what matters. It’s what we all work for. It’s what we deserve. We’re real people working hard at having fun. Here, we don’t put on airs and we’ve never been called pretentious. We’re more than happy to be who we are. And there’s no place we’d rather be.
colorful
In Myrtle Beach, we’re vibrant and full of life. From the incredible sunrises to our natural setting to the neon at night, we are full of color. We’ve also got our share of colorful characters and places, each with their own stories. It’s the rich fabric that makes us who we are and different from anywhere else. And uniquely Myrtle Beach.
ENTERTAINING
We’ve been your good times for a good long time. Whether it’s at the beach, at an attraction, in a show, or just people watching, day or night, there’s always something different to see. Which is why when you’re not here, chances are you’re wishing you were. Because we’ve always been so much more than just another day at the beach.
laid-back
The Beach isn’t just a place, it’s a way of life. When you enjoy yourself as much as we do, you tend not to rush things. We take our time. We get to know each other. We appreciate what we have. And we take life as it comes. But don’t get us wrong – we’re also hard-working, forward-thinking, and ready for any challenge. But, all in good time. And in our own Myrtle Beach way.
Brand Voice
Witty
We have a quick wit and engaging sense of humor. We love to surprise those who may underestimate us.
WELCOMING
We’re known for our friendliness and hospitality. We’re open, accepting and can’t wait to show you around.
Fun
We’re the friend everybody wants to be around. We always know how to have a good time.
Connecting
We bring people together. We have a way of showing the world that we’re all more alike than we are different.
Down To Earth
We are who we are and proud of it. We never oversell or overstate anything.
brand anthem
There are a lot of beaches in the world. But only one is The Beach. A place where everyone can let loose, let it ride and go with their own flow. Where limits don’t exist. Somewhere that knows what you want and isn’t afraid to give it to you. 60 miles of where you can speed up, slow down, and make waves, even on land. If this sounds like what you need, then it is where you belong. The Beach. Myrtle Beach, South Carolina.
PHOTOGRAPHY
Myrtle Beach is a place for real people, so our photos reflect that warm, approachable style. Never staged, they will reflect the diversity of our travelers. The Beach goes far beyond the ocean, so we also show a variety of experiences.
video / TV
There is a reason people call Myrtle Beach, The Beach.
The Beach is for Family.
The Beach is for Couples.
The Beach is for Your Best Self.
Community Pride
We will be tapping into our local’s love for The Beach with a community campaign sharing the new brand. This isn’t just a Visit Myrtle Beach brand but a community brand. We are The Beach! Watch for more Beach elements to appear throughout our 60 miles and 14 communities. And, if you’re a local, show your love for The Beach. Download the various assets and consider implementing The Beach brand into your communications.
visit myrtle beach Brand campaign
“You Belong At The Beach,” the initial marketing campaign to fully integrate The Beach brand, will showcase a multi-faceted effort with a data-led approach to targeting and optimization for key audiences. The campaign will feature paid media elements including television, paid search, paid social media and out of home; public relations; social media; co-branded partnerships and more. The campaign will be supplemented by specific efforts to support non-stop air service markets, as well as meetings and groups audiences.
Visit Myrtle Beach Brand Rollout: The Beach
The brand position research included resident and stakeholder input as a vital element of the work. The thoughtful and inclusive creative executions ensured the positioning was reflective of visitor experiences and resident sentiment.
View the Consumer Research and Brand Development Strategy here.
Visit Myrtle Beach Brand Rollout Presentation
View the Visit Myrtle Beach’s National Travel & Tourism Week Update and Celebration presentation.
Brand Launch Press Release
View the official Visit Myrtle Beach press release on the brand announcement and launch event.
Visit Myrtle Beach Brand Rollout Recap
A recap of Visit Myrtle Beach's National Travel & Tourism Week Update & Celebration held on May 6, 2021.
A Unified Brand Passion And Vision for Myrtle Beach
Together, we can ensure that the Myrtle Beach area speaks with a consistent voice and that we share The Beach’s story no matter where we are in the Grand Strand. We’re stronger together. We are The Beach!
Questions About The Brand and How You Can Get Involved? Contact The Marketing Team or Your Account Lead.
14 Communities, 60 Miles Strong.
We are The Beach.
The Beach is a collection of 14 communities all with unique personalities, also known as the Grand Strand. Across 60 miles Atlantic coastline there are beaches, entertainment hotspots, quaint coastal communities, fishing villages and historic communities full of southern charm and culinary delights for everyone to enjoy.
