In mid December, we launched the latest Beach House Vacation Promotion. This annual promotion will run through the end of February. Participants have a chance to win a one week (7 days/6 consecutive nights) rental of a beach home. The contest is promoted via digital channels and to our email subscribers. Last year, there were more than 144,000 entries.
Holiday season kicks off in Myrtle Beach with special discounts alongside festive events. To usher in the holiday season, more than 30 Myrtle Beach area properties are offering deep discounts for Black Friday and Cyber Monday – including some with discounts of more than 50 percent for winter getaways and spring and summer 2019.
ESPN Events, a division of ESPN, is adding a new bowl game to its roster beginning in 2020 with the creation of the Myrtle Beach Bowl. The game will feature matchups from three conference partners – Conference USA, Mid-American Conference (MAC) and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025.
The first nonstop transatlantic flight from Europe to South Carolina was announced last month. British Airways will have two flights per week from London’s Heathrow Airport to Charleston International Airport from April 4 to October 24 beginning in 2019. This is great news for Myrtle Beach and the Grand Strand because it will be even easier for European visitors to get to the Grand Strand and enjoy the many attractions, including the beaches, golf courses and more.
We’re putting the final touches on the holiday leisure campaign which will be primarily digital advertising and public relations targeted towards regional and out of state markets. Creative features spectacular holiday events, live shows, great shopping, holiday special offers and 60 miles of beaches. New for this year is a special Black Friday/Cyber Monday promotion. CVB partners have been submitting great offers of up to 55% off and we’ll be spreading the word. Here are a few of the creative campaign elements.
CVB group sales and media representatives headed to Toronto, Canada in May to share a taste of Myrtle Beach with Canadians. This mission trip included one-on-one meetings with meeting and incentive planners and media, as well as several events highlighted below. This mission trip is an annual outreach effort to remind this important market why the Myrlte Beach area has been a favorite vacation holiday for Canadians year after year.