ESPN is adding an early-season college basketball event to its roster this year with the Myrtle Beach Invitational. The new event will take place Nov. 15, 16 and 18, 2018, at the HTC Center on the campus of Coastal Carolina University.
After a highly successful summer and fall tourism season in Myrtle Beach that placed the South Carolina destination among the ranks of Orlando, Las Vegas and New York City in terms of visitor demand – as noted by TripAdvisor, Expedia and others – the coastal hot spot is now preparing for a holiday season like no other.