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      <image:title>News - Conference Champions Face Off Dec. 19 at the 6th Annual  Myrtle Beach Bowl Presented by Engine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Experience the Magic of Halloween in Myrtle Beach - Make it stand out</image:title>
      <image:caption>PICTURED: Take part in the revelry throughout the Grand Strand this October with numerous Halloween events happening such as Broadway at the Beach’s famous costume party. CREDIT: Visit Myrtle Beach.</image:caption>
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      <image:title>News - Southern Living Test Kitchen Welcomes Myrtle Beach Chefs for First  Post-Pandemic Culinary Showcase - Make it stand out</image:title>
      <image:caption>PICTURED: L to R – Sid Evans, editor in chief of Southern Living, Kinsey Muller and Jess Sagun of Winna’s Kitchen. CREDIT: Visit Myrtle Beach</image:caption>
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      <image:title>News - Matador Network Launches ‘Matador House’ Creator Residency in Myrtle Beach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.myrtlebeachareacvb.com/news/scott-collette-wins-2025-play-golf-myrtle-beach-world-amateur-championship</loc>
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      <image:title>News - Scott Collette Wins 2025 Play Golf Myrtle Beach World Amateur Championship - Make it stand out</image:title>
      <image:caption>Scott Collette wins the 2025 Myrtle Beach World Am. Credit: GTS</image:caption>
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    <lastmod>2025-08-26</lastmod>
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      <image:title>News - The Myrtle Beach Area Golf Market Drives $1.6 Billion Impact to the Regional Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-pr-tourism-highlights-for-july-2025</loc>
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      <image:title>News - Visit Myrtle Beach Announces Strategic Promotions in Group Sales Department, Underscoring Economic Impact of Group Business - Make it stand out</image:title>
      <image:caption>PICTURED: Lori Lampo (left) and Zavier Jones (right) have been promoted within the Group Sales department of Visit Myrtle Beach.</image:caption>
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      <image:title>News - “Ice Shaker Beach Games Season 3” Starring the Gronkowski Brothers  Wraps Filming in Myrtle Beach Area - Make it stand out</image:title>
      <image:caption>PICTURED: Glenn, Rob, Chris and Gordie Gronkowski spent several days in the Myrtle Beach area this August filming “Ice Shaker Beach Games Season 3.” CREDIT: Visit Myrtle Beach</image:caption>
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      <image:caption>International exchange visitors enjoy a day at Myrtle Waves Water Park in Myrtle Beach, S.C., during the annual Exchange Day celebration on Aug. 4, 2025. Photo Credit: Visit Myrtle Beach</image:caption>
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      <image:title>News - U.S. Rep. Fry Hosts U.S. Secretary of Labor at Myrtle Beach Area Chamber to Discuss Workforce Development - Make it stand out</image:title>
      <image:caption>PICTURED: U.S. Rep. Russell Fry, local and state leaders met with U.S. Secretary of Labor Lori Chavez‑DeRemer at the Myrtle Beach Area Chamber of Commerce on July 29, 2025. CREDIT: MBACC</image:caption>
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      <image:title>News - Tropical Weather and Calendar Shift Impact Tourism Performance  Across Myrtle Beach Area for July 4th Week - Make it stand out</image:title>
      <image:caption>Myrtle Beach Area Occupancy Data as reported by STR for June 29-July 5, 2025 compared to same day of week for the previous year.</image:caption>
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      <image:caption>Jimmy Gray President, Myrtle Beach Area Chamber of Commerce</image:caption>
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      <image:title>News - Myrtle Beach Area Chamber and Visit Myrtle Beach Announce  New Leadership Structure - Make it stand out</image:title>
      <image:caption>Stuart Butler President, Visit Myrtle Beach</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Building Momentum at The Beach: The 2024 Recap - Make it stand out</image:title>
      <image:caption>Read the Myrtle Beach Area CVB 2024 Annual Report.</image:caption>
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      <image:caption>Vanna White and co-host Ryan Seacrest on Pir 14 in Myrtle Beach. Credit: Sony Pictures Television</image:caption>
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      <image:title>News - “TODAY” Segment Featured Myrtle Beach’s “Traveling the Spectrum” Cast Members on April 18 - Make it stand out</image:title>
      <image:caption>Christian (L) and Precious (R) Hill with daughter Mikko are interviewed by the “TODAY” show for a feature about filming “Traveling the Spectrum” and experiencing Myrtle Beach’s sensory-friendly offerings. CREDIT: Visit Myrtle Beach</image:caption>
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      <image:caption>The Myrtle Beach Area Chamber and CVB congratulates CCU’s HRTM students on earning their CHIA certifications—a major milestone toward their hospitality careers. *Photo credit: Coastal Carolina University, Wall College of Business.*</image:caption>
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      <image:caption>PICTURED L-R: Cyndi Morh of Myrtle Beach Area Chamber and CVB, Susan and Eldred Johnson of Southeastern United States Masonic Grand Masters Conference, and Tracy Conner of Myrtle Beach Area Chamber and CVB. CREDIT: MBACC</image:caption>
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      <image:caption>R-L - Tracy Conner, Interim President and CEO, Visit Myrtle Beach, Farren Rajput, ONEflight Founder and CEO, Kelly Jensen, PGA TOUR Vice President Tournament Business, Darren Nelson, Tournament Director</image:caption>
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      <image:title>News - Grand Strand Freedom Week Celebrates 20 Years with Special Events Jan. 17-21  to Honor Dr. Martin Luther King Jr.’s Legacy - Make it stand out</image:title>
      <image:caption>PICTURED ABOVE: On Saturday, Jan. 18, 2025, the MLK Annual Parade is set to step off at 10 a.m., traveling a new route from Charlie’s Place to Ocean Blvd. CREDIT: Visit Myrtle Beach</image:caption>
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    <lastmod>2026-01-27</lastmod>
    <image:image>
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      <image:title>News - Visit Myrtle Beach Honored with 2024 Travel Vanguard Award  for Autism-Friendly Travel Efforts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2026-01-27</lastmod>
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      <image:title>News - Myrtle Beach Classic Honored with PGA Tour's 'Best-in-Class Element" Award for the Q at Myrtle Beach - Make it stand out</image:title>
      <image:caption>Pictured Above L-R: Toby DiPaolo, Myrtle Beach Classic; Tracy Conner, Visit Myrtle Beach; Kyle Oland, Golf Tourism Solutions; and Darren Nelson of the Myrtle Beach Classic at the PGA TOUR Tournament Meeting in Orlando. CREDIT: Myrtle Beach Classic</image:caption>
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    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-pr-tourism-highlights-for-november-2024</loc>
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    <lastmod>2024-12-18</lastmod>
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    <priority>0.5</priority>
    <lastmod>2024-12-10</lastmod>
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  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-pr-tourism-highlights-for-october-2024</loc>
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    <lastmod>2024-12-09</lastmod>
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    <lastmod>2025-01-29</lastmod>
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    <priority>0.5</priority>
    <lastmod>2026-01-27</lastmod>
    <image:image>
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      <image:title>News - Peacock Network to Premiere Visit Myrtle Beach’s TV Series  ‘Traveling the Spectrum’ on Dec. 12 - Make it stand out</image:title>
      <image:caption>Filmed in the Myrtle Beach area, “Traveling the Spectrum” debuts on Peacock on Dec. 12, 2024. CREDIT: Visit Myrtle Beach</image:caption>
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    <lastmod>2026-01-27</lastmod>
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      <image:title>News - Visit Myrtle Beach’s Sandy Haines Earns Certified Tour Professional Certification by National Tour Association - Make it stand out</image:title>
      <image:caption>Sandy Haines</image:caption>
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    <loc>https://www.myrtlebeachareacvb.com/news/tickets-for-pga-tours-2025-myrtle-beach-classic-available-on-nov-20</loc>
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    <lastmod>2024-11-19</lastmod>
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    <loc>https://www.myrtlebeachareacvb.com/news/festive-cheer-and-winter-warmth-in-myrtle-beach-sc</loc>
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    <lastmod>2025-01-29</lastmod>
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      <image:title>News - Nominate Your Favorite Grand Strand Chefs for 2025 James Beard Awards - Make it stand out</image:title>
      <image:caption>In September, three Grand Strand Chefs participated in a special event for the James Beard Foundation in New York City that celebrated the distinct flavors of Coastal Carolina cuisine. Chefs pictured L-R are Casey Blake of Drunken Jack’s in Murrells Inlet; Heidi Vukov, owner of Croissants, Hook &amp; Barrel, and Coffee and Cream Cabana in Myrtle Beach; and Adam Kirby of Rustic Table and Bistro 217 in Pawleys Island. (Credit Visit Myrtle Beach).</image:caption>
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    <lastmod>2024-10-18</lastmod>
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    <lastmod>2024-09-10</lastmod>
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    <lastmod>2024-09-10</lastmod>
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      <image:title>News - Beach ’n Chili Fest Returns to Myrtle Beach for Fourth Year, Promising to be ‘Bigger and Better’ - Make it stand out</image:title>
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  </url>
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    <loc>https://www.myrtlebeachareacvb.com/news/fall-for-myrtle-beach-discover-the-magic-of-autumn-along-the-grand-strand</loc>
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    <lastmod>2024-09-03</lastmod>
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    <lastmod>2024-08-26</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-pr-tourism-highlights-for-july-2024</loc>
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    <lastmod>2024-08-20</lastmod>
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    <lastmod>2024-08-01</lastmod>
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  <url>
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    <lastmod>2024-08-01</lastmod>
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    <loc>https://www.myrtlebeachareacvb.com/news/chef-swap-at-the-beach-season-three-to-premiere-on-august-17</loc>
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    <lastmod>2024-07-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1721841400102-0P12NLE1A75QI8NAJVFT/Chef+Swap+at+The+Beach+Season+3+CREDIT+Visit+Myrtle+Beach.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-pr-tourism-highlights-for-june-2024</loc>
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    <lastmod>2024-07-23</lastmod>
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    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/40cde5e9-86c0-4528-8dd3-d032ba0983c8/2024+Leisure+Messaging+Roadmap.png</image:loc>
      <image:title>News - Visit Myrtle Beach Summer 2024 Marketing Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Visit Myrtle Beach Summer 2024 Marketing Campaign - Make it stand out</image:title>
      <image:caption>The Campaign was also supported with additional marketing efforts that included public relations, email, and promotion via owned media channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/bb085fe1-a74e-4564-b5de-dc302ca7feff/Springs+Hottest+Deal+banner+ad.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/0c67fd0a-cf40-4288-a64c-0466dabab884/The+Beach+is+always+in+season.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Visit Myrtle Beach Summer 2024 Marketing Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Visit Myrtle Beach Summer 2024 Marketing Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/d5fb98e2-9872-4ed5-b485-e742d53d4273/Mini+Golf+Trail+logo.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/65baf71c-3f85-47e2-8d42-3b875f6e06c9/Chef+Swap+season+2.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-area-chamber-welcomes-four-summer-interns</loc>
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    <lastmod>2024-07-17</lastmod>
    <image:image>
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      <image:title>News - Myrtle Beach Area Chamber Welcomes Four Summer Interns - Make it stand out</image:title>
      <image:caption>Pictured L-R: Kaylee Alston, Raevyn Ramsey, Faith Schmeizl and Bryce Graham. CREDIT: MBACC</image:caption>
    </image:image>
  </url>
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    <loc>https://www.myrtlebeachareacvb.com/news/the-pga-tours-myrtle-beach-classic-is-set-for-may-8-11-2025</loc>
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      <image:title>News - Tracy Conner to Serve as Interim President and CEO of  Myrtle Beach Area Chamber and CVB - Make it stand out</image:title>
      <image:caption>Tracy Conner, Interim President and CEO</image:caption>
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  </url>
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    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-area-chamber-announces-resignation-of-president-and-ceo-karen-riordan</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/3d4d0a56-bb5f-4017-8dd8-2a41f2e51f46/Sandy+Haines-headshot.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.myrtlebeachareacvb.com/news/mitarry-best-a-dive-into-ai-generated-absurdity-and-its-impact-on-myrtle-beach-tourism</loc>
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      <image:title>News - Mitarry Best: A Dive into AI-Generated Absurdity and its Impact on Myrtle Beach Tourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News - Mitarry Best: A Dive into AI-Generated Absurdity and its Impact on Myrtle Beach Tourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/a99dc319-f05a-48cf-9581-463c5ca51025/Mitarry+Best+reddit+feed.jpg</image:loc>
      <image:title>News - Mitarry Best: A Dive into AI-Generated Absurdity and its Impact on Myrtle Beach Tourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/bad3c706-9e89-4d05-b82c-dc88aebdeabd/Mitarry+Best+12k+clicks.jpg</image:loc>
      <image:title>News - Mitarry Best: A Dive into AI-Generated Absurdity and its Impact on Myrtle Beach Tourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/f95fcee0-2cef-4706-a0f9-c7cbf62a753b/Mitarry+Best+reddit+comments.jpg</image:loc>
      <image:title>News - Mitarry Best: A Dive into AI-Generated Absurdity and its Impact on Myrtle Beach Tourism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/the-local-palate-invites-readers-to-myrtle-beach-for-the-palmetto-party-an-insiders-taste-of-south-carolina</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/18ce7421-2160-4861-b353-a9c9d766f09d/The+Palate+logo.png</image:loc>
      <image:title>News - The Local Palate Invites Readers To Myrtle Beach For The Palmetto Party: An Insider's Taste of South Carolina - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/b5bcf04a-131b-4f0f-b91a-a844a6cef3d0/Palmetto+Pary+logo.jpg</image:loc>
      <image:title>News - The Local Palate Invites Readers To Myrtle Beach For The Palmetto Party: An Insider's Taste of South Carolina - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/visit-myrtle-beach-wins-national-telly-award-for-comedic-commercial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-18</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/visit-myrtle-beachs-cyndi-mohr-receives-2024-associate-of-the-year-award-from-south-carolina-society-of-association-executives</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/52df3a88-5f3d-446e-ad79-af3f9648c466/Cyndi+Mohr+CREDIT+Visit+Myrtle+Beach1.jpg</image:loc>
      <image:title>News - Visit Myrtle Beach’s Cyndi Mohr Receives 2024 Associate of the Year Award  from South Carolina Society of Association Executives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-area-chamber-of-commerce-partners-with-muzika-2024-festival-to-offer-free-tickets-to-broadway-revue-on-june-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1718196419652-E0IZ2AMVJZH957B5ZFS8/MuzikaBroadwayRevue_CREDITV_VisitMyrtleBeach.jpg</image:loc>
      <image:title>News - Myrtle Beach Area Chamber of Commerce Partners with MUZIKA! 2024 Festival  to Offer Free Tickets to Broadway Revue on June 20 - Make it stand out</image:title>
      <image:caption>PICTURED: The Myrtle Beach Area Chamber is offering complimentary tickets to Broadway Revue, part of the MUZIKA! 2024 Festival, on June 20 at Beach Church in Myrtle Beach. CREDIT: Visit Myrtle Beach</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/2024-myrtle-beach-bowl-set-for-monday-dec-23</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-07</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/discover-an-unforgettable-summer-at-the-beach-with-endless-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-04</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-pr-tourism-highlights-for-april-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-04</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-area-cvb-2023-annual-report</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/visit-myrtle-beach-receives-2024-data-hero-award-in-sports-category</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-16</lastmod>
    <image:image>
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      <image:title>News - Visit Myrtle Beach Receives 2024 Data Hero Award in Sports Category - Make it stand out</image:title>
      <image:caption>Photo Credit: Zaritco</image:caption>
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  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/the-official-start-of-national-travel-and-tourism-week-2024</loc>
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    <lastmod>2024-05-16</lastmod>
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      <image:title>News - The Official Start of National Travel and Tourism Week 2024 - TourismWorks-SocialShare-Spending.jpg</image:title>
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  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/visit-myrtle-beach-launches-miniature-golf-trail</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/03a9f92b-b919-4f54-bc03-76fef7f3687d/MiniGolfTrailLogo-FullColor.png</image:loc>
      <image:title>News - Visit Myrtle Beach Launches Miniature Golf Trail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1715806661741-J5RYOE0DE3F2XHS6FHSK/MiniGolf-GuideCover.jpg</image:loc>
      <image:title>News - Visit Myrtle Beach Launches Miniature Golf Trail - MiniGolf-GuideCover.jpg</image:title>
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      <image:title>News - Visit Myrtle Beach Launches Miniature Golf Trail - MiniGolf-GuideIntro.jpg</image:title>
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      <image:title>News - Visit Myrtle Beach Launches Miniature Golf Trail - MiniGolf-GuideMap.jpg</image:title>
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      <image:title>News - Visit Myrtle Beach Launches Miniature Golf Trail - MiniGolf-GuidePrizs.jpg</image:title>
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  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/coastal-carolina-universitys-future-hospitality-leaders-earn-chia-certification</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/6e5aa85d-4c96-4561-8896-fa14ca8f8283/CCU+CHIA+Cert+May+2024.jpg</image:loc>
      <image:title>News - Coastal Carolina University’s Future Hospitality Leaders Earn CHIA Certification - Make it stand out</image:title>
      <image:caption>The Myrtle Beach Area Chamber and CVB congratulates CCU’s HRTM seniors on their Certifications in Hospitality Industry Analytics (CHIA).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-classic-celebrates-successful-inaugural-pga-tour-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1715691848743-6U0YL7TA5F6M8GBX7806/ChrisGotterupCreditVisitMyrtleBeach.jpg</image:loc>
      <image:title>News - Myrtle Beach Classic Celebrates Successful Inaugural PGA Tour Event - Make it stand out</image:title>
      <image:caption>Chris Gotterup, 2024 Myrtle Beach Classic tournament champion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/654b021f-2486-47e9-8417-d94cfbda56b3/BladesBrownCreditVisitMyrtleBeach.jpg</image:loc>
      <image:title>News - Myrtle Beach Classic Celebrates Successful Inaugural PGA Tour Event - Make it stand out</image:title>
      <image:caption>Blades Brown, Junior Amateur</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/saturday-nearing-a-sellout-at-this-weeks-myrtle-beach-classic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-06</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-regional-sports-alliance-honored-as-sports-tourism-organization-of-the-year-by-sports-eta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/00117028-836e-447f-b3ac-1a3735eeac53/MBRSA+Award+Photo+Credit+Sports+ETA.jpg</image:loc>
      <image:title>News - Myrtle Beach Regional Sports Alliance honored as Sports Tourism Organization of the Year by Sports ETA - Make it stand out</image:title>
      <image:caption>Pictured above: Representatives of the Myrtle Beach Regional Sports Alliance accept a 2024 Sports Tourism Organization of the Year award from Sports ETA during the organization’s annual symposium. Pictured L-R: Mark Beale, John T. Rhodes Myrtle Beach Sports Center; Jen Shaffer, City of Myrtle Beach; Jonathan Paris, Visit Myrtle Beach; Taylor Sellers, Visit Myrtle Beach; Tim Huber, City of Myrtle Beach; and John David, Sports ETA. Credit: Sports ETA.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/visit-myrtle-beach-announces-new-sensory-friendly-childrens-book-and-expands-autism-friendly-initiatives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/c742d7bf-2451-4531-9b83-2af0d9345196/Splish+Splash+Squawk+Child2.jpg</image:loc>
      <image:title>News - Visit Myrtle Beach Announces New Sensory-Friendly Children’s Book  and Expands Autism-Friendly Initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/visit-myrtle-beach-debuts-traveling-the-spectrum-series-trailer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1713962015674-AKSEQBOCU4DJ349D6PGP/Hill+Family+-++Traveling+The+Spectrum.jpg</image:loc>
      <image:title>News - Visit Myrtle Beach Debuts “Traveling the Spectrum” Series Trailer - Make it stand out</image:title>
      <image:caption>PICTURED: The new TV show called “Traveling the Spectrum” films the Hill family from Texas as they enjoy a family vacation to Myrtle Beach, S.C.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/sojern-introduces-new-members-to-destinations-advisory-board-in-new-york-city</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-19</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/calling-all-myrtle-beach-area-residents-we-want-your-thoughts-about-the-myrtle-beach-area</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/8a027073-f896-4e08-b169-864d807b5fab/Community+Survey_2024.jpg</image:loc>
      <image:title>News - Calling All Myrtle Beach Area Residents! We want your thoughts about the Myrtle Beach area! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-pr-tourism-highlights-for-march-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-17</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-recognized-as-a-top-family-travel-destination-for-summer-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-11</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-pr-tourism-highlights-for-february-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-22</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/sports-business-journal-selects-myrtle-beach-as-top-city-for-sporting-events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/e1f7a8a8-a5ac-4838-a0bc-0e96723a364d/Track+and+Field+Event%2C+Myrtle+Beach+SC.jpg</image:loc>
      <image:title>News - Sports Business Journal Selects Myrtle Beach as Top City for Sporting Events - Make it stand out</image:title>
      <image:caption>PICTURED: College and high school athletes participate in an invitational track and field meet held in Myrtle Beach, S.C., which recently made Sports Business Journal’s 2024 list of Top Cities for Sporting Events. Myrtle Beach will host its first-ever NCAA championship track and field event this May. CREDIT: Visit Myrtle Beach</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/visit-myrtle-beach-grand-strand-brewing-co-release-official-beer-of-the-beach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/06fd5117-d690-4f3b-b246-69402b6a0c58/Beach+Easy+Beer+Release+Photo.jpg</image:loc>
      <image:title>News - Visit Myrtle Beach, Grand Strand Brewing Co. Release Official Beer of The Beach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-to-host-second-annual-boost-at-the-beach-esports-competition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1709931433239-KM6JKKLMLK01MXDK4OKM/eSPORTS+BOOST+ON+THE+BEACH+Credit+Visit+Myrtle+Beach.jpg</image:loc>
      <image:title>News - Myrtle Beach to Host Second-Annual Boost at the Beach Esports Competition - Make it stand out</image:title>
      <image:caption>PICTURED: University students from across the East Coast compete in the 2023 Boost at the Beach Esports Competition at The Hangout in Myrtle Beach, S.C. CREDIT: Visit Myrtle Beach</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beachs-hit-show-chef-swap-at-the-beach-season-one-now-available-to-stream-season-two-episode-match-up-schedule-released</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1709241481478-74Z1XMQDU59B5T2IIJGB/Chef+Swap+Season+One+Credit+VMB.jpg</image:loc>
      <image:title>News - Myrtle Beach’s Hit Show ‘Chef Swap At The Beach’ Season One Now Available to Stream,  Season Two Episode Match-up Schedule Released - Make it stand out</image:title>
      <image:caption>PICTURED: Chef Swap at The Beach season one host Chef Amanda Freitag (center) along with show judges Johanna Wilson Jones (left of center) and Chef Dylan Foster (right of center) prepare to present the ceremonial chef knife to the winner of episode six, the season finale. During this episode, two of Myrtle Beach’s most well-known chefs face off in an appetizer Chef Swap challenge: Chef Heidi Vukov (far left), owner of Hook &amp; Barrel, and Chef Mike Chestnut, owner of Big Mike’s Soul Food (far right). Tune into ChefSwap.com to watch the full episode and see who took the honor. PHOTO CREDIT: Visit Myrtle Beach</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/nine-local-charities-to-benefit-from-2024-myrtle-beach-classic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-28</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-pr-tourism-highlights-for-january-2024</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/df930bc0-2b21-4106-b84a-d546db53a2c1/Can+Am+Days+2023+Party+on+Plaza+Artist+Credit+VMB.jpg</image:loc>
      <image:title>News - 63rd Annual Can-Am Days to Welcomes Canadian Visitors March 9-17 - Make it stand out</image:title>
      <image:caption>PICTURED: Local Artist April Bensch paints a Can-Am Days-inspired painting during the 2023 Can-Am Plaza Party at Ripley’s Aquarium in Myrtle Beach. This year’s event takes place March 12 from 11 a.m. to 1 p.m. CREDIT: Visit Myrtle Beach.</image:caption>
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      <image:title>News - Visit Myrtle Beach Group Sales Team Members Earn Designation as Certified Faith-Based Meeting Professionals - Make it stand out</image:title>
      <image:caption>PICTURED: Members of the Visit Myrtle Beach group sales team stand with those recognized for receiving their Certified Faith-Based Meeting Professional designation during the Emerge Conference in San Antonio. CREDIT: RCMA</image:caption>
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    <lastmod>2024-02-01</lastmod>
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      <image:title>News - Stuart Butler of Visit Myrtle Beach Honored for Contributions to Travel Accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2024-01-25</lastmod>
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      <image:title>News - The Golf Town Golf and Travel Show partners with Visit Myrtle Beach and PlayGolfMyrtleBeach.com - Make it stand out</image:title>
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    <lastmod>2024-01-25</lastmod>
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    <lastmod>2024-01-16</lastmod>
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    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
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  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/sbd-worlds-strongest-man-returns-to-myrtle-beach-may-1-4-2024</loc>
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    <lastmod>2023-12-12</lastmod>
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  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/congratulations-to-coastal-carolina-universitys-future-hospitality-leaders-on-chia-certification</loc>
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    <lastmod>2024-05-14</lastmod>
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      <image:title>News - Congratulations to Coastal Carolina University’s Future Hospitality Leaders on CHIA Certification - Make it stand out</image:title>
      <image:caption>The Myrtle Beach Area Chamber and CVB congratulates CCU’s HRTM students on their Certifications in Hospitality Industry Analytics (CHIA). Keep shining and shaping the hospitality world!</image:caption>
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  </url>
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    <lastmod>2025-01-29</lastmod>
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      <image:title>News - Visit Myrtle Beach Winter and Holiday 2023 Marketing Campaign - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/second-season-of-chef-swap-at-the-beach-to-air-on-cooking-channel-in-spring-2024</loc>
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    <lastmod>2023-12-07</lastmod>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
  </url>
  <url>
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    <lastmod>2023-11-15</lastmod>
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  <url>
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    <lastmod>2023-11-14</lastmod>
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  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/breeze-airways-announces-new-service-from-myrtle-beach</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/news/myrtle-beach-classic-reveals-official-logo-reflecting-joy-of-playing-golf-along-the-grand-strand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-14</lastmod>
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  </url>
  <url>
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    <lastmod>2023-10-26</lastmod>
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    <priority>0.5</priority>
    <lastmod>2023-10-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/69276506-b670-4d22-816c-7459f5bb12d6/Screenshot+2023-10-26+at+1.52.55+PM.png</image:loc>
      <image:title>News - Matthew McConaughey, Stand Up To Cancer and Visit Myrtle Beach Team Up For Powerful PSA to Raise Awareness and Donations for Cancer Research - Make it stand out</image:title>
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  </url>
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    <lastmod>2023-09-26</lastmod>
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      <image:title>News - Myrtle Beach Area Chamber &amp;amp; CVB Release Fall Outlook Travel Trends - Make it stand out</image:title>
      <image:caption>Myrtle Beach is #8 in Tripadvisor’s Top 10 Trending Domestic Destinations for Fall 2023 based on what travelers are considering between September and November.</image:caption>
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    <lastmod>2024-01-19</lastmod>
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      <image:title>News - Visit Myrtle Beach Selects Pulse Travel Marketing as Official Agency in Canada - Make it stand out</image:title>
      <image:caption>Annika Klint</image:caption>
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      <image:title>News - Visit Myrtle Beach Selects Pulse Travel Marketing as Official Agency in Canada - Make it stand out</image:title>
      <image:caption>Sana Keller</image:caption>
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      <image:title>News - Visit Myrtle Beach Selects Pulse Travel Marketing as Official Agency in Canada - Make it stand out</image:title>
      <image:caption>Rebecca Seeds</image:caption>
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    <lastmod>2025-01-29</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - October 2018 PR Highlights</image:title>
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      <image:title>News - Myrtle Beach Area of South Carolina Offers Exclusive Deals for Black Friday, Cyber Monday</image:title>
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      <image:title>News - Storms Impact Occupancy, Again, During Early Fall 2018</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1541534689941-K716JOTZMT1SH5W87SBM/November2018_GrandStrander+%28E%29FINAL.png</image:loc>
      <image:title>News - November 2018 Grand Strander and Insider</image:title>
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    <image:image>
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      <image:title>News - November 2018 Grand Strander and Insider - Grand Strander</image:title>
      <image:caption>Novemer 2018</image:caption>
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      <image:title>News - Myrtle Beach Area Tourism Economic Update</image:title>
      <image:caption>MYRTLE BEACH TRACKER REPORT SEPT 2018 - MMGY</image:caption>
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      <image:title>News - Myrtle Beach Area Tourism Economic Update</image:title>
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      <image:title>News - Myrtle Beach Area Tourism Economic Update</image:title>
      <image:caption>MYRTLE BEACH TRACKER REPORT SEPT 2018 - MMGY</image:caption>
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      <image:title>News - New Artists Announced for Hurricane Florence Benefit Concert</image:title>
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      <image:title>News - MBACC Announces Bob Harris as EVP of Sales</image:title>
      <image:caption>Bob Harris</image:caption>
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      <image:title>News - 2018 Myrtle Beach Area Lodging Industry Performance As of Sept 8th</image:title>
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      <image:title>News - October 2018 Grand Strander and Insider</image:title>
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      <image:title>News - October 2018 Grand Strander and Insider - Grand Strander</image:title>
      <image:caption>October 2018</image:caption>
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      <image:title>News - September 2018 Grand Strander and Insider</image:title>
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    <image:image>
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      <image:title>News - September 2018 Grand Strander and Insider - Grand Strander</image:title>
      <image:caption>September 2018</image:caption>
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      <image:title>News - Pitch, Hit and Cheer</image:title>
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      <image:title>News - Visit Myrtle Beach Fall 60 More Days of Summer Campaign Launches</image:title>
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      <image:title>News - Visit Myrtle Beach Fall 60 More Days of Summer Campaign Launches</image:title>
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      <image:title>News - Visit Myrtle Beach Fall 60 More Days of Summer Campaign Launches</image:title>
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      <image:title>News - Visit Myrtle Beach Fall 60 More Days of Summer Campaign Launches</image:title>
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      <image:title>News - MBACC Forms Ocean Walk Task Force</image:title>
      <image:caption>The Myrtle Beach Boardwalk Bonanza is a free family-friendly event that features live entertainment, variety shows, talent and karaoke contests, food trucks, DJ performances, a kid’s activity area, games, and much more! Enjoy downtown each Wednesday and Thursday from 6-11 p.m. For event details, visit BoardwalkBonanza.com. For more information, contact Amie Lee, Palmetto Event Productions, at 843-855-0527 or info@palmettoeventproductions.com.</image:caption>
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      <image:title>News - August 2018 Grand Strander and Insider - Grand Strander</image:title>
      <image:caption>August 2018</image:caption>
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      <image:title>News - Grand Strand Lodging Business Performance in First Half of 2018</image:title>
      <image:caption>by Taylor Damonte, Ph.D., director of the Clay Brittain Jr. Center for Resort Tourism, and Gary Loftus, director of the Grant Center for Real Estate and Economic Development, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University</image:caption>
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    <loc>https://www.myrtlebeachareacvb.com/events/2018-legislative-reception</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-12-19</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/events/mbacc-mbaha-holiday-mixer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-12-03</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/presentations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1511545840155-71HW4GRORFOBFBRIV5M6/MB-Pier.jpg</image:loc>
      <image:title>Presentations</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1513870519358-HFVIII6K2VTKUHY2HAFJ/heart15.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/ab273969-e8c1-45eb-8852-b32503be9b5f/Screenshot+2024-01-03+at+10.06.09+AM.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/284a0e77-e9ff-4d3c-836c-c866c5e15c33/Screenshot+2024-01-03+at+10.17.27+AM.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/group-sales-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1511536505498-CX7LVEDYOY8R2HVDHQYV/ConventionCenterBuiltiExpansionin2003.jpg</image:loc>
      <image:title>Group Sales</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1511381629346-20HUK8GVQ0WQIDKX0BGN/Merry+Go+Round2.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/media-markets</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1748435959265-2HZF1M4UZ1U6XTHKA4IO/SurfsideBeach_2024+VMB+Fall-Family.jpg</image:loc>
      <image:title>Media Markets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/5dabdc23-4a98-40d9-bf7d-3fa2baff36b7/Media-Markets-Target-Markets-Drive-2026.png</image:loc>
      <image:title>Media Markets - Make it stand out</image:title>
      <image:caption>The Visit Myrtle Beach’s Paid Media Market Activation Strategy allocates advertising investments based on market type, focusing on four categories: long haul, short haul, opportunity, and national markets. This tailored approach aims to increase outreach and engagement with target audiences, ensuring resources are used effectively. By targeting these segments, the strategy will boost visibility for the Myrtle Beach area, attracting visitors from various demographics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/91c739e6-1238-44ba-ae45-17ec5c45e9f1/Media-Markets-Target-Markets-LongHaul-2026v2.png</image:loc>
      <image:title>Media Markets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/7ab94490-f11e-470a-b102-995cd834e6c2/Media-Markets-Terminal-Audiences-2026.png</image:loc>
      <image:title>Media Markets - Make it stand out</image:title>
      <image:caption>Visit Myrtle Beach’s approach to targeting audiences will focus on Terminal addressable audiences to maximize reach and engagement across multiple media channels. Key Target Audiences Expert Explorers: These individuals are characterized by their desire for knowledge and adventure. They seek in-depth information about destinations and experiences, which allows them to make informed travel decisions. Savvy Socials: This group is highly engaged with social media and values authentic experiences shared by peers. They look for recommendations and insights from their social networks and influencers they trust. Practical Parents: Families traveling with children often prioritize value, safety, and convenience. They are looking for destinations that offer family-friendly activities and accommodations that cater to their needs. Trusted Traditionalists: This audience includes individuals who tend to lean towards tried-and-true destinations and experiences. They appreciate reliability and familiarity when planning their travels. By tailoring marketing efforts to these specific audiences, Visit Myrtle Beach aims to create targeted campaigns that resonate with potential visitors, ultimately driving interest and increasing travel to the Myrtle Beach area.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/industry-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1511376464929-GTHMSEB6L8UD0M7ZB0RY/b5b5f88e-8fc4-4d4a-bf13-8849d859546a.png</image:loc>
      <image:title>Industry Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1612964942560-RNXN6O8MXNDEB54E1V07/LodgingMetrics01302021.jpg</image:loc>
      <image:title>Industry Research - Lodging Metrics Dashboard</image:title>
      <image:caption>Click on image to view Lodging Dashboard.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/cvb-trade-shows</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1512495292818-OTASES3BOTB4IL3VV5QX/where+is+the+world.png</image:loc>
      <image:title>CVB Trade Shows</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1511367698649-3Q6TKLX5332GTBTAZZDS/dfd4ae00-9030-425c-9432-846db1a3248f.png</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/34888bf6-396c-47db-b396-9197262fe1e8/TourismWorks-WebLogo.png</image:loc>
      <image:title>About Us - Who Benefits from Tourism?</image:title>
      <image:caption>EVERYONE. Tourism is vital to the local and state economy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/committees</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1511365223600-CKK5LFMLIWNVNT4V6Z7Q/6e3da1d2-a22a-41f1-8024-03665c3353c5.png</image:loc>
      <image:title>Committees</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/public-relations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1511545879928-97VVC97ZZMTQ3ZO5D1OQ/MB-Skywheel-dusk.jpg</image:loc>
      <image:title>Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/f3903430-486b-416a-aef3-6f4326666109/Public-Relations-2026-Earned-Media-Calendar-Overview.png</image:loc>
      <image:title>Public Relations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/campaigns</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1511379998607-ZEJ3DIRVP05B4T0AWRPP/3e30bac5-2115-4dc7-84a0-3bf1ea69865e.png</image:loc>
      <image:title>Marketing Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/222e5b81-c3f3-4524-8645-6a0ed0eeeba3/2026-Strategic-Priorities.jpg</image:loc>
      <image:title>Marketing Campaigns - Make it stand out</image:title>
      <image:caption>Our 2026 strategic priorities are centered on driving measurable visitation, supporting local partners, and strengthening Myrtle Beach’s brand year-round through smarter demand activation, performance-driven marketing, and deeper collaboration across the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/c3a591cb-e75c-477b-a7c7-7611fd35cc1a/2026-Messaging-Priorities.jpg</image:loc>
      <image:title>Marketing Campaigns - Make it stand out</image:title>
      <image:caption>The 2026 messaging priorities focus on reclaiming and elevating Myrtle Beach’s narrative by highlighting family connections, exceptional value, and year-round experiences – reinforcing that everyone body belongs in Myrtle Beach in every season.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/89d853dd-e1b1-4243-a607-9dce45cdfb12/2026-Full-Funnel-Tactics.jpg</image:loc>
      <image:title>Marketing Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/540e4cd2-a1a0-44f9-80ca-38bc80f8b62e/Screenshot+2025-01-07+at+2.35.58%E2%80%AFPM.png</image:loc>
      <image:title>Marketing Campaigns - MEDIA MARKETS</image:title>
      <image:caption>MEDIA MARKETS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/afc03986-783f-471b-be93-a2e49528a8a9/Screenshot+2025-01-07+at+2.05.35%E2%80%AFPM.png</image:loc>
      <image:title>Marketing Campaigns - Make it stand out</image:title>
      <image:caption>The CVB's approach to targeting audiences will focus on Terminal addressable audiences to maximize reach and engagement across multiple media channels. Key Target Audiences Expert Explorers: These individuals are characterized by their desire for knowledge and adventure. They seek in-depth information about destinations and experiences, which allows them to make informed travel decisions. Savvy Socials: This group is highly engaged with social media and values authentic experiences shared by peers. They look for recommendations and insights from their social networks and influencers they trust. Practical Parents: Families traveling with children often prioritize value, safety, and convenience. They are looking for destinations that offer family-friendly activities and accommodations that cater to their needs. Trusted Traditionalists: This audience includes individuals who tend to lean towards tried-and-true destinations and experiences. They appreciate reliability and familiarity when planning their travels. By tailoring marketing efforts to these specific audiences, the CVB aims to create targeted campaigns that resonate with potential visitors, ultimately driving interest and increasing travel to the Myrtle Beach area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/028426eb-4364-4e9a-b9ca-f749b14650ca/2026-DM-Allocations.jpg</image:loc>
      <image:title>Marketing Campaigns - Make it stand out</image:title>
      <image:caption>The 2026 Destination Marketing Investments by the Myrtle Beach Area CVB are strategically designed with majority of investments in demand-generating media and partnerships, with remainder fueling long-term brand and content growth.  Sports marketing will continue to be an important focus, capitalizing on the area's reputation as a premier destination for various sporting events. This investment aims to draw sports enthusiasts and their families to experience Myrtle Beach. Lastly, public relations and promotions will be integral components of the marketing strategy, ensuring a positive image and fostering connections with key influencers and media outlets. These efforts will help highlight the destination's strengths and attract a broader audience. This comprehensive approach to destination marketing will position the Myrtle Beach area for continued growth and success in 2026 and beyond.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/committees/meeting-minutes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1511721906460-JQAQZTOP0Z8EOEAD5FH1/Parasailing+%282%29.jpg</image:loc>
      <image:title>Meeting Minutes</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/transparency-and-accountability</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1513644460260-YGSC5BN9GPXI0G5VEN69/e5200048-4d8e-42eb-936a-b0245e9d6ad4.jpg</image:loc>
      <image:title>Transparency and Accountability</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/results</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1512337539618-UMD3TKCG52PP5LPV83YF/cvbinsider.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/national-media-coverage</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1513647695832-I5VPM7S6F8NXNFZY2XCB/3_Sharks_small.jpg</image:loc>
      <image:title>National Media Coverage</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/board-of-directors</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1521143106459-V50QUJ7JY9VETKU484X2/Boardwalk+beach+photo.jpg</image:loc>
      <image:title>Board of Directors</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/cvb-partner-contacts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1530196070396-R88HUWJMLS53RVL37IUX/e7a9778c-fafb-41e7-a94e-177712d9f839+%281%29.jpg</image:loc>
      <image:title>CVB Partner Contacts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/cb79ee45-6c5e-471a-a693-463242db65ad/JohannaHodge.jpg</image:loc>
      <image:title>CVB Partner Contacts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/534ae6e5-6449-42a7-83fb-ec67392505bb/WesBilyeu.jpg</image:loc>
      <image:title>CVB Partner Contacts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/contactinfo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-18</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/lodging_contract</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-15</lastmod>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/lodging-dashboard</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1709655943530-BOXAZB3J6MQVVFS6IUWP/MyrtleBeachSignature+1200.jpg</image:loc>
      <image:title>Lodging Dashboard - MyrtleBeachSignature 1200.jpg</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.myrtlebeachareacvb.com/the-beach-brand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1620228854372-DTJQNW9P6UNOHP5VDKXE/VMB100-31479_+%289%29.jpg</image:loc>
      <image:title>The Beach Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1620182553562-AQQMAIA5MD4C5RKJX0MU/Screen+Shot+2021-04-26+at+8.58.59+AM.png</image:loc>
      <image:title>The Beach Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1620223266456-RRIH2UFWBH9O5KIMGXJF/Beige_logo.PNG</image:loc>
      <image:title>The Beach Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1620223266465-QFR4GSARACQ1CJEOR1ZB/Blue_Logo.PNG</image:loc>
      <image:title>The Beach Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1620223564531-VA8291HMUBCGMA11JIU3/VMB_Logo-05.png</image:loc>
      <image:title>The Beach Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1620223564532-70F5L3BD99DXTCHRSIUH/VMB_Logo-06.png</image:loc>
      <image:title>The Beach Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1620223585073-JCPMZNEBV3K5I9OK7YBS/VMB_Logo-01.png</image:loc>
      <image:title>The Beach Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1620223838879-CBNTQUN5703H81YKE76Z/OrangWaves.png</image:loc>
      <image:title>The Beach Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1620224132026-BR7P3YQMPDRTWRDN2WDE/Brand+promise.PNG</image:loc>
      <image:title>The Beach Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59cee0356f4ca3b2086235fd/1620182527263-MHUGQJLBJD5LINZ7KFSE/Screen+Shot+2021-04-14+at+5.36.42+PM.png</image:loc>
      <image:title>The Beach Brand</image:title>
    </image:image>
    <image:image>
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