2024 Media Markets
Our media markets and media schedule is research-based, highly flexible and fluid due to the ever-changing purchasing habits of consumers. We are especially poised to act and respond to dynamic market conditions and global events that can have an immediate impact on tourism. With the majority of our advertising assets positioned to be deployed or removed from distribution at will allows us the utmost flexibility in managing media investments. As such, we typically adjust our media markets and schedule regularly to optimize impact and results.
Market Mix is determined by many factors:
Market Size and proximity
Direct lift access
Relative advertising costs
Current macro & micro trends
Arrivalist visitation
Measured online demand
Consumer planning behavior
Key Data vacation rental data
Visit Myrtle Beach’s key leisure markets received the most investments and are supported with additional marketing efforts targeting regional, national and international audiences.
Visit Myrtle Beach also targets markets served with non-stop air service to Myrtle Beach.
Additional campaigns target Groups, Meetings and Sports group planners primarily east of the Mississippi.