Our media markets and media schedule is research-based, highly flexible and fluid due to the ever-changing purchasing habits of consumers. We are especially poised to act and respond to dynamic market conditions and global events that can have an immediate impact on tourism. With the majority of our advertising assets positioned to be deployed or removed from distribution at will allows us the utmost flexibility in managing media investments. As such, we typically adjust our media markets and schedule regularly to optimize impact and results.
Our markets vary throughout the year. You'll find our television running in up to 75 markets during peak seasons. We also will nurture and support markets targeted for expanded or non-stop air service.