In 2017-2018 the Myrtle Beach Area Chamber of Commerce expects to create or influence more than 6 million vacations through its global marketing efforts. Our focus continues to drive new visitors to the destination as we work to inspire more than 2 million first-time visitors to the Grand Strand.
The specific programs and initiatives supporting our 2017-2018 Program Goals are as follows:
a. Increased investment in digital advertising to build awareness and drive demand. Research and core Key Performance Indicator’s will demonstrate positive ROI through effective integration of digital media with broadcast and cable television.
b. Bolster summer season visitation and tourism revenues by increasing demand for family travel through new market penetration and deeper saturation of core target markets. Greater efforts will be placed on multiple family-related audience segments to grow shoulder season business (families without children, families with non-school aged children and multi-generational family travel).
c. Enhanced marketing and promotion to key target audiences to stimulate year- round travel (e.g. culinary, couples, multi-generational, nature, RV/campground, girlfriend getaways, millennials, boomers, family golf, multi-cultural, fishing/boating).
Following are some highlights of the latest Visit Myrtle Beach Marketing Campaigns.
Spring 2018 Campaign
It's looking a lot more like spring outside and we're sharing it with about 70 markets right now. The spring campaign launched February 12th. This joins the New Air Service Campaign we have running in almost 10 new markets.
Our PR team is also out pitching the latest area new developments and happenings in our key markets, including media mission trips in New York, Washington DC and Atlanta. Be sure to keep us in the loop with any new developments and events, and be sure to share any special offers you have.
Check out the Spring video that will run on television and online, as well as sample digital banners.
2018 New Nonstop Air service campaign
This year may be the biggest year yet at the Myrtle Beach International Airport. New nonstop air service has been added to several markets. This is great news for Myrtle Beach as it will allow us to reach new audiences and attract first-time visitors with affordable and convenient air service.
To support these new air services, we've launched a new campaign focused on building awareness of Myrtle Beach, as well as the new convenient and affordable nonstop flights. This includes a multimedia campaign comprised of digital, television, radio and public relations. Marketing messages tease new nonstop flights coming soon in markets were service has not been officially announced. Once announcements are made, messages are customized for each airline and market.
Television & Video
Digital Display Advertising
2017 holiday leisure campaign
The Holiday Leisure Campaign includes digital and television advertising targeted towards regional out of state markets. Creative features spectacular holiday events, live shows, great shopping, holiday special offers and 60 miles of beaches.
2017 60 more days of summer fall campaign
The 60 More Days of Summer Fall Leisure Campaign highlights the benefits of visiting Myrtle Beach in the Fall. The summer-like temperatures combined with the slower-pace makes the fall season a great time to visit Myrtle Beach. This year, we also featured wellness getaways. Visitors were able to experience special meditation zones and wellness activities throughout the destination, such as yoga on the beach, massages, bike rides and more.
2017 Summer leisure campaign
Grand Strand Events campaign
Area events are promoted throughout the year via the GrandStrandEvents.com campaign. This includes a print distribution throughout the market, social media promotion and more. Following are some of the most recent Grand Strand Event print pieces.
Meetings & Conventions Campaign
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for meeting planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for meetings and conventions. Key measures of performance include website visits, impressions, engagement and ultimately leads, convention bookings and definite room nights booked.
Group & Tours Campaign
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for group tour planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for group tours. Key measures of performance include website visits, impressions, engagement and ultimately leads, group bookings and definite room nights booked.
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for sports event planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for sporting events. Key measures of performance include website visits, impressions, engagement and ultimately leads, sporting event bookings and definite room nights booked.