In 2019-2020, the Myrtle Beach Area Chamber of Commerce expects to create or influence more than 6 million vacations through its global marketing efforts. Our focus continues to drive new visitors to the destination as we work to inspire more than 2 million first-time visitors to the Grand Strand.
The specific programs and initiatives supporting our 2019 Program Goals are as follows:
a. Increased investment in digital advertising to build awareness and drive demand. Research and core Key Performance Indicator’s will demonstrate positive ROI through effective integration of digital media with broadcast and cable television.
b. Bolster summer season visitation and tourism revenues by increasing demand for family travel through new market penetration and deeper saturation of core target markets. Greater efforts will be placed on multiple family-related audience segments to grow shoulder season business (families without children, families with non-school aged children and multi-generational family travel).
c. Enhanced marketing and promotion to key target audiences to stimulate year- round travel (e.g. culinary, couples, multi-generational, nature, RV/campground, girlfriend getaways, millennials, boomers, family golf, multi-cultural, fishing/boating).
Following are some highlights of the latest Visit Myrtle Beach Marketing Campaigns.
The following are several of the major media clips highlighting the Myrtle Beach area in July 2019. Several outlets focused on the family-friendliness, affordability and ease of travel in and to Myrtle Beach, while others covered specific attractions and things to do during the 4th of July holiday.
The Visit Myrtle Beach 2019 fall campaign will allow the destination to showcase its shoulder season perks – summer-like temperatures, more elbow room and off-season rates – as well as highlight just how easy planning a second summer can be.
What’s the state of the tourism industry in the U.S. and the Myrtle Beach area? In order to answer that question, we gathered some of the latest economic indicators for the U.S. economy, as well as the Myrtle Beach area in this July 2019 tourism economic indicators report.
The following are several of the major media clips that ran this past month, June 2019 featuring Myrtle Beach. Several outlets focused on the family-friendliness and affordability of the Myrtle Beach area while others covered specific neighborhoods in the area, vacation rentals and food options.
You may have seen some promotions asking if you are America’s Best Home Bartender. This is one of the latest collaborations with Cocktail Artist. Cocktail Artist, a line of premium mixes and bar ingredients developed by award-winning mixologists, is in search of America’s Best Home Bartender in a Cocktail Mix Off competition taking place in sunny Myrtle Beach this fall.
Sales are underway for the 2020 CVB Tourism Investment Program (TIP). This is a great way to connect with visitors and planners helping you grow your business while together we grow visitation to the area.
It’s no secret that Myrtle Beach is an affordable vacation. As many people plan there summer getaways, public relations stories featured lots of tips for planning. Several outlets focused on the affordability of Myrtle Beach as a destination while others covered what is new in Myrtle Beach in 2019, autism-friendly travel, the Carolina Country Music Festival and family travel. Here’s a roundup of some of the top Myrtle Beach stories from May 2019.
Visit Myrtle Beach Encouraging Visitors to See More of One of America’s Favorite Destinations this Summer.
Known as “America’s Beach,” with its 60 miles of beautiful coastline and numerous family friendly attractions, Myrtle Beach, South Carolina, is launching its “Find Your Myrtle Beach” campaign in June. Meant to showcase the area’s 14 distinct communities, the Visit Myrtle Beach initiative will encourage travelers to go beyond the beaten path and explore the collection of communities that make up the larger Grand Strand. Insider tips, locals’ perspectives and a chance to win a return trip to Myrtle Beach sweeten the deal.
Three well-known brands – Visit Myrtle Beach, Sara Lee and Skippy – are teaming up to spark some fun this summer. Bimbo Bakeries USA, owner of Sara Lee North American Fresh Bakery, and Hormel Foods, LLC have established a merchandising effort together to showcase the all-new Classic White Bread from Sara Lee that hit shelves in April 2019, Skippy’s Royal Family of Peanut Butter, and one of America’s favorite beach destinations, Myrtle Beach, South Carolina.
A coalition of stakeholders in the Myrtle Beach tourism community and South Carolina Department of Parks, Recreation and Tourism have partnered to become an official sponsor of Hootie & the Blowfish’s highly anticipated “Group Therapy Tour” this summer.
Business Leaders Gather to Endorse Travel’s Economic and Cultural Benefits During National Travel and Tourism Week in Myrtle Beach and chamber provides an update on promotional and advocay activities.
The Myrtle Beach, South Carolina, area is just a quick flight away for spring and summer vacationers, with new air service from Houston, Kansas City and Indianapolis starting in May, and more than 20 additional cities – across the East Coast, Midwest and South – resuming or adding service through June.
The Myrtle Beach Area Chamber of Commerce and CVB will host a National Travel and Tourism Week Update and Celebration on Wednesday, May 8th, 2019 at Doubletree Resort by Hilton in Myrtle Beach. The event is part of the 36th annual National Travel and Tourism Week (NTTW), which unites communities across the country to celebrate how travel matters to Amercian jobs, economic growth and personal well-being.
The secret is out! This March, Everyone was talking about the populartiy of Spring Break in Myrtle Beach, as well as the affordability of the destination. USAToday.com also talked about the area’s growth in residents and TripAdvisor included Myrtle Beach as one of the Top 25 Destinations in the United States for 2019. Here’s a round up of some of the top Myrtle Beach stories from March 2019.
Check out the 2018 Myrtle Beach Area Destination Marketing Recap which includes an overview of the marketing strategy, goals and results.
See who was talking and writing about the Myrtle Beach area in 2018 with this roundup of public relations highlights from the Myrtle Beach Area CVB public relations team.
The 2019 Visit Myrtle Beach Spring Campaign will offer a unique gender reveal and babymoon opportunity, lodging packages and more ways to celebrate major milestones this year.
We’re already switching over to Spring, but here are a few samples of the creative that ran this winter promoting Winter Blues and Sweetheart Deals throughout the Myrlte Beach area. Digital campaigns were also complemented with social media and public relations, as well as the annual Beach House Giveaway promotion and National Plan for Vacation Day.
Find out what’s new in Myrtle Beach. Each year, Visit Myrtle Beach shares does a release on the latest new developments in the Myrlte Beach area. Here’s the lastest round up as of January 2019.
In mid December, we launched the latest Beach House Vacation Promotion. This annual promotion will run through the end of February. Participants have a chance to win a one week (7 days/6 consecutive nights) rental of a beach home. The contest is promoted via digital channels and to our email subscribers. Last year, there were more than 144,000 entries.
Holiday season kicks off in Myrtle Beach with special discounts alongside festive events. To usher in the holiday season, more than 30 Myrtle Beach area properties are offering deep discounts for Black Friday and Cyber Monday – including some with discounts of more than 50 percent for winter getaways and spring and summer 2019.
ESPN Events, a division of ESPN, is adding a new bowl game to its roster beginning in 2020 with the creation of the Myrtle Beach Bowl. The game will feature matchups from three conference partners – Conference USA, Mid-American Conference (MAC) and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025.
The first nonstop transatlantic flight from Europe to South Carolina was announced last month. British Airways will have two flights per week from London’s Heathrow Airport to Charleston International Airport from April 4 to October 24 beginning in 2019. This is great news for Myrtle Beach and the Grand Strand because it will be even easier for European visitors to get to the Grand Strand and enjoy the many attractions, including the beaches, golf courses and more.
We’re putting the final touches on the holiday leisure campaign which will be primarily digital advertising and public relations targeted towards regional and out of state markets. Creative features spectacular holiday events, live shows, great shopping, holiday special offers and 60 miles of beaches. New for this year is a special Black Friday/Cyber Monday promotion. CVB partners have been submitting great offers of up to 55% off and we’ll be spreading the word. Here are a few of the creative campaign elements.
Grand Strand Events campaign
Area events are promoted throughout the year via the GrandStrandEvents.com campaign. This includes a print distribution throughout the market, social media promotion and more. Following are some of the most recent Grand Strand Event print pieces.
Meetings & Conventions Campaign
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for meeting planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for meetings and conventions. Key measures of performance include website visits, impressions, engagement and ultimately leads, convention bookings and definite room nights booked.
Group & Tours Campaign
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for group tour planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for group tours. Key measures of performance include website visits, impressions, engagement and ultimately leads, group bookings and definite room nights booked.
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for sports event planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for sporting events. Key measures of performance include website visits, impressions, engagement and ultimately leads, sporting event bookings and definite room nights booked.