Our media markets and media schedule is research-based, highly flexible and fluid due to the ever-changing purchasing habits of consumers. We are especially poised to act and respond to dynamic market conditions and global events that can have an immediate impact on tourism. With the majority of our advertising assets positioned to be deployed or removed from distribution at will allows us the utmost flexibility in managing media investments. As such, we typically adjust our media markets and schedule regularly to optimize impact and results. 

Our markets vary throughout the year. You'll find our television running in up to 75 markets during peak seasons. We also will nurture and support markets targeted for expanded or non-stop air service. 

 

 
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2018 MEDIA MARKETS

Following are the latest media markets targeted between February and April 2018.  

  1. Denver
  2. Flint
  3. Islip
  4. Louisville
  5. Minneapolis
  6. Nashville
  7. Providence
  8. Albany
  9. Allentown
  10. Atlanta
  11. Baltimore
  12. Boston (Portsmouth - Rockingham Cty)
  13. Buffalo-Niagra Falls
  14. Burlington-Plattsburgh
  15. Charleston-Huntington
  16. Charlotte
  17. Chicago
  18. Cincinnati
  19. Cleveland
  20. Columbus, OH
  21. Dallas
  22. Dayton
  23. Detroit
  24. Ft. Wayne
  25. Harrisburg
  26. Hartford
  27. Indianapolis
  28. Lexington
  29. Miami-Ft. Lauderdale
  30. New York
  31. Philadelphia
  32. Pittsburgh
  33. Syracuse
  34. Washington DC
  35. Youngstown
  36. Augusta
  37. Birmingham
  38. Bowling Green
  39. Champaign-Springfield
  40. Charlottesville, VA
  41. Chattanooga
  42. Clarksburg
  43. Erie
  44. Evansville
  45. Grand Rapids
  46. Greensboro
  47. Greenville/New Bern/Wash
  48. Greenville-Spartanberg
  49. Houston
  50. Jacksonville
  51. Johnstown
  52. Kansas City
  53. Knoxville
  54. Little Rock
  55. Macon
  56. Madison
  57. Memphis
  58. Milwaukee
  59. Norfolk
  60. Orlando
  61. Paducah - Cape Girard
  62. Peoria (Bellevue)
  63. Raleigh
  64. Richmond
  65. Roanoke
  66. Rochester
  67. South Bend
  68. St. Louis
  69. Tampa
  70. Toledo
  71. Tri-Cities
  72. Wheeling-Steubenville
  73. Wilkes Barre
  74. Wilmington

Following are the primary markets targeted during the fall. 

  1. Allentown, PA
  2. Atlanta, GA
  3. Augusta, GA
  4. Baltimore, MD
  5. Boston, MA
  6. Buffalo, NY
  7. Burlington - Plattsburgh, NY
  8. Charleston-Huntington, WV
  9. Charlotte, NC
  10. Chattanooga, TN
  11. Chicago, IL
  12. Cincinnati, OH
  13. Clarksburg-Weston, OH
  14. Cleveland-Akron, OH
  15. Columbus, OH
  16. Dallas, TX
  17. DAYTON, OH
  18. Detroit, MI
  19. Greensboro, NC
  20. Greenville-New Bern-Washington, NC
  21. Greenville-Spartanburg-Ashboro, NC-SC
  22. Harrisburg-Lancaster-Lebanon-York, PA
  23. Hartford-New Haven, CT
  24. Indianapolis, IN
  25. Knoxville, TN
  26. Lexington, KY
  27. Louisville, KY
  28. Nashville, TN
  29. New York, NY
  30. Norfolk-Portsmouth-Newport New, VA
  31. Orlando, FL
  32. Philadelphia, PA
  33. Pittsburgh, PA
  34. PROVIDENCE, RI
  35. Raleigh-Durham, NC
  36. Richmond-Petersburg, VA
  37. Roanoke-Lynchburg, VA
  38. St. Louis, MO
  39. Syracuse, NY
  40. Tampa | St. Pete, FL
  41. Tri-Cities, TN-VA
  42. Washington, DC
 

2017 marketing initiatives

2016 Marketing Initiatives

Spring Media Markets

2015 Marketing Initiatives

Fall Media Markets

Summer Media Markets

Spring Media Markets