Diane Charno, EVP of marketing and communications for the Greater Myrtle Beach Collaborative and Visit Myrtle Beach, spoke with WBTW News13 about how Visit Myrtle Beach is using social platforms to promote The Beach.
AMP Reach for Summer 2026
AMP Reach Now Available – Two Great Options to Reach Myrtle Beach Travelers
The Myrtle Beach Area Golf Market Drives $1.6 Billion Impact to the Regional Economy
The first-ever comprehensive economic impact study of the Myrtle Beach area golf market, known as The Golf Capital of the World®, illustrates that golf is a powerful economic driver to the region. According to the report based on 2024 data, golf is a $1.6 billion industry, supporting 13,340 jobs, generating $482.9 million in wages and benefits and producing $134.8 million in state and local taxes.
Tropical Weather and Calendar Shift Impact Tourism Performance Across Myrtle Beach Area for July 4th Week
In 2025, the Grand Strand experienced mixed tourism performance during the Independence Day holiday, influenced by Tropical Storm Chantal, a shorter holiday window and continued economic pressures affecting travel patterns, according to weekly lodging metrics provided by Smith Travel Research (STR).
Myrtle Beach Gears Up for a Star-Spangled Fourth of July Weekend
Summer 2025 Tourism Outlook: Staying Strong Amid Changing Traveler Habits
Building Momentum at The Beach: The 2024 Recap
2024 marked a year of resilience, creativity and meaningful progress as the Myrtle Beach area welcomed millions and reinforced that The Beach is for everyBODY.
From record-breaking economic impact to national recognition for accessibility, the Myrtle Beach area continued to build positive momentum in 2024 as a thriving and welcoming place to live, work and play.
Experience the Magic of Halloween All Month Long in Myrtle Beach
Celebrate a spook-tacular October with thrilling activities and fun for all ages
In October, South Carolina’s Grand Strand becomes especially enchanting as it transforms into a Halloween haven where frightfully fun celebrations abound. From family-friendly trick-or-treating to spine-chilling haunted adventures, the Myrtle Beach area offers a cauldron of festive activities and events throughout the month, ensuring there’s something for everyone to enjoy.
Visit Myrtle Beach Wins Brand USA Outstanding Video Storytelling Award for a City Destination
Visit Myrtle Beach Summer 2024 Marketing Campaign
The Myrtle Beach Area Chamber and Convention & Visitors Bureau’s Summer campaign highlights Myrtle Beach as a premier destination. From our sun-soaked beaches to our captivating attractions
Our Marketing initiatives this year emphasize our core message: you belong at the beach. We aim to capture the essence of this beloved destination, showcasing its diverse attractions, family-friendly activities, and unique events
