Why Participate in AMP REACH ADVERTISING Program?
Visit Myrtle Beach AMP Reach Advertising Programs help Myrtle Beach tourism partners maximize their marketing dollars through strategic program offerings. We are excited to share that this includes a match from VMB! Value is our highest priority, which is why we have a flexible range of pricing options for two different time periods - Spring/Summer and Fall/Winter.
UPCOMING WEBINAR
Learn more about the NEW AMP Reach Advertising Program by joining us for a webinar Friday, Jan. 13th at 9:30 a.m. EST.
AMP Reach advertising Program Overview
Partners who register to participate in the advertising program will have the opportunity to select from one of four Tiers, each priced differently depending on the media placements included in the bundle.
Partners may choose one Tier option for the Spring/Summer season, which media placements will run from March to May, and/or one Tier option for Fall/Winter, which media placements will run from August to December.
Partners who purchase a Tier are also eligible for add-on options of paid social and/or Custom Content inclusion.
FOUR Tier OPTIONS for each season
There are four Advertising Program Tiers with with package pricing ranging from $5,000 to $30,000. Advertising Program media elements vary by Tier and include proven digital media programs.
Spring/Summer Program (march-may 2023)
Partners submit order request from 1/18-1/27
VMB will review all order requests and provide assignments by 1/30
Partners review and accept assignments and submit materials by 2/2
VMB to approve submitted materials by 2/9
VMB creative production 2/10-2/24
Partner review creative 2/27-3/3 - Final creative approval due no later than 3/3
VMB sends placements to media vendors 3/6-3/10
First Media Placements go live 3/13
Fall/Winter 2023 Program (august-december 2023)
Timelines coming soon!
Tier 4
The Tier 4 option is the lowest price package priced at $5,000, but with a total package value coming in at $8,050. Media placements include eTarget Shared Email and Sojern Travel Programmatic Display advertising. Creative Services and a Wrap Report are included for no additional cost.
Partner Spend - $5,000
VMB Match - $2,500
Program Value - $8,050
Tier 3
The Tier 3 option requires a $10,000 investment for a program valued at $22,174. Media tactics include eTarget Shared Email, Sojern Travel Programmatic Display, and Mobilefuse Mobile Display advertising. Creative Services and a Wrap Report are included for no additional cost.
Partner Spend - $10,000
VMB Match - $5,000
Program Value - $22,174
tier 2
The Tier 2 option requires a $20,000 investments for a program valued at $42,515. Media tactics inlcude eTarget Shared Email, Sojern Travel Programmatic Display, Mobilefuse Mobile Display and Sequential Digital Display advertising. Creative Services and a Wrap Report are included for no additional cost.
Partner Spend - $20,000
VMB Match - $10,000
Program Value - $42,515
tier 1
The Tier 1 option is our largest program that requires a $30,000 investment for a program valued at $74,187. Media tactics include eTarget Custom Dedicated Email, Sojern Travel Programmatic Display, Mobilefuse Mobile Display, TripAdvisor OTA Display, Sequential Digital Display, and CTV Viewer Display Retargeting advertising. Creative Services and a Wrap report is also included for no additional cost.
Partner Spend - $30,000
VMB Match - $30,000
Program Value - $74,187
Add-On Options
Partners who purchase a tier are eligible for add-on options, including paid social Tiers and/or Custom Content inclusion.
Paid Social Tier 1
$20,000 Partner Investment + $20,000 VMB Match
Total Tier Value = 43,800
Timing: Available Q1-Q3
Flight: 3 Months
PAID SOCIAL TIER 2
$10,000 Partner Investment + $10,000 VMB Match
Total Tier Value = $22,000
Timing: Available Q1-Q3
Flight: 2 Months
Paid Social Tier 3
$5,000 Partner Investment + $5,000 VMB Match
Total Tier Value = $11,000
Timing: Available Q1-Q3
Custom Content
Custom Content leverages Visit Myrtle Beach’s campaign content to highlight your business as a must-see or must-stay destination. Partners may choose from the following target audiences:
Culinary Audience (Available Fall/Winter only)
Family Audience
Travel Audience
Sport/Outdoor Audience
Creative Asset Guidelines
Specifications for programs will be outlined when signing up. A few things to keep in mind:
Imagery Guidelines:
Provide high-res and permission-granted images
Images should be season-appropriate
Images should not include added text or graphics
Messaging Guidelines:
Copy should be seasonal-specific associated with your product/offering/brand
Special offers and promotions are recommended for best results
Copy should relate to the provided imagery
Logo Guidelines:
Logo files should be high-res
Provide multiple formats when possible (jpg, png, eps, etc.)
Visit Myrtle Beach AMP Reach Marketplace Guide
In order to participate in the Visit Myrtle Beach partner program, partners must register in the Marketplace to view programs and place orders. If you do not have a username and password or have misplaced your credentials, please contact johanna.hodge@visitmyrtlebeach.com. A system administrator will ensure your partner business is added within the application and will send a registration invitation link to you via email. From there, you will be able to create a password for your account and enter your organization’s contact information.
For more information on how to use the Marketplace, check out the Visit Myrtle Beach AMP Reach Marketplace Guide.
Interested in Participating?
Would you like to learn more and sign up? Reach out to Johanna Hodge, Marketing Partnership Program Manager for more information.
