National and regional PR and media relations will continue to be a dominant part of our marketing efforts. In 2025, we’ll develop a comprehensive public relations program to generate positive earned media coverage in key target outlets, including national, international, and regional markets.
Strategies include year-round media pitching and outreach, including in-person and virtual meetings, media hosting and FAMs, influencer partnerships and key activations to support unique offerings in Myrtle Beach while simultaneously supporting seasonal campaigns and key initiatives.
National Media Relations: Paired with regional efforts to maintain and enhance Myrtle Beach’s reputation as a sought-after tourism destination; inspire potential visitors.
Regional Media Relations: Drive visitation to the Grand Strand from key audiences with a high propensity to choose the destination for travel experiences.
International Media Relations: Support top-of-mind positioning for international, particularly winter, travel opportunities and group activities.
Earned media will be aligned with the five seasons and content pillars, including Family, Culture/Diversity, Outdoors, Sensory-Friendly and Culinary.

National media coverage in March showcased Myrtle Beach as one of the “Best Beaches in South Carolina,” a “Foodie Haven,” a great place for a family-friendly trip, and a destination offering an abundance of activities, entertainment, and adventure. These coverage themes were showcased by prominent consumer publications such as Travel + Leisure, Garden and Gun, Condé Nast Traveler, Southern Living, Family Destination Guide, Tasting Table, Forbes, Islands, Travel & Tour World, and more.
There will be a second winner at the ONEflight Myrtle Beach Classic in May, and that will come at the Classic Shag Dance competition on Friday night (May 9) following play for the 132 golfers at the Dunes Golf and Beach Club. The shag dance competition is free to Friday ticket holders.
The Myrtle Beach Area Chamber of Commerce (MBACC) and Convention and Visitors Bureau (CVB) is excited to announce that the groundbreaking new TV show “Traveling the Spectrum” was featured on NBC’s “TODAY” on Friday, April 18, during the 9 a.m. hour.
Kevin Costner and Kurt Russell, ambassadors of ONEflight International, a private aviation company based in Denver, are among the leading celebrities scheduled to play in the Wednesday Pro-Am (May 7) at the ONEflight Myrtle Beach Classic to be conducted at the Dunes Golf and Beach Club from May 8-11. In addition, North Myrtle Beach’s own Vanna White, who has been a fixture on Wheel of Fortune for more than 40 years, will again take part in the Wednesday Pro-Am.
Visit Myrtle Beach has announced that its series, “Traveling the Spectrum,” will return for a second season with a brand-new cast, bringing fresh perspectives to the world of neurodivergent travel. Following the success of its debut season, now streaming on Peacock, the unscripted series, developed in partnership with The WorkShop Content Studios, is currently in production. Season two will once again highlight the inspiring stories of three new cast members on the autism spectrum as they take sensory-friendly vacations to the Myrtle Beach area.
With April marking National Autism Acceptance Month, Visit Myrtle Beach continues its long-standing commitment to inclusivity and accessibility by expanding its sensory-friendly initiatives this year. From a children’s book that inspires neurodiverse travel to a television series on Peacock featuring travelers on the autism spectrum, Myrtle Beach is amplifying its dedication to accessibility. The destination continues to lead the way with a wide range of certified autism-friendly attractions, accommodations and experiences, ensuring that families and travelers of all abilities can enjoy a welcoming vacation.
Following a comprehensive, community-driven search, the Myrtle Beach Area Chamber of Commerce (MBACC) and Convention and Visitors Bureau (CVB) proudly announces Matthew “Matt” Pivarnik, IOM, CCE, will serve as the organization’s new president and CEO.
February’s national media coverage showcased Myrtle Beach as a “top vacation choice for fun-loving families,” a beautiful destination on the South Carolina Coast, a great destination choice for meeting planners, an affordable Spring Break destination, and a destination offering endless adventure and an abundance of fantastic dining. These coverage themes were showcased by prominent consumer publications such as Southern Living and Drew & Jonathan, as well as travel and trade publications such as The Travel, Family Destinations Guide, Meetings Today, Convention South, Travel and Tour World and more.
ONEflight International has joined Visit Myrtle Beach as co-title sponsor of the ONEflight Myrtle Beach Classic, a 72-hole FedExCup Regular Season tournament to be held May 8-11, 2025, at the Dunes Golf and Beach Club in Myrtle Beach. The announcement was made jointly by the PGA TOUR and Visit Myrtle Beach.
January's national media coverage highlighted Myrtle Beach as a "beach lover’s winter paradise," a must-visit spring break destination, a top affordable U.S. vacation spot, an inclusive destination for accessible travel, a family-friendly getaway, and one of the best places to visit with kids. It was also recognized as a great destination for educational trips. Additionally, Myrtle Beach was featured as a a premier destination for entertainment, nightlife, and golf, and an "easy-to-travel-to" location with numerous direct flights available daily. These coverage themes were showcased by prominent consumer publications such as Southern Living, Condé Nast Traveler, and The Wall Street Journal. They were further reinforced by travel and trade publications, including Travel and Tour World, which discussed the growth of domestic leisure travel, as well as QSR Magazine, Airport Improvement, Lodging Magazine, Group Tour Magazine, Apartment Therapy, Realtor.com, GoBankingRates, Disabled World, and more.