Myrtle Beach, S.C. (October 9, 2025) — South Carolina’s Grand Strand becomes especially enchanting throughout October as it transforms into a Halloween haven where frightfully fun celebrations abound. From family-friendly trick-or-treating to spine-chilling haunted adventures, the Myrtle Beach area offers a cauldron of festive activities and events throughout the month, ensuring there’s something for everyone to enjoy.

As summer comes to an end, Myrtle Beach is the ultimate place to keep the season alive with a nostalgic autumn escape. Golden sunshine, gentle breezes and 60 miles of shoreline set the stage for a second summer that pairs seaside traditions with modern experiences, making it easy to enjoy the best of the season at The Beach. 

Myrtle Beach and nearby communities including Murrells Inlet, Pawleys Island, and Surfside Beach earned national recognition in August in numerous media outlets. Good Morning America highlighted the destination in their 50 states in 50 weeks series, and additional features from Islands and Fodor’s Travel showcased the region’s appeal as both a vibrant coastal destination and a charming place to live. Myrtle Beach hotels, including voco - The Shelby Myrtle Beach, were highlighted in The Points Guy’s Labor Day travel deals, underscoring the affordability of the destination. High-profile events continued to drive buzz, with Post Malone announced as a 2026 headliner for the Carolina Country Music Fest, reinforcing the festival’s national reputation. Coverage further included updates on major hospitality and culinary developments, from Crooked Hammock Brewery’s feature in The Local Palate to the upcoming opening of family-owned Honey Barrel and progress on the $68.5 million Margaritaville hotel. Overall, national coverage positioned Myrtle Beach as a destination with cultural depth, entertainment, culinary momentum, and growing recognition as both a travel hotspot and desirable place to call home.

The Content Marketing Institute (CMI) awarded Visit Myrtle Beach with two recognitions in its 2025 Content Marketing Awards. “Traveling the Spectrum” earned Best Motivational Video or Video Series and Stuart Butler, president, won Content Marketer of the Year. The awards honor leaders and programs that capture audience attention and drive meaningful brand impact.

Visit Myrtle Beach recently teamed up with People Inc, the largest digital and print publisher, to host its first in-person culinary event since the COVID-19 pandemic at the Southern Living Test Kitchen in Birmingham, Alabama. During the event, Jess Sagun and her daughter, Kinsey Muller, of Winna’s Kitchen in Myrtle Beach, showcased flavors of the Grand Strand to national media representatives.

Fall in Myrtle Beach comes alive with charming festivals, lively concerts and community celebrations that highlight the best of the season along 60 miles of coastline. From savory food festivals to outdoor concerts and cultural events, autumn offers visitors endless ways to join in the fun.

This year’s ONEflight Myrtle Beach Classic, Myrtle Beach’s first and only PGA TOUR event, generated a substantial economic impact for the region known as “The Golf Capital of the World,” once again marking itself as the top generating event for the Grand Strand.

Ryan Fox accepted the winner’s trophy at the 2025 ONEflight Myrtle Beach Classic, but he wasn’t the only winner at the area’s second-year PGA TOUR event, which again showcased the Dunes Golf and Beach Club as a worthy host site. In addition, nine local charities shared $225,000, with seven of those receiving at least $26,750.

Eight talented creators have arrived in South Carolina ready to unlock their creativity and step over the threshold into "Matador House: Creators in Residency Myrtle Beach.” This first-of-its-kind, monthlong creator residency is a production of Matador Network, the world’s No. 1 media brand for modern adventurers, in partnership with Visit Myrtle Beach, the official destination marketing organization for South Carolina’s Grand Strand.

Scott Collette from Knoxville, Tennessee is the official World Amateur golf champion, defeating 59 other golfers in the Flight Winners Playoff of the 2025 Play Golf Myrtle Beach World Amateur Championship Friday played at Thistle Golf Club in Sunset Beach, N.C.