Public Relations & Influencer Engagement
National, regional, and international PR will continue to be a core part of Visit Myrtle Beach’s marketing strategy in 2026. Our focus remains on generating positive earned media coverage that enhances the destination’s reputation and supports seasonal campaigns and key initiatives.
Strategies include year-round media pitching, in-person and virtual meetings, media hosting and FAMs, Satellite Media Tours, publisher activations, and influencer partnerships aligned with priority storylines.
National Media Relations
Maintain and enhance Myrtle Beach’s reputation as a premier tourism destination through top-tier travel, lifestyle, and broadcast coverage.
Regional Media Relations
Drive visitation from key feeder markets through seasonal storytelling, road trip inspiration, and timely booking windows.
International Media Relations
Support brand visibility in international markets, with emphasis on winter travel and group experiences.
2026 Focus Areas
Earned and influencer media efforts will align with seasonal priorities and key pillars including Culinary, Wellness (Blue Mind), Sensory-Friendly travel, Regional Drive Markets, and What’s New across the Grand Strand.
Earned Media Calendar Overview
Visit Myrtle Beach recently took the Myrtle Beach area’s family vacation story nationwide through a satellite media tour celebrating Family Fun Month.
In July, lifestyle and parenting expert Dawn Yanek participated in a morning of back-to-back television, radio and podcast interviews from A-1 Broadcast’s New York studio. Yanek is a Reader’s Digest senior editor, mother of two and founder of MomSanity.com.
National media coverage reinforced Myrtle Beach’s reputation as a premier coastal destination, highlighting its affordability, family-friendly experiences, dining, golf, outdoor recreation and continued appeal as a summer getaway.
Positive national coverage reinforced Myrtle Beach’s reputation as an affordable, family-friendly coastal destination, with recognition for its beaches, golf, entertainment, outdoor experiences and summer travel value.
August is Family Fun Month, and in Myrtle Beach, it’s the perfect time for making memories together and enjoying time-honored traditions that define a classic American beach vacation.
National media coverage in May reinforced Myrtle Beach’s position as an affordable, experience-rich coastal destination, with strong visibility across travel, culinary, golf and entertainment media.
Myrtle Beach recently received valuable national exposure through a feature on The Kelly Clarkson Show, highlighting the destination's family-friendly attractions, coastal experiences, and affordability to audiences across the country.
Visit Myrtle Beach recently partnered with People Inc. for the second consecutive year to host an exclusive culinary event for national media, this time at the People Inc. Test Kitchen in New York City.
This summer, Myrtle Beach is proving that a memorable getaway can still deliver exceptional value. Ranked the No. 1 most-searched U.S. summer destination in Tripadvisor’s 2026 Summer Travel Index and a top pick for Fourth of July travel
National media coverage throughout April reinforced Myrtle Beach’s position as one of the country’s most accessible and experience-rich coastal destinations, with strong momentum across travel, culinary, golf, and family tourism narratives.
