National and regional media coverage in October continued to elevate Myrtle Beach and the surrounding Grand Strand as a dynamic, story-rich destination. National accolades highlighted the region’s diverse appeal and family friendliness with stories in The Independent, Fodor’s Travel, Forbes, and more.

Dozens of new dining concepts in the Myrtle Beach area have opened their doors over the last several years, bringing an invigorating restaurant renaissance to South Carolina’s glimmering Grand Strand. From independent eateries to brand-name concepts, these exciting new eateries add to the unique mix of more than 2,000 restaurants to choose from, providing an infusion of local jobs and energy across the coastal Carolina communities.

The holiday season in Myrtle Beach is magical with festive lights, live entertainment and fireworks to ring in the New Year. The fifth annual Winter Wonderland at The Beach runs nightly from Nov. 28 through Jan. 4, 2026, illuminating the iconic Myrtle Beach Boardwalk into a magical oceanfront wonderland the entire family will enjoy.

ESPN Events announced Engine, a leading modern business and group travel platform, will be the presenting sponsor of the 2025 Myrtle Beach Bowl. The college football bowl game – now titled the Myrtle Beach Bowl presented by Engine – will be played on Friday, Dec. 19 at Brooks Stadium in Conway, S.C., beginning at noon ET on ESPN and the ESPN App. The matchup will be announced at a later date.

Sparkling light shows, festive entertainment and mild coastal weather make Myrtle Beach one of the South's best holiday getaways this season. From cherished annual events and live entertainment to festive meals and relaxing strolls across 60 miles of shoreline, The Beach offers countless ways for families and friends to gather, connect and create lasting memories together this winter.

Myrtle Beach’s culinary scene is earning prestigious recognition on the national stage. The MICHELIN Guide has released its inaugural American South selection, and O.A.K. Prime, led by Chef Jerrett King, has been named a Recommended Restaurant.

Congratulations to Chef King and his team at O.A.K. Prime! Located at 4210 River Oaks Drive in Myrtle Beach, O.A.K. Prime continues to deliver an exceptional dining experience rooted in craftsmanship, local flavor and Chef Jerrett King’s distinct culinary voice.

Myrtle Beach, S.C. (October 28, 2025) — Myrtle Beach and South Carolina’s entire Grand Strand are buzzing with exciting new lodging developments, from newly built hotels to refreshed oceanfront resorts. These additions are fueling jobs, economic growth and renewed energy to Ocean Boulevard and throughout the region all while maintaining the warm Southern hospitality, laid-back vibe and family-friendly charm that defines the Myrtle Beach experience.

Myrtle Beach is making waves again! The World Travel Index recently spotlighted our destination as one of the Best East Coast Beach Towns in the U.S., ranking us #2 overall.

Visit Myrtle Beach is rolling out the welcome mat for Canadian visitors, inviting them to experience South Carolina’s iconic Grand Strand with its 97 kilometers of beautiful beaches, endless entertainment and exclusive snowbird specials. For more than 65 years, Canadians have flocked to Myrtle Beach each winter to trade snow for sand, enjoying not only the mild weather but the warm tradition of Southern hospitality and cultural exchange.  

Myrtle Beach and surrounding communities continued to earn national attention in September, with Fodor’s naming the destination among The 10 Best Boardwalks in the U.S., The Knot featuring a North Myrtle Beach property as a top romantic getaway, and AAA highlighting area beaches among the least crowded in South Carolina. High-profile events fueled excitement, with Luke Bryan announced as a 2026 Carolina Country Music Fest headliner and buzz building for Myrtle Beach Jeep Jam 2025.