National media coverage in February reinforced Myrtle Beach’s visibility as a high-demand, experience-driven coastal destination, supported by strong entertainment momentum, expanding access via direct flights, and continued recognition for value and family-friendly appeal. Major national outlets highlighted the destination’s inclusion in headline-making entertainment news, including Post Malone and Jelly Roll extending their stadium tour into 2026 with a stop at the Carolina Country Music Festival.

Partnership Grand Strand (PGS), the nonprofit foundation of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, announces the launch of Collaborate2031, a comprehensive community strategy initiative designed to strengthen economic vitality, community pride and quality of life across Horry County and the Myrtle Beach region.

As part of the effort, members of the community will have multiple opportunities to provide input, including participation in listening sessions and an online survey available at Collaborate2031.com.

With travelers increasingly prioritizing value when planning vacations, Visit Myrtle Beach is launching a new destination-wide promotion designed to help visitors get more from their getaway. Through the new “Make More Myrtle Moments” campaign, participating accommodations across South Carolina’s Grand Strand are offering complimentary lodging nights on qualifying stays, making it easier for travelers to extend their time at The Beach while keeping their trip budget-friendly.

Syracuse University Esports is thrilled to announce its continued partnership with Visit Myrtle Beach as they bring the multi-award-winning Boost on the Beach event back to Myrtle Beach, South Carolina, for the fourth consecutive year. Hosted at The Hangout on March 14-15, 2026, this year’s event will feature 12 teams from across the country competing in an electrifying Rocket League tournament, showcasing top collegiate talent on a national stage.

Adult volunteers who work at least 24 hours at the 2026 ONEflight Myrtle Beach Classic, scheduled from May 7-10 at the Dunes Golf and Beach Club, will be able to take advantage of deep discounts at 22 golf courses on July 27 (Monday). Volunteer registration will remain open at MyrtleBeachClassic.com until all positions are filled.

National media coverage positioned Myrtle Beach as a high-value, family-friendly coastal destination known for affordability, scenic beauty, and strong food, golf, and entertainment offerings. Outlets including Condé Nast Traveler, Travel and Tour World, and The Local Palate highlighted the region’s budget-friendly appeal and multigenerational lifestyle, while culinary recognition, premier golf rankings, and major entertainment coverage further reinforced Myrtle Beach’s national profile.

The ONEflight Myrtle Beach Classic announced that Myrtle Beach’s PGA TOUR event has won this year’s South Carolina Governor’s Cup Award, a prestigious honor given to an attraction, destination or development that demonstrates extraordinary success in tourism in the Palmetto State.

Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English and Spanish), WhatsApp (in English and Spanish),  WeChat, Weibo, Toutiao, Douyin and LINE.

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Tickets for the PGA TOUR’s upcoming ONEflight Myrtle Beach Classic will be available for purchase at 9 a.m. ET on Monday, Feb. 9. Tickets can be purchased by visiting myrtlebeachclassic.com.

Myrtle Beach is stepping into the new year with a wave of new developments, exciting events and destination-defining milestones, along with all the classic experiences that keep visitors coming back year after year. Spanning 60 miles of iconic coastline and 14 distinct coastal communities, the Grand Strand boasts an array of new attractions, dining and lodging experiences, offering more ways than ever for visitors of all ages to celebrate, explore and make lasting memories