Nationally, Myrtle Beach enjoyed a wave of positive coverage positioning the destination as both a top vacation spot and a desirable place to live. It was highlighted by Conde Nast Traveler as one of the best affordable family vacations in the U.S. and by Southern Living for Pawleys Island…

Visit Myrtle Beach is pleased to announce two key promotions within the Group Sales department, reflecting both the organization’s internal commitment to team development and the broader economic importance of group travel to the Grand Strand region.

Filming has just wrapped on “Ice Shaker Beach Games Season 3,” a high-energy YouTube competition series starring four Gronkowski brothers, all of whom are well-known for their athletic careers. The sun‑soaked showdown is produced in partnership with Ice Shaker and Visit Myrtle Beach, and features Rob, Chris, Glenn and Gordie Jr. Gronkowski competing in strategically designed beach relays that interweave Olympic-style competition with signature humor.

MYRTLE BEACH, S.C.—On Aug. 4, 2025, nearly 300 international exchange visitors from more than a dozen countries were honored during the annual Exchange Day celebration at Myrtle Waves Water Park. The visitors are spending the summer in the Grand Strand under the U.S. State Department’s J-1 Summer Work and Travel program.

On July 29, 2025, U.S. Rep. Russell Fry (R-S.C. 7th Congressional District) hosted U.S. Secretary of Labor Lori Chavez‑DeRemer at the Myrtle Beach Area Chamber of Commerce for a joint press conference along with a meeting with local and state leaders.

As August approaches and the Grand Strand prepares to celebrate National Family Fun Month, Visit Myrtle Beach invites residents and visitors to explore the destination’s newly opened and recently enhanced attractions. Along with adrenaline-pumping experiences like new VR arcades and racing simulators, families can discover attractions that highlight the region’s coastal wildlife, offer hands-on learning and provide sensory-friendly fun for all ages.

National and regional media coverage in June spotlighted Myrtle Beach as a vibrant coastal destination offering something for everyone—from exciting summer events to culinary highlights, historic charm, and new travel access points. The Carolina Country Music Fest continued to make national headlines as a marquee event drawing major attention, while Spirit Airlines and Frontier Airlines announced expanded flight service into the destination, making Myrtle Beach more accessible than ever. Myrtle Beach also earned praise as an affordable and welcoming beach town, ideal for family travel, retirement, and budget-friendly getaways. Coverage extended to Myrtle Beach’s culinary scene, with readers naming the region’s best shrimp and grits spots and outlets like Yahoo Lifestyle and The Takeout highlighting local flavor. The destination’s charm was recognized by publications including Travel + Leisure, Forbes, Southern Living, Rolling Stone, and USA Today.

The PGA TOUR’S ONEflight Myrtle Beach Classic will again be played in early May in 2026, with the competition dates set for May 7-10 at the Dunes Golf and Beach Club. The field size for the coming year will be slightly smaller, with 120 players competing, 12 fewer than in the past two years. Ryan Fox captured the 2025 Classic with a dramatic chip-in to win a three-way playoff over Harry Higgs and Mackenzie Hughes.

-- How did a Black man in the 1940s Jim Crow South open a club where Black and White people danced side by side to the tunes of music's legendary entertainers? The answer lies in a story as unforgettable as the music that turned a nightclub into a place of unity.

Beginning Monday, July 21, 2025, CHARLIE'S PLACE, a new five-episode, documentary-style podcast series hosted by filmmaker Rhym Guissé, uncovers the unbelievable true story of a revolutionary Myrtle Beach juke joint that brought communities together through the power of music.