Visit Myrtle Beach recently teamed up with People Inc, the largest digital and print publisher, to host its first in-person culinary event since the COVID-19 pandemic at the Southern Living Test Kitchen in Birmingham, Alabama. During the event, Jess Sagun and her daughter, Kinsey Muller, of Winna’s Kitchen in Myrtle Beach, showcased flavors of the Grand Strand to national media representatives.

Fall in Myrtle Beach comes alive with charming festivals, lively concerts and community celebrations that highlight the best of the season along 60 miles of coastline. From savory food festivals to outdoor concerts and cultural events, autumn offers visitors endless ways to join in the fun.

This year’s ONEflight Myrtle Beach Classic, Myrtle Beach’s first and only PGA TOUR event, generated a substantial economic impact for the region known as “The Golf Capital of the World,” once again marking itself as the top generating event for the Grand Strand.

Ryan Fox accepted the winner’s trophy at the 2025 ONEflight Myrtle Beach Classic, but he wasn’t the only winner at the area’s second-year PGA TOUR event, which again showcased the Dunes Golf and Beach Club as a worthy host site. In addition, nine local charities shared $225,000, with seven of those receiving at least $26,750.

Eight talented creators have arrived in South Carolina ready to unlock their creativity and step over the threshold into "Matador House: Creators in Residency Myrtle Beach.” This first-of-its-kind, monthlong creator residency is a production of Matador Network, the world’s No. 1 media brand for modern adventurers, in partnership with Visit Myrtle Beach, the official destination marketing organization for South Carolina’s Grand Strand.

Scott Collette from Knoxville, Tennessee is the official World Amateur golf champion, defeating 59 other golfers in the Flight Winners Playoff of the 2025 Play Golf Myrtle Beach World Amateur Championship Friday played at Thistle Golf Club in Sunset Beach, N.C.

Nationally, Myrtle Beach enjoyed a wave of positive coverage positioning the destination as both a top vacation spot and a desirable place to live. It was highlighted by Conde Nast Traveler as one of the best affordable family vacations in the U.S. and by Southern Living for Pawleys Island…

Visit Myrtle Beach is pleased to announce two key promotions within the Group Sales department, reflecting both the organization’s internal commitment to team development and the broader economic importance of group travel to the Grand Strand region.

Filming has just wrapped on “Ice Shaker Beach Games Season 3,” a high-energy YouTube competition series starring four Gronkowski brothers, all of whom are well-known for their athletic careers. The sun‑soaked showdown is produced in partnership with Ice Shaker and Visit Myrtle Beach, and features Rob, Chris, Glenn and Gordie Jr. Gronkowski competing in strategically designed beach relays that interweave Olympic-style competition with signature humor.

MYRTLE BEACH, S.C.—On Aug. 4, 2025, nearly 300 international exchange visitors from more than a dozen countries were honored during the annual Exchange Day celebration at Myrtle Waves Water Park. The visitors are spending the summer in the Grand Strand under the U.S. State Department’s J-1 Summer Work and Travel program.