The Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach are proud to announce an updated leadership structure designed to strengthen the organization’s mission to enhance the quality of life for residents across the Grand Strand.

It’s officially summer and communities across the Grand Strand are kicking off July with an unforgettable display of fireworks, festivals and family-friendly entertainment to celebrate the Independence Day holiday weekend. From charming parades and patriotic runs to dazzling fireworks shows, there’s no shortage of ways to celebrate the U.S.A.

National media coverage in May highlighted Myrtle Beach as a premier destination known for its vibrant events, expanding flight options, appealing dining scene, and accessibility. Coverage also focused on the destination’s beauty, retiree appeal, and summer travel value. Pawleys Island was named South Carolina’s best beach in a USA Today poll, and high-profile events like the Carolina Country Music Fest and the ONEFlight Myrtle Beach Classic garnered national media coverage. National outlets also noted new flight routes from Allegiant Air and Breeze Airways, improving access to the area. These themes appeared across respected consumer and trade publications including Travel + Leisure, Southern Living, Yahoo Lifestyle, Golf.com, Fox News, Reader’s Digest, Pure Wow, and more.

The Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach are pleased to announce Myrtle Beach is receiving recognition from several leading travel authorities that praise the region as a top place to visit and meet this summer. Adding to these recent accolades are positive tourism numbers, despite economic headwinds, that support local jobs and enhance resident quality of life.

As summer heats up, so does Myrtle Beach’s reputation as a premier sports tourism destination. With a full calendar of sports events scheduled from June through Labor Day, local venues are geared up to welcome thousands of athletes, families and fans from across the country.

“From youth to amateur sports, the summer sports tourism season has arrived in the Myrtle Beach area, one of the country’s top destinations for athletic events,” said Jonathan Paris, Visit Myrtle Beach Executive Director of Sports Tourism.

College football bowl season returns to the Grand Strand with the sixth edition of the Myrtle Beach Bowl on Friday, Dec. 19 at noon ET on ESPN at Brooks Stadium, located on the campus of Coastal Carolina University.

Myrtle Beach is welcoming summer 2025 with a full calendar of events and the laid-back coastal charm that keeps people coming back year after year. This season’s lineup includes live music, cultural festivals and family-friendly celebrations stretching across 60 miles of shoreline. Whether you’ve been visiting for years or are just discovering The Beach for the first time, it’s the place where summer memories are made.

Visit Myrtle Beach is proud to announce that its original docuseries “Traveling the Spectrum” and culinary competition show “Chef Swap at the Beach,” both created in partnership with The WorkShop Content Studios, have received national recognition in the 46th Annual Telly Awards.

National media coverage in April showcased Myrtle Beach as one of the best beach towns in South Carolina; a destination that is both family-friendly and budget-friendly; a destination that is inclusive, with a number of sensory-friendly experiences and efforts; as well as one with sought-after entertainment, music, and outdoor experiences like golf and camping. These coverage themes were showcased by prominent consumer and trade publications such as Travel + Leisure, the TODAY Show/TODAY.com, Reader's Digest, Islands, Esquire, AFAR, Pure Wow, Golf.com, Convention South, Leisure Travel Group, The Group Travel Leader, and more.

2024 marked a year of resilience, creativity and meaningful progress as the Myrtle Beach area welcomed millions and reinforced that The Beach is for everyBODY.

From record-breaking economic impact to national recognition for accessibility, the Myrtle Beach area continued to build positive momentum in 2024 as a thriving and welcoming place to live, work and play.