National and regional PR and media relations will continue to be a dominant part of our marketing efforts. We aim to generate $180M in earned media or AEV (advertising equivalency value). Strategies include creating customized themed experiences for journalists to best highlight the Grand Strand throughout the year. Major market press trips, radio and satellite media tours, in-market TV show visits, media site visits, and unique and trending story ideas will be deployed to generate exposure to reach prospective travelers throughout the U.S., Canada, and key international markets. Quality travel writer and editor in-market visitations will be increased to enhance the appeal of traveling to the area. Each will be carefully vetted for success. An expanded public relations outreach for sports tourism and group sales will continue and including local community events will be a key element of this strategy as well.
Each month we round up some of the latest stories about Myrtle Beach tourism in the news. During August 2019, there were several PR stories focused on the destination’s affordability and appeal of travel to Myrtle Beach in the fall.
Dorian has passed with minimal impacts to the area and like you, we are ready to welcome more people than ever to the Myrtle Beach area. This past weekend, we notified our visitors that Dorian had left the area and that our beaches were in great shape. We also reactivated the “Stretch Your Summer” fall campaign in all markets. Here are a few highlights of how we’re inviting visitors back to Myrtle Beach following Dorian:
Working together, the City of Myrtle Beach, the Myrtle Beach Area Chamber of Commerce and the SC Department of Health and Environmental Control (DHEC) have launched a new “Check My Beach” brochure and web page. Both are designed to provide quick access to water quality information and general beach safety tips.
The following are several of the major media clips highlighting the Myrtle Beach area in July 2019. Several outlets focused on the family-friendliness, affordability and ease of travel in and to Myrtle Beach, while others covered specific attractions and things to do during the 4th of July holiday.
The Visit Myrtle Beach 2019 fall campaign will allow the destination to showcase its shoulder season perks – summer-like temperatures, more elbow room and off-season rates – as well as highlight just how easy planning a second summer can be.
The following are several of the major media clips that ran this past month, June 2019 featuring Myrtle Beach. Several outlets focused on the family-friendliness and affordability of the Myrtle Beach area while others covered specific neighborhoods in the area, vacation rentals and food options.
It’s no secret that Myrtle Beach is an affordable vacation. As many people plan there summer getaways, public relations stories featured lots of tips for planning. Several outlets focused on the affordability of Myrtle Beach as a destination while others covered what is new in Myrtle Beach in 2019, autism-friendly travel, the Carolina Country Music Festival and family travel. Here’s a roundup of some of the top Myrtle Beach stories from May 2019.
Visit Myrtle Beach Encouraging Visitors to See More of One of America’s Favorite Destinations this Summer.
Known as “America’s Beach,” with its 60 miles of beautiful coastline and numerous family friendly attractions, Myrtle Beach, South Carolina, is launching its “Find Your Myrtle Beach” campaign in June. Meant to showcase the area’s 14 distinct communities, the Visit Myrtle Beach initiative will encourage travelers to go beyond the beaten path and explore the collection of communities that make up the larger Grand Strand. Insider tips, locals’ perspectives and a chance to win a return trip to Myrtle Beach sweeten the deal.
A coalition of stakeholders in the Myrtle Beach tourism community and South Carolina Department of Parks, Recreation and Tourism have partnered to become an official sponsor of Hootie & the Blowfish’s highly anticipated “Group Therapy Tour” this summer.
The Myrtle Beach, South Carolina, area is just a quick flight away for spring and summer vacationers, with new air service from Houston, Kansas City and Indianapolis starting in May, and more than 20 additional cities – across the East Coast, Midwest and South – resuming or adding service through June.