Playing under sunny blue skies and mid-60s temperatures, the Western Michigan University Broncos took advantage of South Carolina’s mild, mid-December weather to deliver a dominant performance at the 6th annual Myrtle Beach Bowl presented by Engine on Dec. 19, 2025. Defeating Kennesaw State University 41–6, the Broncos capped their season with an impressive victory Friday at Brooks Stadium on the picturesque campus of Coastal Carolina University.

“Chef Swap at The Beach,” a series celebrating the culinary talent of Myrtle Beach–area chefs and restaurants, will air a Christmas Special December 20 on the Cooking Channel, adding a seasonal installment to the show.

The Carolina African American Heritage Foundation (CAAHF), in partnership with the City of Myrtle Beach, the Myrtle Beach Area Chamber of Commerce and the Myrtle Beach Downtown Alliance will celebrate the 21st anniversary of Grand Strand Freedom Week, honoring Dr. Martin Luther King Jr.’s legacy with special events from Jan. 16 to 20, 2025.

This winter, the Myrtle Beach area is packed with exciting sports action for fans of every age. From basketball and football to the uniquely American game of cornhole, teams and fans can experience the season’s top events while enjoying the mild coastal climate of The Beach.

Visit Myrtle Beach is gearing up to celebrate a major national milestone as America celebrates 250 years, offering a moment to recognize the journey that brought the country to where it is today and the possibilities ahead. Along South Carolina’s Grand Strand, events, attractions and festivities spotlight the region’s enduring spirit, creativity and resilience that have helped shape the nation since 1776.

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The Myrtle Beach Bowl presented by Engine returns for its sixth year on Friday, Dec. 19, 2025, at 11 a.m., with the Kennesaw State Owls of Georgia (Conference USA Champion) facing off with the Western Michigan Broncos of Kalamazoo, Mich. (Mid-American Conference Champion). This year’s bowl matchup features the only Conference Champion versus Conference Champion game outside of the College Football Playoffs. Tickets are available now at MyrtleBeachBowlGame.com.

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National and regional media coverage in October continued to elevate Myrtle Beach and the surrounding Grand Strand as a dynamic, story-rich destination. National accolades highlighted the region’s diverse appeal and family friendliness with stories in The Independent, Fodor’s Travel, Forbes, and more.

Dozens of new dining concepts in the Myrtle Beach area have opened their doors over the last several years, bringing an invigorating restaurant renaissance to South Carolina’s glimmering Grand Strand. From independent eateries to brand-name concepts, these exciting new eateries add to the unique mix of more than 2,000 restaurants to choose from, providing an infusion of local jobs and energy across the coastal Carolina communities.

The holiday season in Myrtle Beach is magical with festive lights, live entertainment and fireworks to ring in the New Year. The fifth annual Winter Wonderland at The Beach runs nightly from Nov. 28 through Jan. 4, 2026, illuminating the iconic Myrtle Beach Boardwalk into a magical oceanfront wonderland the entire family will enjoy.

ESPN Events announced Engine, a leading modern business and group travel platform, will be the presenting sponsor of the 2025 Myrtle Beach Bowl. The college football bowl game – now titled the Myrtle Beach Bowl presented by Engine – will be played on Friday, Dec. 19 at Brooks Stadium in Conway, S.C., beginning at noon ET on ESPN and the ESPN App. The matchup will be announced at a later date.