National media coverage positioned Myrtle Beach as a high-value, family-friendly coastal destination known for affordability, scenic beauty, and strong food, golf, and entertainment offerings. Outlets including Condé Nast Traveler, Travel and Tour World, and The Local Palate highlighted the region’s budget-friendly appeal and multigenerational lifestyle, while culinary recognition, premier golf rankings, and major entertainment coverage further reinforced Myrtle Beach’s national profile.

The ONEflight Myrtle Beach Classic announced that Myrtle Beach’s PGA TOUR event has won this year’s South Carolina Governor’s Cup Award, a prestigious honor given to an attraction, destination or development that demonstrates extraordinary success in tourism in the Palmetto State.

Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English and Spanish), WhatsApp (in English and Spanish),  WeChat, Weibo, Toutiao, Douyin and LINE.

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Tickets for the PGA TOUR’s upcoming ONEflight Myrtle Beach Classic will be available for purchase at 9 a.m. ET on Monday, Feb. 9. Tickets can be purchased by visiting myrtlebeachclassic.com.

Myrtle Beach is stepping into the new year with a wave of new developments, exciting events and destination-defining milestones, along with all the classic experiences that keep visitors coming back year after year. Spanning 60 miles of iconic coastline and 14 distinct coastal communities, the Grand Strand boasts an array of new attractions, dining and lodging experiences, offering more ways than ever for visitors of all ages to celebrate, explore and make lasting memories

National coverage continued to position Myrtle Beach and the Grand Strand as a welcoming, year-round destination with broad appeal, anchored by strong culinary recognition, coastal charm, seasonal experiences and increasing air service. Major outlets including Islands.com, Fodor’s, Travel + Leisure, AARP, and Travel and Tour World highlighted the region’s standout seafood and Southern dining, friendly communities, and growing reputation as an affordable U.S. destination. Holiday and winter travel coverage was especially prominent, with Brookgreen Gardens’ Nights of a Thousand Candles earning repeated national praise and Myrtle Beach named a top winter and last-minute holiday getaway. Additional lifestyle and entertainment coverage reinforced the area’s family-friendly, multigenerational appeal, small-town character in places like Pawleys Island and Murrells Inlet, and cultural vibrancy through festivals, arts, and major 2026 concert announcements, while human-interest stories further underscored the region’s strong sense of community and place.

National and regional coverage continued to spotlight Myrtle Beach and surrounding communities as highly desirable destinations for travel, retirement, and relocation, with Travel + Leisure naming South Carolina the most popular state to move to in 2025 and identifying Myrtle Beach as the top city, praised for its beaches, wildlife, and golf. The region received significant attention for its affordability, appearing in multiple national roundups focused on budget-friendly winter travel, holiday deals, safe and welcoming towns, and hidden gem getaways. Brookgreen Gardens emerged as a major cultural and seasonal highlight, with features in Garden & Gun and Country Living, including national recognition of its Nights of a Thousand Candles event, while Huntington Beach State Park earned distinction as South Carolina’s top birding destination. Culinary and local businesses were also prominently featured, from seafood buffets and local bars to cozy cocktail spots and iconic Southern flavors. Coverage further emphasized enhanced travel accessibility, with Allegiant and Breeze Airways announcing new nonstop routes to Myrtle Beach in 2026, reinforcing the destination’s growing national connectivity and broad appeal.

Myrtle Beach is entering 2026 with a slate of special accolades and national recognitions received throughout the year that underscore the region’s long-lasting popularity as a place to live, work and visit. By continuing to capture national and international attention, the Grand Strand remains firmly positioned as a leader in travel, hospitality and community development.

Playing under sunny blue skies and mid-60s temperatures, the Western Michigan University Broncos took advantage of South Carolina’s mild, mid-December weather to deliver a dominant performance at the 6th annual Myrtle Beach Bowl presented by Engine on Dec. 19, 2025. Defeating Kennesaw State University 41–6, the Broncos capped their season with an impressive victory Friday at Brooks Stadium on the picturesque campus of Coastal Carolina University.

“Chef Swap at The Beach,” a series celebrating the culinary talent of Myrtle Beach–area chefs and restaurants, will air a Christmas Special December 20 on the Cooking Channel, adding a seasonal installment to the show.