Myrtle Beach, S.C. (October 28, 2025) — Myrtle Beach and South Carolina’s entire Grand Strand are buzzing with exciting new lodging developments, from newly built hotels to refreshed oceanfront resorts. These additions are fueling jobs, economic growth and renewed energy to Ocean Boulevard and throughout the region all while maintaining the warm Southern hospitality, laid-back vibe and family-friendly charm that defines the Myrtle Beach experience.

Myrtle Beach is making waves again! The World Travel Index recently spotlighted our destination as one of the Best East Coast Beach Towns in the U.S., ranking us #2 overall.

Visit Myrtle Beach is rolling out the welcome mat for Canadian visitors, inviting them to experience South Carolina’s iconic Grand Strand with its 97 kilometers of beautiful beaches, endless entertainment and exclusive snowbird specials. For more than 65 years, Canadians have flocked to Myrtle Beach each winter to trade snow for sand, enjoying not only the mild weather but the warm tradition of Southern hospitality and cultural exchange.  

Myrtle Beach and surrounding communities continued to earn national attention in September, with Fodor’s naming the destination among The 10 Best Boardwalks in the U.S., The Knot featuring a North Myrtle Beach property as a top romantic getaway, and AAA highlighting area beaches among the least crowded in South Carolina. High-profile events fueled excitement, with Luke Bryan announced as a 2026 Carolina Country Music Fest headliner and buzz building for Myrtle Beach Jeep Jam 2025.

Myrtle Beach, S.C. (October 9, 2025) — South Carolina’s Grand Strand becomes especially enchanting throughout October as it transforms into a Halloween haven where frightfully fun celebrations abound. From family-friendly trick-or-treating to spine-chilling haunted adventures, the Myrtle Beach area offers a cauldron of festive activities and events throughout the month, ensuring there’s something for everyone to enjoy.

As summer comes to an end, Myrtle Beach is the ultimate place to keep the season alive with a nostalgic autumn escape. Golden sunshine, gentle breezes and 60 miles of shoreline set the stage for a second summer that pairs seaside traditions with modern experiences, making it easy to enjoy the best of the season at The Beach. 

Myrtle Beach and nearby communities including Murrells Inlet, Pawleys Island, and Surfside Beach earned national recognition in August in numerous media outlets. Good Morning America highlighted the destination in their 50 states in 50 weeks series, and additional features from Islands and Fodor’s Travel showcased the region’s appeal as both a vibrant coastal destination and a charming place to live. Myrtle Beach hotels, including voco - The Shelby Myrtle Beach, were highlighted in The Points Guy’s Labor Day travel deals, underscoring the affordability of the destination. High-profile events continued to drive buzz, with Post Malone announced as a 2026 headliner for the Carolina Country Music Fest, reinforcing the festival’s national reputation. Coverage further included updates on major hospitality and culinary developments, from Crooked Hammock Brewery’s feature in The Local Palate to the upcoming opening of family-owned Honey Barrel and progress on the $68.5 million Margaritaville hotel. Overall, national coverage positioned Myrtle Beach as a destination with cultural depth, entertainment, culinary momentum, and growing recognition as both a travel hotspot and desirable place to call home.

The Content Marketing Institute (CMI) awarded Visit Myrtle Beach with two recognitions in its 2025 Content Marketing Awards. “Traveling the Spectrum” earned Best Motivational Video or Video Series and Stuart Butler, president, won Content Marketer of the Year. The awards honor leaders and programs that capture audience attention and drive meaningful brand impact.

Visit Myrtle Beach recently teamed up with People Inc, the largest digital and print publisher, to host its first in-person culinary event since the COVID-19 pandemic at the Southern Living Test Kitchen in Birmingham, Alabama. During the event, Jess Sagun and her daughter, Kinsey Muller, of Winna’s Kitchen in Myrtle Beach, showcased flavors of the Grand Strand to national media representatives.

Fall in Myrtle Beach comes alive with charming festivals, lively concerts and community celebrations that highlight the best of the season along 60 miles of coastline. From savory food festivals to outdoor concerts and cultural events, autumn offers visitors endless ways to join in the fun.