MYRTLE BEACH, S.C.—On Aug. 4, 2025, nearly 300 international exchange visitors from more than a dozen countries were honored during the annual Exchange Day celebration at Myrtle Waves Water Park. The visitors are spending the summer in the Grand Strand under the U.S. State Department’s J-1 Summer Work and Travel program.

As August approaches and the Grand Strand prepares to celebrate National Family Fun Month, Visit Myrtle Beach invites residents and visitors to explore the destination’s newly opened and recently enhanced attractions. Along with adrenaline-pumping experiences like new VR arcades and racing simulators, families can discover attractions that highlight the region’s coastal wildlife, offer hands-on learning and provide sensory-friendly fun for all ages.

National and regional media coverage in June spotlighted Myrtle Beach as a vibrant coastal destination offering something for everyone—from exciting summer events to culinary highlights, historic charm, and new travel access points. The Carolina Country Music Fest continued to make national headlines as a marquee event drawing major attention, while Spirit Airlines and Frontier Airlines announced expanded flight service into the destination, making Myrtle Beach more accessible than ever. Myrtle Beach also earned praise as an affordable and welcoming beach town, ideal for family travel, retirement, and budget-friendly getaways. Coverage extended to Myrtle Beach’s culinary scene, with readers naming the region’s best shrimp and grits spots and outlets like Yahoo Lifestyle and The Takeout highlighting local flavor. The destination’s charm was recognized by publications including Travel + Leisure, Forbes, Southern Living, Rolling Stone, and USA Today.

The PGA TOUR’S ONEflight Myrtle Beach Classic will again be played in early May in 2026, with the competition dates set for May 7-10 at the Dunes Golf and Beach Club. The field size for the coming year will be slightly smaller, with 120 players competing, 12 fewer than in the past two years. Ryan Fox captured the 2025 Classic with a dramatic chip-in to win a three-way playoff over Harry Higgs and Mackenzie Hughes.

-- How did a Black man in the 1940s Jim Crow South open a club where Black and White people danced side by side to the tunes of music's legendary entertainers? The answer lies in a story as unforgettable as the music that turned a nightclub into a place of unity.

Beginning Monday, July 21, 2025, CHARLIE'S PLACE, a new five-episode, documentary-style podcast series hosted by filmmaker Rhym Guissé, uncovers the unbelievable true story of a revolutionary Myrtle Beach juke joint that brought communities together through the power of music.

MYRTLE BEACH, S.C.—The Myrtle Beach area has been officially approved as a potential Team Base Camp for the FIFA World Cup 2026, one of the most prestigious international sporting events in the world.

The Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach are proud to announce an updated leadership structure designed to strengthen the organization’s mission to enhance the quality of life for residents across the Grand Strand.

It’s officially summer and communities across the Grand Strand are kicking off July with an unforgettable display of fireworks, festivals and family-friendly entertainment to celebrate the Independence Day holiday weekend. From charming parades and patriotic runs to dazzling fireworks shows, there’s no shortage of ways to celebrate the U.S.A.

National media coverage in May highlighted Myrtle Beach as a premier destination known for its vibrant events, expanding flight options, appealing dining scene, and accessibility. Coverage also focused on the destination’s beauty, retiree appeal, and summer travel value. Pawleys Island was named South Carolina’s best beach in a USA Today poll, and high-profile events like the Carolina Country Music Fest and the ONEFlight Myrtle Beach Classic garnered national media coverage. National outlets also noted new flight routes from Allegiant Air and Breeze Airways, improving access to the area. These themes appeared across respected consumer and trade publications including Travel + Leisure, Southern Living, Yahoo Lifestyle, Golf.com, Fox News, Reader’s Digest, Pure Wow, and more.