National and regional PR and media relations will continue to be a dominant part of our marketing efforts. In 2024, we’ll develop a comprehensive public relations program to generate positive earned media coverage in key target outlets, including national, international, and regional markets.
Strategies include year-round media pitching and outreach, including in-person and virtual meetings, media hosting and FAMs, influencer partnerships and key activations to support unique offerings in Myrtle Beach while simultaneously supporting seasonal campaigns and key initiatives.
National Media Relations: Paired with regional efforts to maintain and enhance Myrtle Beach’s reputation as a sought-after tourism destination; inspire potential visitors.
Regional Media Relations: Drive visitation to the Grand Strand from key audiences with a high propensity to choose the destination for travel experiences.
International Media Relations: Support top-of-mind positioning for international, particularly winter, travel opportunities and group activities.
Earned media will be aligned with the five seasons and content pillars, including Family, Culture/Diversity, Outdoors and Culinary.
Visit Myrtle Beach is implementing strategic earned media initiatives year-round, including a mix of strategic pitching, media missions and hosting, as well as implementing specialty campaigns to support culinary and sensory-friendly travel.
