Marketing Campaigns
In 2024, the Myrtle Beach Area Chamber of Commerce and CVB’s long-term marketing goal is to position the Myrtle Beach area as a year-round destination of 60 miles of “beach plus” among high-value travelers who spend more, book earlier, stay longer, and return more frequently during non-peak times.
The 2024 destination marketing key strategic imperatives are designed to further increase visitation demand through brand building, iterative performance improvements and expanded insights. The following includes high-level information on the 2024 campaigns, as well as the latest marketing campaign news.
Goals & Objectives Alignment
All campaign goals and objectives are mapped out to key organizational objectives. Success metrics are also defined for each initiative.
2024 Leisure Campaign Messaging Roadmap
This flowchart outlines the Visit Myrtle Beach Leisure Campaign approximate timing and messaging roadmap for the 2024 calendar year. It includes an Always-On “You Belong at The Beach” brand campaign designed to build brand and keep awareness high for the destination, while seasonal and interest based campaigns will complement those efforts throughout the year.
MEDIA MARKETS
Learn more about the key media markets for 2024 and how these are selected.
