In 2019-2020, the Myrtle Beach Area Chamber of Commerce expects to create or influence more than 6 million vacations through its global marketing efforts. Our focus continues to drive new visitors to the destination as we work to inspire more than 2 million first-time visitors to the Grand Strand.
The specific programs and initiatives supporting our 2019 Program Goals are as follows:
a. Increased investment in digital advertising to build awareness and drive demand. Research and core Key Performance Indicator’s will demonstrate positive ROI through effective integration of digital media with broadcast and cable television.
b. Bolster summer season visitation and tourism revenues by increasing demand for family travel through new market penetration and deeper saturation of core target markets. Greater efforts will be placed on multiple family-related audience segments to grow shoulder season business (families without children, families with non-school aged children and multi-generational family travel).
c. Enhanced marketing and promotion to key target audiences to stimulate year- round travel (e.g. culinary, couples, multi-generational, nature, RV/campground, girlfriend getaways, millennials, boomers, family golf, multi-cultural, fishing/boating).
Following are some highlights of the latest Visit Myrtle Beach Marketing Campaigns.
Three well-known brands – Visit Myrtle Beach, Sara Lee and Skippy – are teaming up to spark some fun this summer. Bimbo Bakeries USA, owner of Sara Lee North American Fresh Bakery, and Hormel Foods, LLC have established a merchandising effort together to showcase the all-new Classic White Bread from Sara Lee that hit shelves in April 2019, Skippy’s Royal Family of Peanut Butter, and one of America’s favorite beach destinations, Myrtle Beach, South Carolina.
A coalition of stakeholders in the Myrtle Beach tourism community and South Carolina Department of Parks, Recreation and Tourism have partnered to become an official sponsor of Hootie & the Blowfish’s highly anticipated “Group Therapy Tour” this summer.
Business Leaders Gather to Endorse Travel’s Economic and Cultural Benefits During National Travel and Tourism Week in Myrtle Beach and chamber provides an update on promotional and advocay activities.
The Myrtle Beach, South Carolina, area is just a quick flight away for spring and summer vacationers, with new air service from Houston, Kansas City and Indianapolis starting in May, and more than 20 additional cities – across the East Coast, Midwest and South – resuming or adding service through June.
The Myrtle Beach Area Chamber of Commerce and CVB will host a National Travel and Tourism Week Update and Celebration on Wednesday, May 8th, 2019 at Doubletree Resort by Hilton in Myrtle Beach. The event is part of the 36th annual National Travel and Tourism Week (NTTW), which unites communities across the country to celebrate how travel matters to Amercian jobs, economic growth and personal well-being.
The secret is out! This March, Everyone was talking about the populartiy of Spring Break in Myrtle Beach, as well as the affordability of the destination. USAToday.com also talked about the area’s growth in residents and TripAdvisor included Myrtle Beach as one of the Top 25 Destinations in the United States for 2019. Here’s a round up of some of the top Myrtle Beach stories from March 2019.
Check out the 2018 Myrtle Beach Area Destination Marketing Recap which includes an overview of the marketing strategy, goals and results.
See who was talking and writing about the Myrtle Beach area in 2018 with this roundup of public relations highlights from the Myrtle Beach Area CVB public relations team.
The 2019 Visit Myrtle Beach Spring Campaign will offer a unique gender reveal and babymoon opportunity, lodging packages and more ways to celebrate major milestones this year.
We’re already switching over to Spring, but here are a few samples of the creative that ran this winter promoting Winter Blues and Sweetheart Deals throughout the Myrlte Beach area. Digital campaigns were also complemented with social media and public relations, as well as the annual Beach House Giveaway promotion and National Plan for Vacation Day.
Find out what’s new in Myrtle Beach. Each year, Visit Myrtle Beach shares does a release on the latest new developments in the Myrlte Beach area. Here’s the lastest round up as of January 2019.
In mid December, we launched the latest Beach House Vacation Promotion. This annual promotion will run through the end of February. Participants have a chance to win a one week (7 days/6 consecutive nights) rental of a beach home. The contest is promoted via digital channels and to our email subscribers. Last year, there were more than 144,000 entries.
Holiday season kicks off in Myrtle Beach with special discounts alongside festive events. To usher in the holiday season, more than 30 Myrtle Beach area properties are offering deep discounts for Black Friday and Cyber Monday – including some with discounts of more than 50 percent for winter getaways and spring and summer 2019.
ESPN Events, a division of ESPN, is adding a new bowl game to its roster beginning in 2020 with the creation of the Myrtle Beach Bowl. The game will feature matchups from three conference partners – Conference USA, Mid-American Conference (MAC) and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025.
The first nonstop transatlantic flight from Europe to South Carolina was announced last month. British Airways will have two flights per week from London’s Heathrow Airport to Charleston International Airport from April 4 to October 24 beginning in 2019. This is great news for Myrtle Beach and the Grand Strand because it will be even easier for European visitors to get to the Grand Strand and enjoy the many attractions, including the beaches, golf courses and more.
We’re putting the final touches on the holiday leisure campaign which will be primarily digital advertising and public relations targeted towards regional and out of state markets. Creative features spectacular holiday events, live shows, great shopping, holiday special offers and 60 miles of beaches. New for this year is a special Black Friday/Cyber Monday promotion. CVB partners have been submitting great offers of up to 55% off and we’ll be spreading the word. Here are a few of the creative campaign elements.
As the flood waters rise in Horry and Georgetown Counties, so do the efforts of The Myrtle Beach Area Chamber of Commerce (MBACC) to keep visitors informed and assist local businesses in this time of crisis.
The Visit Myrtle Beach 60 More Days of Summer promotion will commence August 13th and highlight the experiences of visiting Myrtle Beach this Fall, including summer-like temps, affordability and more.
CVB group sales and media representatives headed to Toronto, Canada in May to share a taste of Myrtle Beach with Canadians. This mission trip included one-on-one meetings with meeting and incentive planners and media, as well as several events highlighted below. This mission trip is an annual outreach effort to remind this important market why the Myrlte Beach area has been a favorite vacation holiday for Canadians year after year.
The Tourism Investment Program (TIP) provides a great way to get more for your marketing dollars while attracting visitors to your business and the Myrtle Beach area overall. Learn more about the updates for 2019.
Myrtle Beach days are here! In late May, we kicked off the summer campaign with a Myrtle Beach Days promotion which included special partner offers for June and July. The campaign is being promoted through a combination of digital, television and PR in core markets.
Those who work in tourism got a glimpse at what the next couple of years have in store for travel. The Myrtle Beach Area Chamber of Commerce/Convention and Visitors Bureau held its annual tourism marketing summit on March 14th at the Myrtle Beach Marriott Resort and Spa at the Grande Dunes.
In addition to the New Nonstop Air Service Campaign, we’ll launch the Spring Campaign this month. Digital and television will start the week of February 12th with television and digital. By the week of February 19th, we'll be running in approximately 70 markets.
This year may be the biggest year yet for the Myrtle Beach International Airport. New nonstop air service has been added to several markets. This is great news for the Myrtle Beach area as it will allow us to attract even more first-time visitors with affordable and convenient air service.
Grand Strand Events campaign
Area events are promoted throughout the year via the GrandStrandEvents.com campaign. This includes a print distribution throughout the market, social media promotion and more. Following are some of the most recent Grand Strand Event print pieces.
Meetings & Conventions Campaign
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for meeting planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for meetings and conventions. Key measures of performance include website visits, impressions, engagement and ultimately leads, convention bookings and definite room nights booked.
Group & Tours Campaign
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for group tour planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for group tours. Key measures of performance include website visits, impressions, engagement and ultimately leads, group bookings and definite room nights booked.
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for sports event planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for sporting events. Key measures of performance include website visits, impressions, engagement and ultimately leads, sporting event bookings and definite room nights booked.