Marketing Campaigns

In 2019-2020, the Myrtle Beach Area Chamber of Commerce expects to create or influence more than 6 million vacations through its global marketing efforts. Our focus continues to drive new visitors to the destination as we work to inspire more than 2 million first-time visitors to the Grand Strand.  

The specific programs and initiatives supporting our 2019 Program Goals are as follows:

a.    Increased investment in digital advertising to build awareness and drive demand. Research and core Key Performance Indicator’s will demonstrate positive ROI through effective integration of digital media with broadcast and cable television.

b.    Bolster summer season visitation and tourism revenues by increasing demand for family travel through new market penetration and deeper saturation of core target markets. Greater efforts will be placed on multiple family-related audience segments to grow shoulder season business (families without children, families with non-school aged children and multi-generational family travel).

c.    Enhanced marketing and promotion to key target audiences to stimulate year- round travel (e.g. culinary, couples, multi-generational, nature, RV/campground, girlfriend getaways, millennials, boomers, family golf, multi-cultural, fishing/boating).

Following are some highlights of the latest Visit Myrtle Beach Marketing Campaigns. 

 
 
2019 Media Markets

2019 Media Markets

2019 Promotional Timing

 

Grand Strand Events campaign

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Area events are promoted throughout the year via the GrandStrandEvents.com campaign. This includes a print distribution throughout the market, social media promotion and more. Following are some of the most recent Grand Strand Event print pieces. 

 

Meetings & Conventions Campaign

In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for meeting planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for meetings and conventions. Key measures of performance include website visits, impressions, engagement and ultimately leads, convention bookings and definite room nights booked. 

 

Group & Tours Campaign

In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for group tour planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for group tours. Key measures of performance include website visits, impressions, engagement and ultimately leads, group bookings and definite room nights booked. 

 

Sports Campaign

In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for sports event planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for sporting events. Key measures of performance include website visits, impressions, engagement and ultimately leads, sporting event bookings and definite room nights booked.