In 2019-2020, the Myrtle Beach Area Chamber of Commerce expects to create or influence more than 6 million vacations through its global marketing efforts. Our focus continues to drive new visitors to the destination as we work to inspire more than 2 million first-time visitors to the Grand Strand.
The specific programs and initiatives supporting our 2019 Program Goals are as follows:
a. Increased investment in digital advertising to build awareness and drive demand. Research and core Key Performance Indicator’s will demonstrate positive ROI through effective integration of digital media with broadcast and cable television.
b. Bolster summer season visitation and tourism revenues by increasing demand for family travel through new market penetration and deeper saturation of core target markets. Greater efforts will be placed on multiple family-related audience segments to grow shoulder season business (families without children, families with non-school aged children and multi-generational family travel).
c. Enhanced marketing and promotion to key target audiences to stimulate year- round travel (e.g. culinary, couples, multi-generational, nature, RV/campground, girlfriend getaways, millennials, boomers, family golf, multi-cultural, fishing/boating).
Following are some highlights of the latest Visit Myrtle Beach Marketing Campaigns.
Each month we round up some of the latest stories about Myrtle Beach tourism in the news. During August 2019, there were several PR stories focused on the destination’s affordability and appeal of travel to Myrtle Beach in the fall.
Dorian has passed with minimal impacts to the area and like you, we are ready to welcome more people than ever to the Myrtle Beach area. This past weekend, we notified our visitors that Dorian had left the area and that our beaches were in great shape. We also reactivated the “Stretch Your Summer” fall campaign in all markets. Here are a few highlights of how we’re inviting visitors back to Myrtle Beach following Dorian:
Myrtle Beach Area Chamber of Commerce board approved a $600,000 incremental budget investment to the recently launched Fall 2019 marketing campaign. The $600,000 incremental investment will augment marketing efforts for 5 weeks beginning August 26th.
Working together, the City of Myrtle Beach, the Myrtle Beach Area Chamber of Commerce and the SC Department of Health and Environmental Control (DHEC) have launched a new “Check My Beach” brochure and web page. Both are designed to provide quick access to water quality information and general beach safety tips.
The MBACVB gathers the latest economic indicators for the Myrtle Beach area. Following are the latest indicators available as of August 6, 2019. This includes numbers provided by SCPRT and Department of Revenue, Horry County, Horry County Department of Airports, and CCU.
The following are several of the major media clips highlighting the Myrtle Beach area in July 2019. Several outlets focused on the family-friendliness, affordability and ease of travel in and to Myrtle Beach, while others covered specific attractions and things to do during the 4th of July holiday.
The Visit Myrtle Beach 2019 fall campaign will allow the destination to showcase its shoulder season perks – summer-like temperatures, more elbow room and off-season rates – as well as highlight just how easy planning a second summer can be.
The Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau selected MMGY as the agency to lead the organization’s brand positioning research and plan initiative following a nationwide request for proposal.
What’s the state of the tourism industry in the U.S. and the Myrtle Beach area? In order to answer that question, we gathered some of the latest economic indicators for the U.S. economy, as well as the Myrtle Beach area in this July 2019 tourism economic indicators report.
During June 2019, a total of 334,340 passengers passed through the Myrtle Beach International Airport (MYR), an increase of 8.2-percent compared to June 2018.
The following are several of the major media clips that ran this past month, June 2019 featuring Myrtle Beach. Several outlets focused on the family-friendliness and affordability of the Myrtle Beach area while others covered specific neighborhoods in the area, vacation rentals and food options.
You may have seen some promotions asking if you are America’s Best Home Bartender. This is one of the latest collaborations with Cocktail Artist. Cocktail Artist, a line of premium mixes and bar ingredients developed by award-winning mixologists, is in search of America’s Best Home Bartender in a Cocktail Mix Off competition taking place in sunny Myrtle Beach this fall.
Sales are underway for the 2020 CVB Tourism Investment Program (TIP). This is a great way to connect with visitors and planners helping you grow your business while together we grow visitation to the area.
It’s no secret that Myrtle Beach is an affordable vacation. As many people plan there summer getaways, public relations stories featured lots of tips for planning. Several outlets focused on the affordability of Myrtle Beach as a destination while others covered what is new in Myrtle Beach in 2019, autism-friendly travel, the Carolina Country Music Festival and family travel. Here’s a roundup of some of the top Myrtle Beach stories from May 2019.
Visit Myrtle Beach Encouraging Visitors to See More of One of America’s Favorite Destinations this Summer.
Known as “America’s Beach,” with its 60 miles of beautiful coastline and numerous family friendly attractions, Myrtle Beach, South Carolina, is launching its “Find Your Myrtle Beach” campaign in June. Meant to showcase the area’s 14 distinct communities, the Visit Myrtle Beach initiative will encourage travelers to go beyond the beaten path and explore the collection of communities that make up the larger Grand Strand. Insider tips, locals’ perspectives and a chance to win a return trip to Myrtle Beach sweeten the deal.
Three well-known brands – Visit Myrtle Beach, Sara Lee and Skippy – are teaming up to spark some fun this summer. Bimbo Bakeries USA, owner of Sara Lee North American Fresh Bakery, and Hormel Foods, LLC have established a merchandising effort together to showcase the all-new Classic White Bread from Sara Lee that hit shelves in April 2019, Skippy’s Royal Family of Peanut Butter, and one of America’s favorite beach destinations, Myrtle Beach, South Carolina.
A coalition of stakeholders in the Myrtle Beach tourism community and South Carolina Department of Parks, Recreation and Tourism have partnered to become an official sponsor of Hootie & the Blowfish’s highly anticipated “Group Therapy Tour” this summer.
Business Leaders Gather to Endorse Travel’s Economic and Cultural Benefits During National Travel and Tourism Week in Myrtle Beach and chamber provides an update on promotional and advocay activities.
The Myrtle Beach, South Carolina, area is just a quick flight away for spring and summer vacationers, with new air service from Houston, Kansas City and Indianapolis starting in May, and more than 20 additional cities – across the East Coast, Midwest and South – resuming or adding service through June.
The Myrtle Beach Area Chamber of Commerce and CVB will host a National Travel and Tourism Week Update and Celebration on Wednesday, May 8th, 2019 at Doubletree Resort by Hilton in Myrtle Beach. The event is part of the 36th annual National Travel and Tourism Week (NTTW), which unites communities across the country to celebrate how travel matters to Amercian jobs, economic growth and personal well-being.
The secret is out! This March, Everyone was talking about the populartiy of Spring Break in Myrtle Beach, as well as the affordability of the destination. USAToday.com also talked about the area’s growth in residents and TripAdvisor included Myrtle Beach as one of the Top 25 Destinations in the United States for 2019. Here’s a round up of some of the top Myrtle Beach stories from March 2019.
Check out the 2018 Myrtle Beach Area Destination Marketing Recap which includes an overview of the marketing strategy, goals and results.
See who was talking and writing about the Myrtle Beach area in 2018 with this roundup of public relations highlights from the Myrtle Beach Area CVB public relations team.
The 2019 Visit Myrtle Beach Spring Campaign will offer a unique gender reveal and babymoon opportunity, lodging packages and more ways to celebrate major milestones this year.
We’re already switching over to Spring, but here are a few samples of the creative that ran this winter promoting Winter Blues and Sweetheart Deals throughout the Myrlte Beach area. Digital campaigns were also complemented with social media and public relations, as well as the annual Beach House Giveaway promotion and National Plan for Vacation Day.
Find out what’s new in Myrtle Beach. Each year, Visit Myrtle Beach shares does a release on the latest new developments in the Myrlte Beach area. Here’s the lastest round up as of January 2019.
In mid December, we launched the latest Beach House Vacation Promotion. This annual promotion will run through the end of February. Participants have a chance to win a one week (7 days/6 consecutive nights) rental of a beach home. The contest is promoted via digital channels and to our email subscribers. Last year, there were more than 144,000 entries.
Grand Strand Events campaign
Area events are promoted throughout the year via the GrandStrandEvents.com campaign. This includes a print distribution throughout the market, social media promotion and more. Following are some of the most recent Grand Strand Event print pieces.
Meetings & Conventions Campaign
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for meeting planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for meetings and conventions. Key measures of performance include website visits, impressions, engagement and ultimately leads, convention bookings and definite room nights booked.
Group & Tours Campaign
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for group tour planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for group tours. Key measures of performance include website visits, impressions, engagement and ultimately leads, group bookings and definite room nights booked.
In addition to CVB sales efforts, FAM trips and trade shows, the CVB utilizes targeted digital media distribution for sports event planner target markets. This strategy is aimed at increasing awareness of the many reasons the Myrtle Beach area is a great place for sporting events. Key measures of performance include website visits, impressions, engagement and ultimately leads, sporting event bookings and definite room nights booked.