The Myrtle Beach area visitor industry is the largest industry in the Grand Strand, and therefore critical to the region's economy supporting businesses, jobs and quality of life for residents and visitors alike.
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How many annual visitors?
20.4 million (2018 estimate per D.K. Shifflet)
How many passengers through Myrtle Beach International Airport?
Enplanements: 1,255,401 (2018)
Deplanements: 1,254,494 (2018)
How many golf courses?
Approximately 88 (2016)
How many rounds of golf played annually?
Approximately 2.7 million (2016 estimate)
How many miniature golf courses?
How many full-service restaurants?
Approximately 1,800 full service restaurants
(in Horry & Georgetown counties)
How many live entertainment theaters?
7 with approximately 7,500 seats
How many hotels?
Average Occupancy Rate 53.3% (2018 Source: CCU)
How many rooms for rent during peak season?
Approximately 157,000 accommodations (Source: E.F. Hucks Consulting, LLC)
(approx. 89,000 represent hotel/motel only)
For more information click here
Tax Impact to both Horry and Georgetown Counties?
Accommodation Taxes: $23.5 million
Hospitality Fee: $40.0 million (Horry County only)
How many outlet stores?
economic impact of tourism
Coastal Carolina University estimates tourism accounts for a $7 billion economic impact and another $2.2 billion in labor impact and over 80,000 jobs throughout our local community. Key statistics from our local market are:
Economists estimate that 80% of local tourism jobs are year-round, full-time.
Horry County Hospitality Fee generated approximately $40 million in tax collections in 2018. (source: Horry County Government).
Horry County generated more than $21 million in accommodations taxes in 2018, approximately 30% of the state’s total accommodations tax collections (source: S.C. Department of Revenue).
For more information regarding the economic impact of tourism on the Grand Strand, click here.
For more information regarding the economic impact of group business on the Grand Strand, click here.
A recent study prepared for the South Carolina Parks Recreation and Tourism (SCPRT) agency by the United States Travel Association revealed that domestic travel accounted for a direct economic impact of more than $13.7 billion annually and directly supported 127,000 jobs. Key findings from that study include:
Domestic travelers directly spent $13.7 billion in South Carolina during 2017.
Domestic travel-generated employees in South Carolina earned nearly $2.6 billion in payroll income during 2017.
Domestic traveler expenditures directly supported 127,000 jobs within South Carolina in 2017. These jobs generated by domestic traveler spending in South Carolina composed 6.1 percent of the total state nonagricultural employment in 2017.
On average, every $108,063 spent by domestic travelers in South Carolina during 2017 supported one job.
Domestic traveler spending in South Carolina directly generated over $2.0 billion in tax revenue for federal, state and local governments in 2017.
National tourism is one of the world’s largest industries, employing millions worldwide. The United States Travel Association estimates domestic and international leisure and business travelers spent $1.1 trllion in the U.S. in 2018 and supported more than 15.7 million jobs.
For more information on the USTA and its economic impact study, click here.
2017 Myrtle Beach Economic Impact Study, May 2018, Equation Research
2016 Myrtle Beach Economic Impact Study, April 2017, Equation Research
2015 Myrtle Beach Economic Impact Study, May 2016, Equation Research (527 KB*)
2014 Myrtle Beach Economic Impact Study, Mar. 2015, Equation Research (777 KB*)
2014-2015 School Calendar (by County) Updated 03/24/2015 (74 KB*)
Spring Market Analysis – Ohio (764 KB*)
Spring Market Analysis – Virginia (36 KB*)
2014 April Tracker, Equation Research (1.10 MB*)
2013 Myrtle Beach Economic Impact Study, Mar. 2014, Equation Research (396 KB*)
2014 January Tracker, Equation Research (1.09 MB *)
2009-2013 Occupancy ADR/REVPar (20 KB*)
Pennsylvania Statewide Tourism Survey (222 KB*)
Tennessee Statewide Tourism Survey (222 KB*)
2011 Summer Tourism Marketing Survey (325 KB*)
2011 Spring Tourism Marketing Survey (193 KB*)
Occupancy Rate Percentages (2009-2011) (101 KB*)
Ohio Statewide Tourism Survey (160 KB*)
Click here for additional Research & Statistics