ESPN Events announced Engine, a leading modern business and group travel platform, will be the presenting sponsor of the 2025 Myrtle Beach Bowl. The college football bowl game – now titled the Myrtle Beach Bowl presented by Engine – will be played on Friday, Dec. 19 at Brooks Stadium in Conway, S.C., beginning at noon ET on ESPN and the ESPN App. The matchup will be announced at a later date.
Myrtle Beach: The Heart of Holiday Traditions
Sparkling light shows, festive entertainment and mild coastal weather make Myrtle Beach one of the South's best holiday getaways this season. From cherished annual events and live entertainment to festive meals and relaxing strolls across 60 miles of shoreline, The Beach offers countless ways for families and friends to gather, connect and create lasting memories together this winter.
Myrtle Beach's O.A.K. Prime Recognized in Inaugural MICHELIN Guide American South
Myrtle Beach’s culinary scene is earning prestigious recognition on the national stage. The MICHELIN Guide has released its inaugural American South selection, and O.A.K. Prime, led by Chef Jerrett King, has been named a Recommended Restaurant.
Congratulations to Chef King and his team at O.A.K. Prime! Located at 4210 River Oaks Drive in Myrtle Beach, O.A.K. Prime continues to deliver an exceptional dining experience rooted in craftsmanship, local flavor and Chef Jerrett King’s distinct culinary voice.
Prestwick Country Club Named 2025 South Carolina Golf Course of the Year
Myrtle Beach Welcomes a Wave of New Lodging Investments
Myrtle Beach, S.C. (October 28, 2025) — Myrtle Beach and South Carolina’s entire Grand Strand are buzzing with exciting new lodging developments, from newly built hotels to refreshed oceanfront resorts. These additions are fueling jobs, economic growth and renewed energy to Ocean Boulevard and throughout the region all while maintaining the warm Southern hospitality, laid-back vibe and family-friendly charm that defines the Myrtle Beach experience.
Myrtle Beach continues to make waves! Named #2 Best East Coast Beach Town by AI-Powered World Travel Index
Myrtle Beach, S.C. Welcomes Canadian Visitors for Fun in the Sun & Snowbird Specials
Visit Myrtle Beach is rolling out the welcome mat for Canadian visitors, inviting them to experience South Carolina’s iconic Grand Strand with its 97 kilometers of beautiful beaches, endless entertainment and exclusive snowbird specials. For more than 65 years, Canadians have flocked to Myrtle Beach each winter to trade snow for sand, enjoying not only the mild weather but the warm tradition of Southern hospitality and cultural exchange.
Visit Myrtle Beach Is Honored With ConventionSouth’s Annual Readers’ Choice Award
MYR Earns Top National Ranking in 2025 USA Today 10Best Readers' Choice Awards
Myrtle Beach PR Tourism Highlights for September 2025
Myrtle Beach and surrounding communities continued to earn national attention in September, with Fodor’s naming the destination among The 10 Best Boardwalks in the U.S., The Knot featuring a North Myrtle Beach property as a top romantic getaway, and AAA highlighting area beaches among the least crowded in South Carolina. High-profile events fueled excitement, with Luke Bryan announced as a 2026 Carolina Country Music Fest headliner and buzz building for Myrtle Beach Jeep Jam 2025.
Experience the Magic of Halloween in Myrtle Beach
Myrtle Beach, S.C. (October 9, 2025) — South Carolina’s Grand Strand becomes especially enchanting throughout October as it transforms into a Halloween haven where frightfully fun celebrations abound. From family-friendly trick-or-treating to spine-chilling haunted adventures, the Myrtle Beach area offers a cauldron of festive activities and events throughout the month, ensuring there’s something for everyone to enjoy.
Myrtle Beach Area Wraps Up Peak Summer Tourism Season, Remains Resilient Amid Headwinds
Myrtle Beach Area Welcomes Visitors After Imelda Stays Offshore
Visit Myrtle Beach is thankful to report that Myrtle Beach and South Carolina’s Grand Strand remain fully open to visitors as Hurricane Imelda moves out to sea. Accommodations, attractions and restaurants are welcoming guests as usual, all major travel routes into the region are open, Myrtle Beach International Airport flights are running on schedule, and the area’s highly anticipated fall events are moving forward as planned.
Cherished Nostalgia Meets New Adventures This Fall in Myrtle Beach
As summer comes to an end, Myrtle Beach is the ultimate place to keep the season alive with a nostalgic autumn escape. Golden sunshine, gentle breezes and 60 miles of shoreline set the stage for a second summer that pairs seaside traditions with modern experiences, making it easy to enjoy the best of the season at The Beach.
Myrtle Beach PR Tourism Highlights for August 2025
Myrtle Beach and nearby communities including Murrells Inlet, Pawleys Island, and Surfside Beach earned national recognition in August in numerous media outlets. Good Morning America highlighted the destination in their 50 states in 50 weeks series, and additional features from Islands and Fodor’s Travel showcased the region’s appeal as both a vibrant coastal destination and a charming place to live. Myrtle Beach hotels, including voco - The Shelby Myrtle Beach, were highlighted in The Points Guy’s Labor Day travel deals, underscoring the affordability of the destination. High-profile events continued to drive buzz, with Post Malone announced as a 2026 headliner for the Carolina Country Music Fest, reinforcing the festival’s national reputation. Coverage further included updates on major hospitality and culinary developments, from Crooked Hammock Brewery’s feature in The Local Palate to the upcoming opening of family-owned Honey Barrel and progress on the $68.5 million Margaritaville hotel. Overall, national coverage positioned Myrtle Beach as a destination with cultural depth, entertainment, culinary momentum, and growing recognition as both a travel hotspot and desirable place to call home.
VisitMyrtleBeach.com Named Best Travel Website of 2025 by the Web Marketing Association
We’re proud to share that VisitMyrtleBeach.com, created in collaboration with Miles Partnership, has been honored with the Best Travel Website award at the 2025 Web Marketing Association WebAwards.















