It’s officially summer and communities across the Grand Strand are kicking off July with an unforgettable display of fireworks, festivals and family-friendly entertainment to celebrate the Independence Day holiday weekend. From charming parades and patriotic runs to dazzling fireworks shows, there’s no shortage of ways to celebrate the U.S.A.

National media coverage in May highlighted Myrtle Beach as a premier destination known for its vibrant events, expanding flight options, appealing dining scene, and accessibility. Coverage also focused on the destination’s beauty, retiree appeal, and summer travel value. Pawleys Island was named South Carolina’s best beach in a USA Today poll, and high-profile events like the Carolina Country Music Fest and the ONEFlight Myrtle Beach Classic garnered national media coverage. National outlets also noted new flight routes from Allegiant Air and Breeze Airways, improving access to the area. These themes appeared across respected consumer and trade publications including Travel + Leisure, Southern Living, Yahoo Lifestyle, Golf.com, Fox News, Reader’s Digest, Pure Wow, and more.

Myrtle Beach is welcoming summer 2025 with a full calendar of events and the laid-back coastal charm that keeps people coming back year after year. This season’s lineup includes live music, cultural festivals and family-friendly celebrations stretching across 60 miles of shoreline. Whether you’ve been visiting for years or are just discovering The Beach for the first time, it’s the place where summer memories are made.

National media coverage in April showcased Myrtle Beach as one of the best beach towns in South Carolina; a destination that is both family-friendly and budget-friendly; a destination that is inclusive, with a number of sensory-friendly experiences and efforts; as well as one with sought-after entertainment, music, and outdoor experiences like golf and camping. These coverage themes were showcased by prominent consumer and trade publications such as Travel + Leisure, the TODAY Show/TODAY.com, Reader's Digest, Islands, Esquire, AFAR, Pure Wow, Golf.com, Convention South, Leisure Travel Group, The Group Travel Leader, and more.