CVB News
Your Primary Resource for Tourism Industry News in the Grand Strand
Holiday season kicks off in Myrtle Beach with special discounts alongside festive events. To usher in the holiday season, more than 30 Myrtle Beach area properties are offering deep discounts for Black Friday and Cyber Monday – including some with discounts of more than 50 percent for winter getaways and spring and summer 2019.
ESPN Events, a division of ESPN, is adding a new bowl game to its roster beginning in 2020 with the creation of the Myrtle Beach Bowl. The game will feature matchups from three conference partners – Conference USA, Mid-American Conference (MAC) and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025.
The first nonstop transatlantic flight from Europe to South Carolina was announced last month. British Airways will have two flights per week from London’s Heathrow Airport to Charleston International Airport from April 4 to October 24 beginning in 2019. This is great news for Myrtle Beach and the Grand Strand because it will be even easier for European visitors to get to the Grand Strand and enjoy the many attractions, including the beaches, golf courses and more.
It was pointed out by researchers on this page last year, though it now seems like an understatement to say, that fall can be a tricky season for lodging businesses along the Grand Strand. During years 2013 and 2014 no named stormed passed near the Carolinas, but during 2015, 2016, 2017 and 2018, the area experienced major disruptions stemming from Hurricanes Joaquin, Matthew, Irma, and Florence respectively. Read more about this latest impact to the Myrtle Beach area.
We’re putting the final touches on the holiday leisure campaign which will be primarily digital advertising and public relations targeted towards regional and out of state markets. Creative features spectacular holiday events, live shows, great shopping, holiday special offers and 60 miles of beaches. New for this year is a special Black Friday/Cyber Monday promotion. CVB partners have been submitting great offers of up to 55% off and we’ll be spreading the word. Here are a few of the creative campaign elements.
When proponents of Interstate 73 talk about our area’s need for interstate access, it’s easy to focus on the obvious economic benefits, but the interstate will also bring much needed diversification to our tourism-based economy, with more year-round jobs for residents. It will also boost our tourism industry by 7.1 percent, which translates into an additional $909.9 million direct tourism spending in the Myrtle Beach area.
The Myrtle Beach community is coming together to help our neighbors impacted by Hurricane Florence with a benefit concert on November 11, 2018 with appearances from many of your favorite country artists. The latest artists announcements include Chase Bryant, Josh Philips, Blue Dogs and a special guest appearance with South Carolina’s own Darius Rucker. Following is the full line up announced to date with more to come.
