Join us for the 2026 South Carolina Governor’s Conference on Tourism & Travel, taking place February 9–10, 2026, at the Myrtle Beach Convention Center.

Considered the largest annual gathering of South Carolina’s tourism industry, the Governor’s Conference features sessions on emerging consumer trends, tourism marketing strategies, and industry insights to support continued growth statewide. Sessions are led by top economists, marketers, social media practitioners, and public relations professionals, with at least one session dedicated to an update on the state of tourism in South Carolina.

Registration is now open.