Diane Charno, EVP of marketing and communications for the Greater Myrtle Beach Collaborative and Visit Myrtle Beach, spoke with WBTW News13 about how Visit Myrtle Beach is using social platforms to promote The Beach.
Star power will once again take center stage at the ONEflight Myrtle Beach Classic, led by Academy Award–winning actor Kurt Russell and tennis legend John McEnroe, who are both confirmed to participate in the Wednesday Pro‑Am during tournament week at the Dunes Golf and Beach Club.
Myrtle Beach was well represented at this year’s Hospitality Day at the South Carolina State House, where industry leaders from across the state gathered to recognize the people and places driving South Carolina’s $31 billion tourism economy.
Myrtle Beach is leading U.S. summer travel demand, topping Tripadvisor’s list of most-searched destinations and ranking No. 1 for Fourth of July travel—signaling a strong season ahead for the Grand Strand.
National media coverage in February reinforced Myrtle Beach’s visibility as a high-demand, experience-driven coastal destination, supported by strong entertainment momentum, expanding access via direct flights, and continued recognition for value and family-friendly appeal.
The Greater Myrtle Beach Collaborative has officially launched as the new enterprise identity established to enhance the efforts of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, along with Partnership Grand Strand, Collaborate2031, Leadership Grand Strand, Grand Strand Young Professionals and additional initiatives. Through “The Collaborative,” these organizations will serve under a single platform dedicated to driving economic prosperity and improving quality of life throughout the greater Myrtle Beach area.
Picking up the winner’s check certainly will be easier than lifting the seascape trophy at this year’s ONEflight Myrtle Beach Classic, which will conclude May 10 at the Dunes Golf and Beach Club.
The winner’s hardware is a 21-pound bronze plate, sculpted for the event by Bryan Rapp, 52, the director of the Master Sculpture Program at Brookgreen Gardens in Murrells Inlet since 2019.
The ONEflight Myrtle Beach Classic will again host a Horry County Schools (HCS) Day from 9:30 to 11 a.m. on April 13, where more than 250 high school students majoring in marketing, culinary services, hospitality and turf management will receive a hands-on, behind-the-scenes look at what’s involved in running a PGA TOUR event. The professional golf event will be contested May 7-10 at the Dunes Golf and Beach Club.
With April marking National Autism Acceptance Month, communities across the Grand Strand are honoring the region’s long-standing commitment to inclusivity and accessibility through a series of special occasions.
Visit Myrtle Beach partnered with Hasbro to bring the spirit of the beach directly into everyday shopping experiences through a dual-brand promotion featuring Play-Doh and Hasbro Games. Designed to inspire families and spark travel consideration, the campaign blended creativity, play, and vacation dreaming—meeting consumers where they already are and inviting them to imagine their next getaway.
AMP Reach Summer options are available for 2026. The MMGY Global, flight-based advertising program, and the Sojern Co-Op program are designed to reach Myrtle Beach Travelers during seasonal travel windows.
National media coverage in February reinforced Myrtle Beach’s visibility as a high-demand, experience-driven coastal destination, supported by strong entertainment momentum, expanding access via direct flights, and continued recognition for value and family-friendly appeal. Major national outlets highlighted the destination’s inclusion in headline-making entertainment news, including Post Malone and Jelly Roll extending their stadium tour into 2026 with a stop at the Carolina Country Music Festival.
Partnership Grand Strand (PGS), the nonprofit foundation of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, announces the launch of Collaborate2031, a comprehensive community strategy initiative designed to strengthen economic vitality, community pride and quality of life across Horry County and the Myrtle Beach region.
As part of the effort, members of the community will have multiple opportunities to provide input, including participation in listening sessions and an online survey available at Collaborate2031.com.
With travelers increasingly prioritizing value when planning vacations, Visit Myrtle Beach is launching a new destination-wide promotion designed to help visitors get more from their getaway. Through the new “Make More Myrtle Moments” campaign, participating accommodations across South Carolina’s Grand Strand are offering complimentary lodging nights on qualifying stays, making it easier for travelers to extend their time at The Beach while keeping their trip budget-friendly.
Beach renourishment in Myrtle Beach is scheduled to begin next week, with work expanding to include the Arcadian Shores area just north of the city. The project remains on track for completion by Memorial Day, and the beach will stay open throughout construction with only small sections temporarily closed.
Syracuse University Esports is thrilled to announce its continued partnership with Visit Myrtle Beach as they bring the multi-award-winning Boost on the Beach event back to Myrtle Beach, South Carolina, for the fourth consecutive year. Hosted at The Hangout on March 14-15, 2026, this year’s event will feature 12 teams from across the country competing in an electrifying Rocket League tournament, showcasing top collegiate talent on a national stage.
Adult volunteers who work at least 24 hours at the 2026 ONEflight Myrtle Beach Classic, scheduled from May 7-10 at the Dunes Golf and Beach Club, will be able to take advantage of deep discounts at 22 golf courses on July 27 (Monday). Volunteer registration will remain open at MyrtleBeachClassic.com until all positions are filled.
National media coverage positioned Myrtle Beach as a high-value, family-friendly coastal destination known for affordability, scenic beauty, and strong food, golf, and entertainment offerings. Outlets including Condé Nast Traveler, Travel and Tour World, and The Local Palate highlighted the region’s budget-friendly appeal and multigenerational lifestyle, while culinary recognition, premier golf rankings, and major entertainment coverage further reinforced Myrtle Beach’s national profile.
The Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach have announced the volunteer community members who will serve on their 2026 Board of Directors and Advisory Boards. These individuals provide governance over the organizations, guiding strategic initiatives that support regional economic prosperity to enhance quality of life across the Grand Strand.
The ONEflight Myrtle Beach Classic announced that Myrtle Beach’s PGA TOUR event has won this year’s South Carolina Governor’s Cup Award, a prestigious honor given to an attraction, destination or development that demonstrates extraordinary success in tourism in the Palmetto State.
Tickets for the PGA TOUR’s upcoming ONEflight Myrtle Beach Classic will be available for purchase at 9 a.m. ET on Monday, Feb. 9. Tickets can be purchased by visiting myrtlebeachclassic.com.
Two great AMP Reach options are available for 2026. The MMGY Global, flight-based advertising program, and the Sojern Co-Op program are designed to reach Myrtle Beach Travelers during seasonal travel windows.
Myrtle Beach is stepping into the new year with a wave of new developments, exciting events and destination-defining milestones, along with all the classic experiences that keep visitors coming back year after year. Spanning 60 miles of iconic coastline and 14 distinct coastal communities, the Grand Strand boasts an array of new attractions, dining and lodging experiences, offering more ways than ever for visitors of all ages to celebrate, explore and make lasting memories