Visit Myrtle Beach shared its October 2026 Marketing Update, highlighting key tourism trends, market insights, and priorities for 2027.

Throughout September, national outlets kept Myrtle Beach and the Grand Strand in the spotlight, with coverage spanning fall travel, culinary, new developments, entertainment, and more, reinforcing Myrtle Beach’s reputation as a vibrant coastal destination. 

National media coverage in August showcased Myrtle Beach as a top-ranked, affordable, and rapidly growing coastal destination, with standout placements spanning travel accolades, tourism investment, and cultural and family-friendly appeal.

Visit Myrtle Beach recently took the Myrtle Beach area’s family vacation story nationwide through a satellite media tour celebrating Family Fun Month.

In July, lifestyle and parenting expert Dawn Yanek participated in a morning of back-to-back television, radio and podcast interviews from A-1 Broadcast’s New York studio. Yanek is a Reader’s Digest senior editor, mother of two and founder of MomSanity.com.

Visit Myrtle Beach has partnered with Kroger on its Proud Partner of High School Football program, bringing the destination into grocery stores and stadiums across the country throughout the fall season.

National media coverage reinforced Myrtle Beach’s reputation as a premier coastal destination, highlighting its affordability, family-friendly experiences, dining, golf, outdoor recreation and continued appeal as a summer getaway.

Positive national coverage reinforced Myrtle Beach’s reputation as an affordable, family-friendly coastal destination, with recognition for its beaches, golf, entertainment, outdoor experiences and summer travel value.

Beach renourishment efforts continue along the Grand Strand as crews progress through Myrtle Beach and prepare to move farther south in the coming weeks.

During the Dawson family’s home renovation by Military Makeover with Montel, Visit Myrtle Beach surprised U.S. Army veteran Matthew Dawson and his family with a Myrtle Beach getaway.

August is Family Fun Month, and in Myrtle Beach, it’s the perfect time for making memories together and enjoying time-honored traditions that define a classic American beach vacation.

Visit Myrtle Beach partnered with Crocs on Crocs to Coast, a sweepstakes promotion designed to bring the beachy spirit of Myrtle Beach into the Crocs brand experience.

Visit Myrtle Beach partnered with iHeartMedia this spring on the Make Your Myrtle Moment Sweepstakes, giving listeners ta chance to win the ultimate Myrtle Beach getaway.

National media coverage in May reinforced Myrtle Beach’s position as an affordable, experience-rich coastal destination, with strong visibility across travel, culinary, golf and entertainment media.

Visit Myrtle Beach brought its 2026 Myrtle Moments campaign to life at CCMF through a GlamBot activation, giving festivalgoers a fun, shareable way to capture their own Myrtle Moment.