Visit Myrtle Beach partnered with Crocs on Crocs to Coast, a sweepstakes promotion designed to bring the beachy spirit of Myrtle Beach into the Crocs brand experience.

Visit Myrtle Beach partnered with iHeartMedia this spring on the Make Your Myrtle Moment Sweepstakes, giving listeners ta chance to win the ultimate Myrtle Beach getaway.

National media coverage in May reinforced Myrtle Beach’s position as an affordable, experience-rich coastal destination, with strong visibility across travel, culinary, golf and entertainment media.

Visit Myrtle Beach brought its 2026 Myrtle Moments campaign to life at CCMF through a GlamBot activation, giving festivalgoers a fun, shareable way to capture their own Myrtle Moment.

New Collaborate2031 research highlights the Myrtle Beach region as a desirable place to live, work and visit.

Myrtle Beach was recently ranked No. 8 among Travel + Leisure's 10 Most Affordable Places to Travel in the U.S. this August.

More than 2,300 fans from around the globe traveled to Myrtle Beach for the sold-out 2026 SBD World’s Strongest Man competition April 23–26.

Myrtle Beach recently received valuable national exposure through a feature on The Kelly Clarkson Show, highlighting the destination's family-friendly attractions, coastal experiences, and affordability to audiences across the country.

The Myrtle Beach region continues to earn national recognition from respected travel publications and rankings, generating valuable exposure that helps strengthen the Grand Strand's position as a leading travel destination.

Visit Myrtle Beach recently recognized several Grand Strand residents and nearby supporters as Destination Tourism Champions for their efforts as advocates and work to amplify meetings, conferences and events within the Myrtle Beach area.

Myrtle Beach International Airport (MYR) continues to expand its reach, creating new opportunities for visitation, economic growth, and destination accessibility across the Grand Strand.

College football bowl season returns to the Grand Strand when the seventh annual Myrtle Beach Bowl kicks off on Monday, Dec. 21 at 11 a.m. ET on ESPN from Brooks Stadium on the campus of Coastal Carolina University.

Visit Myrtle Beach  recently partnered with People Inc. for the second consecutive year to host an exclusive culinary event for national media, this time at the People Inc. Test Kitchen in New York City.

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In 2026, Visit Myrtle Beach is celebrating a landmark moment in the destination’s history: the 40th anniversary of The Carolina Opry, the live theater that sparked Myrtle Beach’s evolution into one of the most dynamic entertainment destinations in the country.

This summer, Myrtle Beach is proving that a memorable getaway can still deliver exceptional value. Ranked the No. 1 most-searched U.S. summer destination in Tripadvisor’s 2026 Summer Travel Index and a top pick for Fourth of July travel

National media coverage throughout April reinforced Myrtle Beach’s position as one of the country’s most accessible and experience-rich coastal destinations, with strong momentum across travel, culinary, golf, and family tourism narratives.

This May 6-10, the PGA Tour returned to Myrtle Beach for the third year with the ONEflight Myrtle Beach Classic. Held at the Dunes Golf and Beach Club and co-titled sponsored by Visit Myrtle Beach and the charter jet company ONEflight International, the tournament once again reinforced Myrtle Beach’s reputation as the “Golf Capital of the World.”

The ONEflight Myrtle Beach Classic will return to the PGA TOUR schedule on May 13–16, 2027, with the Dunes Golf and Beach Club serving as host for a fourth consecutive year. The 2027 tournament dates mark a one-week shift later on the calendar compared to the event’s first three editions, which were held during the first full week of May. 

Diane Charno, EVP of marketing and communications for the Greater Myrtle Beach Collaborative and Visit Myrtle Beach, spoke with WBTW News13 about how Visit Myrtle Beach is using social platforms to promote The Beach.

Star power will once again take center stage at the ONEflight Myrtle Beach Classic, led by Academy Award–winning actor Kurt Russell and tennis legend John McEnroe, who are both confirmed to participate in the Wednesday Pro‑Am during tournament week at the Dunes Golf and Beach Club.