CAMPAIGN STORY
Visit Myrtle Beach Launches “Myrtle Moments” Campaign Ahead of 2026 Tourism Season
Visit Myrtle Beach, the official destination marketing organization for the Grand Strand, launched its new “Myrtle Moments” campaign ahead of the 2026 tourism season — an evolution of its brand platform designed to inspire travel through real, emotional, and highly personal experiences at The Beach.
Developed in partnership with award-winning agency of record MMGY Global, the campaign builds on Visit Myrtle Beach’s core brand message, “You Belong at The Beach,” while introducing a more intentional, experience-driven approach to storytelling.
Myrtle Moments shifts the focus from simply showcasing the destination to capturing the specific moments that make people feel connected to it. This evolution is rooted in changing traveler behavior. Today’s visitors are increasingly seeking meaningful, memory-driven experiences over traditional checklist travel, prioritizing destinations that feel personal, familiar, and emotionally rewarding.
At the same time, audiences expect more relevant, tailored communication. Messaging that reflects who they are, why they’re traveling, and what kind of experience they’re looking for in that moment.
A Moment-Based Brand Message
At its core, Myrtle Moments is built on a simple idea:
There’s a moment when a place becomes “Your place.”
These moments aren’t always the ones you plan. They happen in between—the laugh that lasts longer than expected, the quiet second when everything slows down, the instant you realize you don’t want to be anywhere else.
That’s the shift behind the campaign. Instead of focusing on what there is to do, Myrtle Moments focuses on how it feels to be here—and the specific, personal experiences that create lasting connection.
The campaign builds on “You Belong at The Beach” by zeroing in on the exact moment that feeling becomes real. And because those moments look different for everyone, the storytelling reflects the full range of experiences across the Grand Strand—from family traditions and spontaneous nights out to nostalgic returns and new discoveries.
This idea comes to life through a full ecosystem of video content designed for distribution across broadcast, digital, and streaming platforms. The campaign is anchored by a brand anthem spot that establishes the emotional tone, supported by motion graphics executions in 30-second and 15-second formats, and a series of cinematic “hyperfocus” spots that isolate and elevate individual moments.
Each piece is built to capture a single, relatable experience and bring it into focus. Using techniques like slow motion, sound design, and pacing to heighten the emotional payoff. Platform-specific cutdowns extend the campaign across YouTube, social, and streaming environments, ensuring that these moments are experienced consistently across every touchpoint.
Together, this approach creates a cohesive, full-funnel storytelling system that gives visitors a true feel for what a trip to Myrtle Beach is like.
Visual Styles Bring Moments Into Focus
To support the campaign, Visit Myrtle Beach introduced a refreshed visual identity for 2026 that is designed to feel more immersive, expressive, and emotionally driven.
The refreshed style leans into bold coastal colors, layered textures, and playful patterns that reflect the vibrancy of the destination.
Photography and video emphasize candid, human moments, often using dynamic layering and composition techniques to bring the viewer directly into the scene.
The result is a visual system that reflects current trends by blending visual elements seamlessly and feeling closer to how people naturally experience and share moments today. It also stands out, capturing attention and reinforcing the destination's distinct energy.
Market-Wide Hotel Offer Invites Visitors to Get More
As travelers increasingly try to stretch their dollar—seeking destinations that deliver both affordability and high-quality experiences—the “Make More Myrtle Moments Mega Deal” was created to meet that expectation head-on.
Visit Myrtle Beach partnered with hotels and resorts across the destination to introduce a market-wide offer designed not just to extend stays, but to respond to a growing nationwide demand for greater value in travel.
The offer gives visitors more time at The Beach:
Buy 3 Nights, Get 1 Free
Buy 5 Nights, Get 2 Free
Myrtle Moments Direct Mail Piece fashioned to look like a postcard.
Available at 45 participating properties, the initiative reinforces Myrtle Beach’s position as a destination where value and experience go hand in hand—making it easier for visitors to stay longer, explore more, and create deeper, more meaningful moments.
The campaign was supported by a direct mail initiative reaching more than 100,000 households, alongside digital and on-site promotion.
More Personalized Paid Media Storytelling
"Myrtle Moments" is supported by a robust, multi-channel paid media strategy built around more personalized and relevant messaging.
For this campaign, Visit Myrtle Beach and MMGY Global have developed a more granular, audience-first communications strategy, delivering messaging that adapts to seasonality, travel intent, demographics, and stage in the travel journey.
This approach allows the destination to tell a more complete story over time—positioning Myrtle Beach as “Beach-plus”: 60 miles of coastline with something deeper layered into every experience.
This includes:
Dynamic digital banners tailored to audience segments
Moment-focused Native Ad Placements
Interactive rich media units
New AI-driven ad experiences designed to deliver personalized information and answers
Additionally, VMB has utilized editorial partners with People Inc., Southern Living, and Midwest Living, Garden & Gun and Okra to showcase moments featuring CVB partners. The "Myrtle Moments" campaign is also featured on the cover of the all-new South Carolina Travel Magazine, published by Charleston-based Post & Courier in May 2026.
Together, these efforts create a connected media ecosystem that meets travelers where they are while speaking directly to what they’re looking for.
Making Moments in Real Life: Activations & Extensions
In addition to a variety of digital and print platforms, the campaign will extend beyond media into real-world experiences and social engagement throughout the year. This includes:
“Make Your Myrtle Moment” Activation
Myrtle Moments will come to life at the ONEflight Myrtle Beach Classic and Carolina Country Music Festival, featuring GlamBot, a cinematic social video experience used at the Oscars, Coachella, and the Met Gala, and tons of other high-profile national events. This will give fans the opportunity to capture high-impact, slow-motion “moment” content designed for social sharing and amplification to millions of potential visitors across social networks.
“Myrtle Moments” Photo Contest
A summer-long “Myrtle Moments” photo contest powered by SnapSea, a destination marketing-focused digital asset platform, invites visitors to submit their favorite moments from past and current trips. This initiative not only drives engagement but also fuels a continuous stream of authentic, user-generated content across campaign channels.
Myrtle Moments Made Social Series
A social storytelling series, “Myrtle Moments Made,” highlighting some of the most unique and unexpected experiences across the Grand Strand through moment-focused video content—from Sunrise Flights on the SkyWheel to SeaKart rides in Murrells Inlet to high-energy table-top dance parties at The Hangout.
"Myrtle Moments" Podcast Series
As part of the campaign’s long-term storytelling strategy, Visit Myrtle Beach is producing a new original content series: “Myrtle Moments: Faces & Places of The Beach.”
On the heels of Visit Myrtle Beach's award-winning podcast series "Charlie's Place" in 2025, this new documentary-style podcast and video series will feature six episodes in its first season, combining on-location storytelling, in-studio interviews, and narrative-driven content highlighting the stories behind Myrtle Beach’s top places.
A first of it's kind for Visit Myrtle Beach, the series is designed as a true multi-platform content engine, generating:
Full-length podcast and vodcast episodes
Video vignettes featuring CVB partners and experiences
Short-form social reels and content
Long-form storytelling assets for web and distribution
Each episode explores a different aspect of Myrtle Beach, from family fun and golf to live entertainment and the growing culinary scene, with the goal of helping deepen the emotional connection between visitors and the destination.
The Myrtle Moments campaign will run throughout 2026 with additional moments and extensions planned into the 2027 season. Explore the campaign and start planning your own Myrtle Moment today VisitMyrtleBeach.com/Moments
For more information, press kit or media assets, contact us at media@visitmyrtlebeach.com.