The Myrtle Beach Area Chamber and Convention & Visitors Bureau’s Summer campaign highlights Myrtle Beach as a premier destination. From our sun-soaked beaches to our captivating attractions
Our Marketing initiatives this year emphasize our core message: you belong at the beach. We aim to capture the essence of this beloved destination, showcasing its diverse attractions, family-friendly activities, and unique events.
The Summer 2024 campaign media mix
Integrated packages
Programmatic Display
CTV & Linear
Paid Social
Paid Search
Travel Endemic
Paid Search
Programmatic Display
The Campaign was also supported with additional marketing efforts that included public relations, email, and promotion via owned media channels.
Audiences
The audiences were determined by insight gained from our Terminal Data analysis. Our focus groups are tourist from all over the world looking to book a vacation, tourists who are actively planning their trip, and the tourists who are already here and are looking for insights on what we are offering.
MARKETS
Charlotte
Greensboro
Winston Salem
Raleigh
Greenville
Spartanburg
Asheville
New York
Columbia
Charleston
Washington DC
Philadelphia
Ohio
Hot Deals This Summer
Following a successful Spring strategy, we’re adding to the summer brand campaign with Hot Deals Promotion to drive bookings.
Expanded Linear & Connected TV Buys
More Retail Strategies to drive bookings
Targeting Audiences Ready to Travel Now
Retargeting Travel Shoppers
Increasing Spend in Regional Drive Markets to Capture Last Minute Travelers
Integrated packages & content
Partners: Southern Living, Food & Wine, Travel + Leisure, Town + Country, The Local Palette, Grit, Conde Nast Traveler, New York Times
Placement Types: Spreadvertorials, custom content, social
Programmatic Display
Partners: Travel Desk, Sojern, Epsilon
Placement Types:
Travel Desk: Display
Sojern: Video, Native, Dynamic, Display, High impact
Epsilon: Cross Device Display, Myrtle Beach Audience Profiles
CTV & Linear
Partners: Peacock, TravelDesk, Appersand, Hulu, MiQ, LG, VDX, Cognitiv AI
Placement Types: 30, :15 spots
Paid Social
Strategic Details: Prospecting, Retargeting, & Boosted Posts
Partners: Meta, YouTube, Pinterest, Reddit
Placement Types: Video, Story, Reel, Single Image
Click on images below to see image.
Paid Search
Partners: Google, Microsoft Advertisements
Travel Endemic
Partners: Trip Advisor, Travel Zoo, Expedia
Public Relations Highlights
High Praise for Myrtle Beach
#1 Trending Destination for Memorial Day, Booking.com
#6 Most Searched Destination for Memorial Day on Airbnb
Myrtle Beach top U.S. beach destination for Summer, 2nd overall U.S. destination, TripAdvisor
#5 2024 Most Searched Summer Destinations, Hilton
7 of 10 Best Beaches in 10Best USA Today's "Best Beaches in SC" are in the Grand Strand
Best Travel Locations for Families with Neurodivergent Children, 365Atlanta Traveler
35 Must-Visit Destinations for 4th of July Weekend, Readers Digest
Best Boating Vacations on East Coast, 10Best USA Today
Top 5 U.S Beach Destinations for Digital Nomads, Travel Off Path
Mini Golf Trail
The Visit Myrtle Beach Mini Golf Trail, launched in May, is the world’s only mini golf trail, featuring over 30 stops along the Grand Strand. It includes a digital passport. The mini golf trail has seen great coverage thus far with nearly 400 stories, including international coverage.
Chef Swap
Season 3 launches on August 17th on the Cooking Channel. New to this season is an additional expanded hour long. Season 1 & Season 2 is also currently available to stream on YouTube, GoUSA TV and Binge.
How partners Can Get Involved
To become a CVB AMP partner or submit special packages and offers for summer contact the CVB Partner Contacts.
Everyone is encouraged to submit their events online via the VisitMyrtleBeach.com Event Submission Form.