Marketing Campaigns
Visit Myrtle Beach aims to promote the Myrtle Beach area as a top year-round destination, known for its 60 miles of beach and extra attractions, targeting travelers who spend more, book early, stay longer, and visit again during off-peak times. Our purpose is to position Myrtle Beach as a modern, precision driven destination that delivers measurable value to partners, the communities and visitors – even in a challenging travel economy.
Every Dollar Accountable.
Every Story Connected.
Every Visitor Inspired.
The 2026 campaigns are built to work smarter-connecting brand storytelling, data, and performance to inspire travel, drive demand, and deliver real results for Myrtle Beach year-round.
IN 2026, Visit Myrtle Beach is evolving from a traditional marketing engine into a precision-built, insight-led ecosystem. With shifting traveler behavior, shorter booking windows, and increased economic pressure, our campaigns are designed to be accountable, connected, and intentionally executed thus ensuring Myrtle Beach remains competitive, compelling, and top-of-mind across every season.
The following outlines key campaigns and recent marketing updates, with the latest presentations from the CVB team available on the Presentations Page.
Our 2026 strategic priorities are centered on driving measurable visitation, supporting local partners, and strengthening Myrtle Beach’s brand year-round through smarter demand activation, performance-driven marketing, and deeper collaboration across the community.
The 2026 messaging priorities focus on reclaiming and elevating Myrtle Beach’s narrative by highlighting family connections, exceptional value, and year-round experiences – reinforcing that everyone body belongs in Myrtle Beach in every season.
Visit Myrtle Beach 2026 Campaign Framework – Media Approach
A Connected, Full-Funnel Campaign System
Instead of one-off campaigns, 2026 focuses on always-on storytelling supported by high-impact moments, ensuring Myrtle Beach stays visible, relevant, and easy to choose.
Inspire
National linear & connected TV
Audio, social, and high-impact digital video
Brand storytelling that reclaims and elevates Myrtle Beach’s narrative
Engage
Paid search, social, and programmatic media
Experience-based messaging (family, culinary, music, golf, outdoors)
Content that sparks saves, shares, and trip planning
Convert
Performance media and OTA partnerships
Campaign landing pages and itinerary tools
Retargeting powered by first-party data and real visitor signals
These campaigns are also support by additional ones aimed at international audiences and groups.
MEDIA MARKETS
Discover the important media markets and learn about the various criteria and processes used to select them carefully. These markets play a crucial role in shaping the landscape of communication and advertising strategies today.
The CVB's approach to targeting audiences will focus on Terminal addressable audiences to maximize reach and engagement across multiple media channels.
Key Target Audiences
Expert Explorers: These individuals are characterized by their desire for knowledge and adventure. They seek in-depth information about destinations and experiences, which allows them to make informed travel decisions.
Savvy Socials: This group is highly engaged with social media and values authentic experiences shared by peers. They look for recommendations and insights from their social networks and influencers they trust.
Practical Parents: Families traveling with children often prioritize value, safety, and convenience. They are looking for destinations that offer family-friendly activities and accommodations that cater to their needs.
Trusted Traditionalists: This audience includes individuals who tend to lean towards tried-and-true destinations and experiences. They appreciate reliability and familiarity when planning their travels.
By tailoring marketing efforts to these specific audiences, the CVB aims to create targeted campaigns that resonate with potential visitors, ultimately driving interest and increasing travel to the Myrtle Beach area.
2026 Destination Marketing Allocations
The 2026 Destination Marketing Investments by the Myrtle Beach Area CVB are strategically designed with majority of investments in demand-generating media and partnerships, with remainder fueling long-term brand and content growth.
Sports marketing will continue to be an important focus, capitalizing on the area's reputation as a premier destination for various sporting events. This investment aims to draw sports enthusiasts and their families to experience Myrtle Beach.
Lastly, public relations and promotions will be integral components of the marketing strategy, ensuring a positive image and fostering connections with key influencers and media outlets. These efforts will help highlight the destination's strengths and attract a broader audience.
This comprehensive approach to destination marketing will position the Myrtle Beach area for continued growth and success in 2026 and beyond.
