Amp Reach for Spring 2026
For more information about AMP Reach, contact
Wes Bilyeu, Partnership Specialist at (843) 916-7297 or by email.
Option One - MMGY Global
AMP Reach is a flight-based advertising program that allows lodging and attraction partners to build a customized campaign during key seasonal travel windows. Each flight includes VMB-supported audience targeting, negotiated premium inventory, and creative development using approved branded templates—so partners can efficiently reach active trip planners and drive them directly to partner landing pages.
MMGY Global Spring Timeline
2/3 - Order Form final deadline
2/4 - MMGY sends Creative Submission Form to participating partners
2/11 - Creative Submission Form final deadline*
*upon creative submission form receipt, MMGY will start on creative development:
2/17 - 5 business days after registration for MMGY to provide initial proof
2/19 - 3 business days from initial proof receipt for partner to review and provide feedback
2/20 - 2 business days for MMGY to complete any revisions requested by partners and provide final proof
2/23 - 2 business days for partner to give final approval of final proof
Week of 2/16 - Tagging demonstration deck and recording will go out to partners
2/23 - All participating partner creative is to be complete and approved; all tags to be implemented and tested
Week of 2/23 - MMGY to traffic all creative to perspective vendors
3/2- Campaign launch (March – May Flight)
Reporting - Will be sent 30 days after last flight ends. Reporting will include all placements in your order.
Option Two - Sojern
Reach travelers when they’re ready to book. Through the Visit Myrtle Beach Sojern Co-Op Program, partners can run a custom digital campaign targeting travel intenders and confirmed Myrtle Beach travelers across channels like display, native, and video. With matching support from VMB and Sojern, partners receive three times the media value on their investment and can monitor results anytime through Sojern’s reporting portal.
For more information about AMP Reach, contact
Wes Bilyeu, Partnership Specialist at (843) 916-7297 or by email.