CVB Insider

“Greater Myrtle Beach Collaborative” Unveiled as Enterprise Identity for Myrtle Beach Area Chamber, Visit Myrtle Beach and Affiliated Organizations

“Greater Myrtle Beach Collaborative” Unveiled as Enterprise Identity for Myrtle Beach Area Chamber, Visit Myrtle Beach and Affiliated Organizations

The Greater Myrtle Beach Collaborative has officially launched as the new enterprise identity established to enhance the efforts of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, along with Partnership Grand Strand, Collaborate2031, Leadership Grand Strand, Grand Strand Young Professionals and additional initiatives. Through “The Collaborative,” these organizations will serve under a single platform dedicated to driving economic prosperity and improving quality of life throughout the greater Myrtle Beach area.

A Winner's Trophy And A Work of Art

A Winner's Trophy And A Work of Art

Picking up the winner’s check certainly will be easier than lifting the seascape trophy at this year’s ONEflight Myrtle Beach Classic, which will conclude May 10 at the Dunes Golf and Beach Club.

The winner’s hardware is a 21-pound bronze plate, sculpted for the event by Bryan Rapp, 52, the director of the Master Sculpture Program at Brookgreen Gardens in Murrells Inlet since 2019.

Horry County Students to Again Receive Hand-On Experience at ONEflight Myrtle Beach Classic

Horry County Students to Again Receive Hand-On Experience at ONEflight Myrtle Beach Classic

The ONEflight Myrtle Beach Classic will again host a Horry County Schools (HCS) Day from 9:30 to 11 a.m. on April 13, where more than 250 high school students majoring in marketing, culinary services, hospitality and turf management will receive a hands-on, behind-the-scenes look at what’s involved in running a PGA TOUR event. The professional golf event will be contested May 7-10 at the Dunes Golf and Beach Club.

Bringing Beach Mode to the Aisle: Visit Myrtle Beach x Hasbro Partnership

Bringing Beach Mode to the Aisle: Visit Myrtle Beach x Hasbro Partnership

Visit Myrtle Beach partnered with Hasbro to bring the spirit of the beach directly into everyday shopping experiences through a dual-brand promotion featuring Play-Doh and Hasbro Games. Designed to inspire families and spark travel consideration, the campaign blended creativity, play, and vacation dreaming—meeting consumers where they already are and inviting them to imagine their next getaway.

Myrtle Beach PR Tourism Highlights for February 2026

Myrtle Beach PR Tourism Highlights for February 2026

National media coverage in February reinforced Myrtle Beach’s visibility as a high-demand, experience-driven coastal destination, supported by strong entertainment momentum, expanding access via direct flights, and continued recognition for value and family-friendly appeal. Major national outlets highlighted the destination’s inclusion in headline-making entertainment news, including Post Malone and Jelly Roll extending their stadium tour into 2026 with a stop at the Carolina Country Music Festival.

"Collaborate2031" Countywide Strategy Initiative to Build a Shared Roadmap for the Myrtle Beach Region’s Future

"Collaborate2031" Countywide Strategy Initiative to Build a  Shared Roadmap for the Myrtle Beach Region’s Future

Partnership Grand Strand (PGS), the nonprofit foundation of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, announces the launch of Collaborate2031, a comprehensive community strategy initiative designed to strengthen economic vitality, community pride and quality of life across Horry County and the Myrtle Beach region.

As part of the effort, members of the community will have multiple opportunities to provide input, including participation in listening sessions and an online survey available at Collaborate2031.com.

Visit Myrtle Beach Launches “Make More Myrtle Moments” to Help Travelers Stretch Vacation Dollars This Spring and Summer

Visit Myrtle Beach Launches “Make More Myrtle Moments” to Help Travelers Stretch Vacation Dollars This Spring and Summer

With travelers increasingly prioritizing value when planning vacations, Visit Myrtle Beach is launching a new destination-wide promotion designed to help visitors get more from their getaway. Through the new “Make More Myrtle Moments” campaign, participating accommodations across South Carolina’s Grand Strand are offering complimentary lodging nights on qualifying stays, making it easier for travelers to extend their time at The Beach while keeping their trip budget-friendly.

Award-Winning Esports Event Returns to Myrtle Beach

Award-Winning Esports Event Returns to Myrtle Beach

Syracuse University Esports is thrilled to announce its continued partnership with Visit Myrtle Beach as they bring the multi-award-winning Boost on the Beach event back to Myrtle Beach, South Carolina, for the fourth consecutive year. Hosted at The Hangout on March 14-15, 2026, this year’s event will feature 12 teams from across the country competing in an electrifying Rocket League tournament, showcasing top collegiate talent on a national stage.

Volunteers at ONEflight Myrtle Beach Classic Can Enjoy Deep Discounts for Golf at 22 Courses on July 27, 2026

Volunteers at ONEflight Myrtle Beach Classic Can Enjoy Deep Discounts for Golf at 22 Courses on July 27, 2026

Adult volunteers who work at least 24 hours at the 2026 ONEflight Myrtle Beach Classic, scheduled from May 7-10 at the Dunes Golf and Beach Club, will be able to take advantage of deep discounts at 22 golf courses on July 27 (Monday). Volunteer registration will remain open at MyrtleBeachClassic.com until all positions are filled.

Myrtle Beach PR Tourism Highlights for January 2026

Myrtle Beach PR Tourism Highlights for January 2026

National media coverage positioned Myrtle Beach as a high-value, family-friendly coastal destination known for affordability, scenic beauty, and strong food, golf, and entertainment offerings. Outlets including Condé Nast Traveler, Travel and Tour World, and The Local Palate highlighted the region’s budget-friendly appeal and multigenerational lifestyle, while culinary recognition, premier golf rankings, and major entertainment coverage further reinforced Myrtle Beach’s national profile.

Myrtle Beach Area Chamber and Visit Myrtle Beach Commend Volunteer Members of 2026 Board of Directors and Advisory Boards

Myrtle Beach Area Chamber and Visit Myrtle Beach Commend Volunteer Members of 2026 Board of Directors and Advisory Boards

The Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach have announced the volunteer community members who will serve on their 2026 Board of Directors and Advisory Boards. These individuals provide governance over the organizations, guiding strategic initiatives that support regional economic prosperity to enhance quality of life across the Grand Strand.

ONEflight Myrtle Beach Classic Wins South Carolina Governor’s Cup Award for Best-in-Class Event

ONEflight Myrtle Beach Classic Wins South Carolina Governor’s Cup Award for Best-in-Class Event

The ONEflight Myrtle Beach Classic announced that Myrtle Beach’s PGA TOUR event has won this year’s South Carolina Governor’s Cup Award, a prestigious honor given to an attraction, destination or development that demonstrates extraordinary success in tourism in the Palmetto State.

New Volunteer Registration Opens Feb. 5 for the 2026 ONEflight Myrtle Beach Classic, Set for May 6-10

New Volunteer Registration Opens Feb. 5 for the 2026 ONEflight Myrtle Beach Classic, Set for May 6-10

Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English and Spanish), WhatsApp (in English and Spanish),  WeChatWeiboToutiaoDouyin and LINE.

More to Love, More to Do: Myrtle Beach in 2026

More to Love, More to Do: Myrtle Beach in 2026

Myrtle Beach is stepping into the new year with a wave of new developments, exciting events and destination-defining milestones, along with all the classic experiences that keep visitors coming back year after year. Spanning 60 miles of iconic coastline and 14 distinct coastal communities, the Grand Strand boasts an array of new attractions, dining and lodging experiences, offering more ways than ever for visitors of all ages to celebrate, explore and make lasting memories