National coverage continued to position Myrtle Beach and the Grand Strand as a welcoming, year-round destination with broad appeal, anchored by strong culinary recognition, coastal charm, seasonal experiences and increasing air service. Major outlets including Islands.com, Fodor’s, Travel + Leisure, AARP, and Travel and Tour World highlighted the region’s standout seafood and Southern dining, friendly communities, and growing reputation as an affordable U.S. destination. Holiday and winter travel coverage was especially prominent, with Brookgreen Gardens’ Nights of a Thousand Candles earning repeated national praise and Myrtle Beach named a top winter and last-minute holiday getaway. Additional lifestyle and entertainment coverage reinforced the area’s family-friendly, multigenerational appeal, small-town character in places like Pawleys Island and Murrells Inlet, and cultural vibrancy through festivals, arts, and major 2026 concert announcements, while human-interest stories further underscored the region’s strong sense of community and place.

National and regional coverage continued to spotlight Myrtle Beach and surrounding communities as highly desirable destinations for travel, retirement, and relocation, with Travel + Leisure naming South Carolina the most popular state to move to in 2025 and identifying Myrtle Beach as the top city, praised for its beaches, wildlife, and golf. The region received significant attention for its affordability, appearing in multiple national roundups focused on budget-friendly winter travel, holiday deals, safe and welcoming towns, and hidden gem getaways. Brookgreen Gardens emerged as a major cultural and seasonal highlight, with features in Garden & Gun and Country Living, including national recognition of its Nights of a Thousand Candles event, while Huntington Beach State Park earned distinction as South Carolina’s top birding destination. Culinary and local businesses were also prominently featured, from seafood buffets and local bars to cozy cocktail spots and iconic Southern flavors. Coverage further emphasized enhanced travel accessibility, with Allegiant and Breeze Airways announcing new nonstop routes to Myrtle Beach in 2026, reinforcing the destination’s growing national connectivity and broad appeal.

Visit Myrtle Beach is gearing up to celebrate a major national milestone as America celebrates 250 years, offering a moment to recognize the journey that brought the country to where it is today and the possibilities ahead. Along South Carolina’s Grand Strand, events, attractions and festivities spotlight the region’s enduring spirit, creativity and resilience that have helped shape the nation since 1776.

National and regional media coverage in October continued to elevate Myrtle Beach and the surrounding Grand Strand as a dynamic, story-rich destination. National accolades highlighted the region’s diverse appeal and family friendliness with stories in The Independent, Fodor’s Travel, Forbes, and more.

Dozens of new dining concepts in the Myrtle Beach area have opened their doors over the last several years, bringing an invigorating restaurant renaissance to South Carolina’s glimmering Grand Strand. From independent eateries to brand-name concepts, these exciting new eateries add to the unique mix of more than 2,000 restaurants to choose from, providing an infusion of local jobs and energy across the coastal Carolina communities.

The holiday season in Myrtle Beach is magical with festive lights, live entertainment and fireworks to ring in the New Year. The fifth annual Winter Wonderland at The Beach runs nightly from Nov. 28 through Jan. 4, 2026, illuminating the iconic Myrtle Beach Boardwalk into a magical oceanfront wonderland the entire family will enjoy.

Sparkling light shows, festive entertainment and mild coastal weather make Myrtle Beach one of the South's best holiday getaways this season. From cherished annual events and live entertainment to festive meals and relaxing strolls across 60 miles of shoreline, The Beach offers countless ways for families and friends to gather, connect and create lasting memories together this winter.

Myrtle Beach, S.C. (October 28, 2025) — Myrtle Beach and South Carolina’s entire Grand Strand are buzzing with exciting new lodging developments, from newly built hotels to refreshed oceanfront resorts. These additions are fueling jobs, economic growth and renewed energy to Ocean Boulevard and throughout the region all while maintaining the warm Southern hospitality, laid-back vibe and family-friendly charm that defines the Myrtle Beach experience.