The Greater Myrtle Beach Collaborative has officially launched as the new enterprise identity established to enhance the efforts of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, along with Partnership Grand Strand, Collaborate2031, Leadership Grand Strand, Grand Strand Young Professionals and additional initiatives. Through “The Collaborative,” these organizations will serve under a single platform dedicated to driving economic prosperity and improving quality of life throughout the greater Myrtle Beach area.
Beach renourishment in Myrtle Beach is scheduled to begin next week, with work expanding to include the Arcadian Shores area just north of the city. The project remains on track for completion by Memorial Day, and the beach will stay open throughout construction with only small sections temporarily closed.
-- How did a Black man in the 1940s Jim Crow South open a club where Black and White people danced side by side to the tunes of music's legendary entertainers? The answer lies in a story as unforgettable as the music that turned a nightclub into a place of unity.
Beginning Monday, July 21, 2025, CHARLIE'S PLACE, a new five-episode, documentary-style podcast series hosted by filmmaker Rhym Guissé, uncovers the unbelievable true story of a revolutionary Myrtle Beach juke joint that brought communities together through the power of music.
Every favorite vacation spot has a story. Visit Myrtle Beach’s new original podcast and video series, “Myrtle Moments: Faces & Places of The Beach,” invites audiences to discover ours.
Featuring more than 30 local businesses and organizations, Season 1 introduces viewers and listeners to the people behind the experiences that define a Grand Strand getaway. It’s an opportunity to get to know a favorite place a little better, discover something unexpected and meet the people who help turn a trip to The Beach into a lasting memory.
All episodes are now available on YouTube, Spotify, Apple Podcasts and the Visit Myrtle Beach website. VMB will continue spotlighting the series and its featured partners throughout the fall and through the end of 2026, sharing episode features, video vignettes and social highlights.
From the fun of Family Kingdom Amusement Park to the flavors of Big Mike’s, the hospitality of Avista Resort, the natural beauty of Myrtle Beach State Park and the character of Downtown Conway, the series explores the many experiences that make The Beach its own kind of destination.
At the heart of those experiences are local people with stories to tell. Their personalities, pride and connection to the community give audiences a more personal introduction to the Grand Strand.
For first-time visitors, the show offers inspiration for where to go and what to experience. For returning guests, it’s a chance to discover a new favorite or learn something surprising about a familiar stop. For our partners, it’s another way to connect with travelers and share what makes their businesses special.
“Myrtle Moments: Faces & Places of The Beach” gives local tourism businesses a spotlight across several platforms, making it easy for audiences to discover the show in whatever way they enjoy most.
Viewers can explore The Beach through full-length video episodes on YouTube. Podcast listeners can take the stories along on a commute, a walk or the drive to their next getaway. Shorter partner features and social highlights bring individual places and personalities to audiences throughout the season.
Each format opens another door to discovery. A short clip might introduce someone to a restaurant they’ve never tried. A partner’s story might inspire a family to add a stop to their itinerary. An episode might remind a longtime visitor why they’re ready to return.
For VMB, this is an opportunity to connect destination marketing directly to the local businesses and organizations that make a vacation memorable. By sharing their stories across video, audio, social media and the web, the series gives travelers more ways to get to know our partners before they arrive.
The series is the latest extension of the Myrtle Moments campaign, which celebrates the experiences that make visitors feel connected to The Beach.
Throughout 2026, the campaign has come to life through a market-wide lodging deal and direct mailer, television spots and the ongoing “Make Your Myrtle Moment” contest reaching college sports audiences this fall and winter. New television spots will also debut soon for the 2027 season.
“Faces & Places of The Beach” brings another dimension to that storytelling by letting audiences hear directly from the people who help create those moments every day.
The series celebrates the connection between our tourism businesses and the experiences visitors take home: a warm welcome, a memorable meal, a day of family fun or an unexpected discovery. Together, those moments tell the story of The Beach—and give travelers new reasons to make it part of their own.
Season 1 of “Myrtle Moments: Faces & Places of The Beach” is available now:
Follow the show and look for featured stories and partner highlights across Visit Myrtle Beach’s channels throughout the fall.
We invite our partners, residents and visitors to share their favorite episodes with guests, friends and fellow Beach lovers. You may help someone discover their next favorite place—and the people who make it special.
Visit Myrtle Beach distributed a national press release in early August designed to show travelers why fall is so much more than just an extension of summer along the Grand Strand. The story combined coastal traditions, community events and new visitor experiences to position the season as the perfect time to plan a Myrtle Beach getaway.
The release, “The Local Secret About Fall in Myrtle Beach is Out” was distributed nationally through PR Newswire as part of Visit Myrtle Beach’s ongoing effort to generate positive exposure, support year-round visitation and elevate perceptions of the destination.
The release began with the local perspective that many residents consider fall one of the best times of year to experience The Beach. Pleasantly warm days make it possible to enjoy the ocean and spend time outdoors, but the story emphasized that the season’s appeal extends well beyond the weather and the beach.
From the Loris Bog-Off Festival and North Myrtle Beach’s Witches Sunrise Surf to Conway’s monthlong City of Halloween transformation, the release highlighted traditions travelers are not likely to find anywhere else. It also introduced new reasons to visit, including Little River Waterfront Fright Nights, NMB Live!, the Purdy Center at Brookgreen Gardens and the inaugural Myrtle Beach Songwriters Festival.
Additional experiences included the SOS Fall Migration, Myrtle Beach Jazz Fest, Harvest Home Weekend and fall adventures on the water with Crazy Sister Marina, helping to demonstrate the variety of activities available across the Grand Strand from September through November.
Together, these stories gave media outlets and potential visitors a picture of what fall is like in Myrtle Beach and showed it as a season shaped by local flavor, community traditions, live music, outdoor adventure and unexpected experiences.
PR Newswire reported the following results from the national distribution:
Total potential audience: 98,776,651
Total pickups: 635
Total engagement: 10,233 click-throughs, shares and downloads
The 635 pickups extended the story well beyond Visit Myrtle Beach’s owned channels, while more than 10,000 engagements showed that readers took action after encountering the content.
Fall is a great time to inspire travel beyond the traditional summer vacation period. National distribution helps keep Myrtle Beach top of mind as travelers consider fall getaways and gives them timely, specific reasons to plan their trip. By connecting major festivals with local traditions, new attractions and individual businesses, the release also created visibility for communities throughout the Grand Strand. This broader destination story encourages visitors to explore more of the area and discover experiences that may lead them to stay longer.
This type of storytelling supports the community by promoting the events, attractions, accommodations, restaurants and businesses that shape the visitor experience. Visit Myrtle Beach will continue pursuing positive national exposure and sharing stories that distinguish the Grand Strand throughout the year.
Visit Myrtle Beach recently took the Myrtle Beach area’s family vacation story nationwide through a satellite media tour celebrating Family Fun Month.
In July, lifestyle and parenting expert Dawn Yanek participated in a morning of back-to-back television, radio and podcast interviews from A-1 Broadcast’s New York studio. Yanek is a Reader’s Digest senior editor, mother of two and founder of MomSanity.com.
The ONEflight Myrtle Beach Classic will return to the PGA TOUR schedule on May 13–16, 2027, with the Dunes Golf and Beach Club serving as host for a fourth consecutive year. The 2027 tournament dates mark a one-week shift later on the calendar compared to the event’s first three editions, which were held during the first full week of May.
