Myrtle Beach is welcoming summer 2025 with a full calendar of events and the laid-back coastal charm that keeps people coming back year after year. This season’s lineup includes live music, cultural festivals and family-friendly celebrations stretching across 60 miles of shoreline. Whether you’ve been visiting for years or are just discovering The Beach for the first time, it’s the place where summer memories are made.
“Traveling the Spectrum” and “Chef Swap at the Beach” Receive Telly Recognition with Five Awards
Myrtle Beach PR Tourism Highlights for April 2025
National media coverage in April showcased Myrtle Beach as one of the best beach towns in South Carolina; a destination that is both family-friendly and budget-friendly; a destination that is inclusive, with a number of sensory-friendly experiences and efforts; as well as one with sought-after entertainment, music, and outdoor experiences like golf and camping. These coverage themes were showcased by prominent consumer and trade publications such as Travel + Leisure, the TODAY Show/TODAY.com, Reader's Digest, Islands, Esquire, AFAR, Pure Wow, Golf.com, Convention South, Leisure Travel Group, The Group Travel Leader, and more.
Building Momentum at The Beach: The 2024 Recap
2024 marked a year of resilience, creativity and meaningful progress as the Myrtle Beach area welcomed millions and reinforced that The Beach is for everyBODY.
From record-breaking economic impact to national recognition for accessibility, the Myrtle Beach area continued to build positive momentum in 2024 as a thriving and welcoming place to live, work and play.
ONEflight Myrtle Beach Classic Showcases Golf, Glamour and Community
The second annual ONEflight Myrtle Beach Classic concluded on Mother’s Day, marking another milestone in Myrtle Beach’s reputation as a premier destination for world-class golf and entertainment. The PGA TOUR event sponsored by Visit Myrtle Beach and ONEflight International delivered an unforgettable week of competition, celebrity appearances and community engagement, that once again placed the “Golf Capital of the World” in the national spotlight.
Myrtle Beach Observes National Travel and Tourism Week, Highlighting Major Events and Positive Impact on Grand Strand Community
MYRTLE BEACH, S.C.—From PGA pros and celebrities to TV gameshow giveaways and a 61-foot rubber duck, Myrtle Beach is rolling out the red carpet for National Travel and Tourism Week (NTTW). The celebration runs through May 10, 2025, and highlights the vital role tourism plays in strengthening the quality of life for our local residents.
South Carolina Gamecock Nathan Franks Captures Spot in ONEflight Myrtle Beach Classic with Victory in The Q
Myrtle Beach, SC (May 5, 2025) – Nathan Franks, a senior on the South Carolina men’s golf team, captured the final spot in the 2025 ONEflight Myrtle Beach Classic with his one-shot victory in The Q at Myrtle Beach, an innovative competition featuring eight aspiring professional golfers and eight influential golf content creators. The Q, which was presented by Play Golf Myrtle Beach and PGA TOUR Studios, was played on March 3, 2025, at TPC Myrtle Beach and can be seen on YouTube.
World’s Largest Rubber Duck Makes a Splash in Myrtle Beach to Promote Water Safety May 8–11
ONEflight Myrtle Beach Classic Fact Sheet
Myrtle Beach, S.C. (May 5, 2025) – The 2025 ONEflight Myrtle Beach Classic is the first PGA TOUR event to be conducted in Myrtle Beach. However, the Dunes Golf and Beach Club has hosted six season-ending championships on the PGA TOUR Champions from 1994-1999. And 21 years earlier, the Dunes Club was the site of the PGA TOUR Qualifying School Finals (1973), with Ben Crenshaw taking medalist honors.
Myrtle Beach Featured on ‘Wheel of Fortune’ May 5-9 During The Beach Week
The Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau is excited to announce that a national spotlight will shine on the Grand Strand on the beloved gameshow “Wheel of Fortune.” Through a partnership with Visit Myrtle Beach, The Beach Week will air May 5-9, highlighting all that the area has to offer.
Myrtle Beach PR Tourism Highlights for March 2025
National media coverage in March showcased Myrtle Beach as one of the “Best Beaches in South Carolina,” a “Foodie Haven,” a great place for a family-friendly trip, and a destination offering an abundance of activities, entertainment, and adventure. These coverage themes were showcased by prominent consumer publications such as Travel + Leisure, Garden and Gun, Condé Nast Traveler, Southern Living, Family Destination Guide, Tasting Table, Forbes, Islands, Travel & Tour World, and more.
Dance the Night Away at the ONEFlight Myrtle Beach Classic
“TODAY” Segment Featured Myrtle Beach’s “Traveling the Spectrum” Cast Members on April 18
The Myrtle Beach Area Chamber of Commerce (MBACC) and Convention and Visitors Bureau (CVB) is excited to announce that the groundbreaking new TV show “Traveling the Spectrum” was featured on NBC’s “TODAY” on Friday, April 18, during the 9 a.m. hour.
Costner and Russell Headline 12 Celebrity Entertainers at the ONEFlight Myrtle Beach Classic
Kevin Costner and Kurt Russell, ambassadors of ONEflight International, a private aviation company based in Denver, are among the leading celebrities scheduled to play in the Wednesday Pro-Am (May 7) at the ONEflight Myrtle Beach Classic to be conducted at the Dunes Golf and Beach Club from May 8-11. In addition, North Myrtle Beach’s own Vanna White, who has been a fixture on Wheel of Fortune for more than 40 years, will again take part in the Wednesday Pro-Am.
Visit Myrtle Beach’s Groundbreaking Series 'Traveling the Spectrum' Returns for a Second Season
Visit Myrtle Beach has announced that its series, “Traveling the Spectrum,” will return for a second season with a brand-new cast, bringing fresh perspectives to the world of neurodivergent travel. Following the success of its debut season, now streaming on Peacock, the unscripted series, developed in partnership with The WorkShop Content Studios, is currently in production. Season two will once again highlight the inspiring stories of three new cast members on the autism spectrum as they take sensory-friendly vacations to the Myrtle Beach area.
Myrtle Beach Expands Sensory-Friendly Efforts This Autism Acceptance Month
With April marking National Autism Acceptance Month, Visit Myrtle Beach continues its long-standing commitment to inclusivity and accessibility by expanding its sensory-friendly initiatives this year. From a children’s book that inspires neurodiverse travel to a television series on Peacock featuring travelers on the autism spectrum, Myrtle Beach is amplifying its dedication to accessibility. The destination continues to lead the way with a wide range of certified autism-friendly attractions, accommodations and experiences, ensuring that families and travelers of all abilities can enjoy a welcoming vacation.