Sports Marketing

Building Momentum at The Beach: The 2024 Recap

Building Momentum at The Beach: The 2024 Recap

2024 marked a year of resilience, creativity and meaningful progress as the Myrtle Beach area welcomed millions and reinforced that The Beach is for everyBODY.

From record-breaking economic impact to national recognition for accessibility, the Myrtle Beach area continued to build positive momentum in 2024 as a thriving and welcoming place to live, work and play.

ONEflight Myrtle Beach Classic Showcases Golf, Glamour and Community

ONEflight Myrtle Beach Classic Showcases Golf, Glamour and Community

The second annual ONEflight Myrtle Beach Classic concluded on Mother’s Day, marking another milestone in Myrtle Beach’s reputation as a premier destination for world-class golf and entertainment. The PGA TOUR event sponsored by Visit Myrtle Beach and ONEflight International delivered an unforgettable week of competition, celebrity appearances and community engagement, that once again placed the “Golf Capital of the World” in the national spotlight.

South Carolina Gamecock Nathan Franks Captures Spot in ONEflight Myrtle Beach Classic with Victory in The Q

South Carolina Gamecock Nathan Franks Captures Spot in ONEflight Myrtle Beach Classic with Victory in The Q

Myrtle Beach, SC (May 5, 2025) – Nathan Franks, a senior on the South Carolina men’s golf team, captured the final spot in the 2025 ONEflight Myrtle Beach Classic with his one-shot victory in The Q at Myrtle Beach, an innovative competition featuring eight aspiring professional golfers and eight influential golf content creators. The Q, which was presented by Play Golf Myrtle Beach and PGA TOUR Studios, was played on March 3, 2025, at TPC Myrtle Beach and can be seen on YouTube.

ONEflight Myrtle Beach Classic Fact Sheet

ONEflight Myrtle Beach Classic Fact Sheet

Myrtle Beach, S.C. (May 5, 2025) – The 2025 ONEflight Myrtle Beach Classic is the first PGA TOUR event to be conducted in Myrtle Beach. However, the Dunes Golf and Beach Club has hosted six season-ending championships on the PGA TOUR Champions from 1994-1999. And 21 years earlier, the Dunes Club was the site of the PGA TOUR Qualifying School Finals (1973), with Ben Crenshaw taking medalist honors.

Costner and Russell Headline 12 Celebrity Entertainers at the ONEFlight Myrtle Beach Classic

Costner and Russell Headline 12 Celebrity Entertainers at the ONEFlight Myrtle Beach Classic

Kevin Costner and Kurt Russell, ambassadors of ONEflight International, a private aviation company based in Denver, are among the leading celebrities scheduled to play in the Wednesday Pro-Am (May 7) at the ONEflight Myrtle Beach Classic to be conducted at the Dunes Golf and Beach Club from May 8-11. In addition, North Myrtle Beach’s own Vanna White, who has been a fixture on Wheel of Fortune for more than 40 years, will again take part in the Wednesday Pro-Am.

ONEflight Joins Visit Myrtle Beach as Co-Title Sponsor of ONEflight Myrtle Beach Classic

ONEflight Joins Visit Myrtle Beach as Co-Title Sponsor of  ONEflight Myrtle Beach Classic

ONEflight International has joined Visit Myrtle Beach as co-title sponsor of the ONEflight Myrtle Beach Classic, a 72-hole FedExCup Regular Season tournament to be held May 8-11, 2025, at the Dunes Golf and Beach Club in Myrtle Beach. The announcement was made jointly by the PGA TOUR and Visit Myrtle Beach.

New Volunteer Registration Opens Feb. 5 for the Myrtle Beach Classic, Set for May 5-11

New Volunteer Registration Opens Feb. 5 for the Myrtle Beach Classic, Set for May 5-11

Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English and Spanish), WhatsApp (in English and Spanish),  WeChatWeiboToutiaoDouyin and LINE.

Myrtle Beach Classic Honored with PGA Tour's 'Best-in-Class Element" Award for the Q at Myrtle Beach

Myrtle Beach Classic Honored with PGA Tour's 'Best-in-Class Element" Award for the Q at Myrtle Beach

The PGA TOUR has recognized the Myrtle Beach Classic with the “Best-In-Class Element” award for its innovative and groundbreaking feature, The Q at Myrtle Beach. This accolade places the inaugural Classic among the standout events of the TOUR’s 2024 season, recognizing its exceptional creativity, audience engagement and impact on the game.

Myrtle Beach Selected to Host Two NCAA Competitions, Boosting Local Economy

Myrtle Beach Selected to Host Two NCAA Competitions, Boosting Local Economy

The Myrtle Beach Area Chamber of Commerce (MBACC) and Convention and Visitors Bureau (CVB) proudly announce the NCAA has selected Myrtle Beach for the 2027 Division I Men’s Golf Regionals and the 2028 Division III Men’s & Women’s Outdoor Track & Field Championships. Coastal Carolina University (CCU) will serve as the host institution for both events.

Benefiting Local Charities in 2024 Recognized By Myrtle Beach Classic

Benefiting Local Charities in 2024 Recognized By Myrtle Beach Classic

Chris Gotterup accepted the winner’s trophy at the inaugural Myrtle Beach Classic, but he wasn’t the only winner at the area’s first-ever PGA TOUR event. The tournament was a big hit, drawing more than 40,000 spectators during a week of ideal weather that helped showcase the Dunes Golf and Beach Club. In addition, nine local charities shared $225,000, with seven of those receiving at least $26,750.