Check out the 2018 Myrtle Beach Area Destination Marketing Recap which includes an overview of the marketing strategy, goals and results.
Business leaders and elected officials from Horry County often point out how important our local economy is to the overall state economy. Legislators from around the state know that Horry County is helping pay for the projects their constituents depend on. So, with the help of our Business Intelligence Officer, we crunched the numbers. There’s no need to speculate, Horry County is the engine for the state’s economy. Here are the facts:
Annual research results for the Brittain Center’s voluntary sample of hotel, condo-hotel, and campsites (HC-HCs) in the Myrtle Beach area are reported in the table below, along with the results of the Center’s scientifically random sample of weekly-rented vacation rental properties (VRPs), during the most recent six years.
The Brittan Center now offers its preliminary estimate of lodging industry performance along the Grand Strand for the fall tourist season of 2018. The table below shows the performance averages reflected in the Center’s most recent samples for the fall season of 2018 and for the equivalent
The trend lines for the 52-week moving average rate of change for lodging reflect the direction and rate of change in lodging business performance. The graphs show the 52-week average rate of change during each rental week between Nov. 17, 2013, and Nov. 17, 2018.
It was pointed out by researchers on this page last year, though it now seems like an understatement to say, that fall can be a tricky season for lodging businesses along the Grand Strand. During years 2013 and 2014 no named stormed passed near the Carolinas, but during 2015, 2016, 2017 and 2018, the area experienced major disruptions stemming from Hurricanes Joaquin, Matthew, Irma, and Florence respectively. Read more about this latest impact to the Myrtle Beach area.