Whether the summer flew by and consumers didn’t quite get to planning a vacation, or if they are treating themselves to an additional getaway “just because,” Myrtle Beach is the perfect place to plan to stretch their summer for 60 more days into the fall season. The 2019 fall campaign will allow the destination to showcase its shoulder season perks – summer-like temperatures, more elbow room and off-season rates – as well as highlight just how easy planning a second summer can be.
From a visual standpoint, Visit Myrtle Beach will leverage the concepts Stretch Your Summer and Second Summer for this campaign, emphasizing ways consumers extend summer into fall – stretching vacation dollars, second chances to getaway, and ways to treat themselves even if they only have 60 hours to spare.
Visit Myrtle Beach has also teamed up with several partners on special promotions that will extend our reach to new and non-traditional audiences, including Hootie & The Blowfish, Cocktail Artist and Dale Earnhardt Jr. with Goody’s.
While some promotions have already started, the bulk of the campaign will run in approximately 40 markets from mid-August to mid-October. Check out some of the highlights below:
Television: Broadcast + Cable
Digital Video, Display, Native, Email, Search and Social - Digital ads include many executions optimized over time to maximize results, including some of the display ads show here, as well as video, vertical video, social, search and more. VisitMyrtleBeach.com will have a Fall Getaway Guide.
From an earned media perspective, Visit Myrtle Beach will pitch the area’s accessibility and affordability, as well as the favorable summer-like temperatures and year-round attractions. Visit Myrtle Beach will also host several media influencers and journalists in-market for a Fall FAMs.
Circle K Promotion
Second Summer Flip.To Contest
How Partners Can Get Involved
CVB Leisure Tourism Investment Partners can submit special fall deals via the partner extranet. Everyone is encouraged to submit their area fall events at https://www.visitmyrtlebeach.com/things-to-do/events/submit-event/