Myrtle Beach PR Tourism Highlights for January 2026

National media coverage positioned Myrtle Beach as a high-value, family-friendly coastal destination with growing appeal as both a place to visit, anchored by affordability, lifestyle-driven travel, and strong food, golf, and entertainment credentials. 

National outlets such as Condé Nast Traveler, Travel and Tour World, and The Local Palate highlighted the region’s scenic coastline, accessible attractions, and budget-friendly experiences, with Myrtle Beach frequently named among the country’s best budget-friendly beach destinations, affordable spring break spots, and top family getaways.

Culinary recognition remained a key pillar, led by Heidi Vukov’s James Beard nomination and widespread features on local seafood institutions and new restaurant openings, while golf coverage reinforced Myrtle Beach’s standing as a premier golf hub following the reopening of King’s North and multiple Top 100 course rankings. 

Additional lifestyle coverage from national publications like House Beautiful emphasized the area’s coastal quality of life and strong multigenerational appeal, while entertainment stories in outlets like Parade highlighted concerts coming to the region.

National/Regional Tourism News