For 50 years, Ripley's Believe It or Not! Myrtle Beach has been part of the Grand Strand's tourism story, welcoming millions of visitors to experience the strange, surprising and unforgettable. Since opening in 1976, the attraction has become a favorite stop for generations of families and remains one of the destination's most recognizable experiences.
Over the past five decades, Ripley's has demonstrated its long-term commitment to Myrtle Beach through continued investment and growth. What began with the original Believe It or Not! Odditorium has expanded to include Ripley's Aquarium at Broadway at the Beach, Ripley's Crazy Golf, Ripley's Haunted Adventure and Ripley's Mirror Maze. Together, these attractions have helped broaden the destination's entertainment offerings while giving visitors more reasons to extend their stay and return year after year.
Today, guests can explore hundreds of rare artifacts and interactive exhibits, from iconic movie props and one-of-a-kind artwork to immersive optical illusions and hands-on experiences. By regularly introducing new exhibits and refreshing the guest experience, Ripley's keeps the attraction relevant for first-time visitors and returning families alike.