As the waters have finally started to recede, we’re revving the tourism marketing engines back up and inviting visitors back to Myrtle Beach.
Like you, we are ready to welcome more people than ever to the Myrtle Beach area. We've already reactivated the digital and public relations aspects of our fall campaign this week. Here are a few highlights:
Assisting Visitors With Planning
Our visitor services team has been working around the clock to assist visitors with their vacation plans and navigation questions. Between 9/10-9/30, more than 11,000 social media messages were received, primarily from visitors with questions regarding the storm, evacuations and their upcoming visits.
Real Time Updates Online
We're providing frequent updates on current conditions on all online channels, including daily reports from the beach on social media. Key Messages: Our beaches are open and have never looked better. Here's the best way to get here and what you need to know. Plan your Myrtle Beach getaway now. Email is also being sent to more than 700,000 email subscribers.
Turning all Fall Advertising Back On
We were paused during the storm, but we're back up and running with $1.5 million in advertising over the next 4 weeks. Digital advertising has already started running in all markets except North Carolina. This includes search, video, display and social. Air service marketing has also been reactivated.
Fall television and online video was revised to focus on October and late fall deals with a personal invite from Myrtle Beach local Nora.
We also worked with our airline partners to promote flights to Myrtle Beach.
Media Relations
We're reactivating our fall media efforts and working to get the message out that the Myrtle Beach area is open and ready to welcome guests. We'll be hosting many media over the next few weeks and inviting even more next month.
Sattelite Media Tour with Kinga Phillips - initial results: 12.5+ million audience reach and $263k+ in advertising value - view sample clip
These are just a few highlights on recent campaign creative. You can also check out the full fall campaign here.