Social media is driving visitation more than ever.
Diane Charno, EVP of marketing and communications for the Greater Myrtle Beach Collaborative and Visit Myrtle Beach, spoke with WBTW News13 about how Visit Myrtle Beach is using social platforms to promote The Beach.
The coverage takes a closer look at how platforms like YouTube, Instagram and TikTok are being used to showcase real experiences across the region, from attractions and events to everyday moments that resonate with visitors.
The takeaway is clear, social media continues to play a role in growing how travelers discover, evaluate and choose destinations - and how those expectations are shaped before they arrive.