Stuart Butler, president of Visit Myrtle Beach, was recently featured by eTourism Summit in a spotlight article as a leader shaping the future of destination marketing.
In the interview, Butler discusses the growing role of AI in trip planning, the importance of behavioral data in shaping campaigns and how destination marketing organizations are adapting to changes in how travelers discover and research destinations online.
The article also highlights several projects developed by Visit Myrtle Beach, including partnerships focused on content creation, culinary storytelling and audience-driven campaigns.
Read the full spotlight from eTourism Summit: https://informaconnect.com/etourism-summit/article/spotlight-on-stuart-butler-president-visit-myrtle-beach/