This June, Visit Myrtle Beach recovery marketing efforts will shift from Phase 2 “Set” messaging to Phase 3 “Go” messaging as part of the Ready, Set, Go tourism recovery marketing strategy.
The Phase 1 “Ready” messaging began in March and ran through early May during quarantines and closures. Visit Myrtle Beach messaging was inspirational as we “Shared Some Sunshine” to brighten people’s days until we could see them again.
As businesses began to reopen and quarantines were lifted in May, Phase 2 “Set” messaging encouraged trip planning in nearby drive markets.
Now that the public is freer to travel, Visit Myrtle Beach will shift to Phase 3 “Go” messaging starting the week of June 15th. Messaging will continue to give reasons to believe and encourage people to visit while expanding to include value-based offers and packages to expanded markets. We want to bring one and all to The Beach!
We’ll also continue to promote the Visit Myrtle Beach Responsibly messaging that started in May.
Following are some highlights of the Phase 3 “Set” creative elements and markets.
Phased Messaging Approach
Phase 3 “Go” Media Markets & Timing
Television and digital media will run for 10 weeks beginning June 15th in 64 key markets. Social media and public relations will also build awareness with key audiences and help tell the Myrtle Beach story.
Markets include:
Albany NY
Allentown PA
Atlanta GA
Augusta GA
Baltimore MD
Belleville (Peoria DMA) IL
Boston (Portsmouth - Rockingham Cty) MA
Bowling Green KY
Buffalo-Niagra Falls NY
Burlington-Plattsburgh VT
Champaign-Springfield IL
Charleston-Huntington WV
Charlotte NC
Charlottesville VA
Chattanooga TN
Chicago IL
Cincinnati OH
Clarksburg WV
Cleveland OH
Columbus OH
Dallas TX
Dayton OH
Denver CO
Detroit MI
Erie PA
Evansville IN
Ft. Wayne IN
Grand Rapids MI
Greensboro NC
Harrisburg PA
Hartford CT
Indianapolis IN
Islip (NY DMA) NY
Jacksonville FL
Johnstown TN
Knoxville TN
Lexington KY
Louisville KY
Macon GA
Madison WI
Memphis TN
Miami-Ft. Lauderdale FL
Milwaukee WI
Minneapolis MN
New York NY
Norfolk VA
Orlando FL
Paducah - Cape Girard KY
Philadelphia (Atlantic City) PA
Pittsburgh (Latrobe) PA
Raleigh NC
Richmond VA
Roanoke VA
Rochester NY
South Bend IN
Syracuse NY
Toledo OH
Trenton NJ
Tri-Cities TN
Washington DC (Hagerstown) DC
Wheeling-Steubenville WV
Wilkes Barre (Scranton) PA
30-Second Video/Television SpotS
15-Second Video Spot
6-Second Video Spot
The Beach is Back Video & Blog
Check out the video and blog that lets visitors know what businesses are doing to reopen smartly and safely.
Sample Digital Display Ads
Public Relations
The PR team will craft targeted messaging and pitch media on how Myrtle Beach is the ideal destination for those ready to dip their toes back into travel with a focus on those likely to drive to Myrtle Beach for their summer vacation. We’ll highlight how easy a summer getaway to Myrtle Beach is with “Beach Easy” messaging.
Tactical elements include a Welcome Back release, MAT release and media outreach. Media pitches will encourage travel and let visitors know that when they are ready, Myrtle Beach is hear to welcome them and make it the easiest vacation possible.
Welcome Back to Your Beach - You belong here; You belong at The Beach.
Take a near-cation in Myrtle Beach.
Road Trip to Myrtle Beach.
Easy vacation in the wide open spaces and secluded spaces in Myrtle Beach.
Beach Easy in Myrtle Beach. Discover how easy it is to take a vacation to Myrtle Beach.
KEEP US INFORMED
We know that things are changing rapidly, but we want to try to keep everything on VisitMyrtleBeach.com and social channels as current as possible. Let us know if you have any changes to share, or any new initiatives, and we’ll do our best to spread the word.
CVB TIP Partners can update your listings and offers via the Partner Extranet
Everyone can submit your latest events here - https://www.visitmyrtlebeach.com/things-to-do/events/submit-event/
Do you have rescheduled events, cancellations, questions, or other needs? Let us know – email Johanna.Hodge@visitmyrtlebeach.com.