, , ,

Visit Myrtle Beach Shares Some Sunshine

, , ,

During these times when people are unable to travel, Visit Myrtle Beach is sharing some sunshine to brighten their day. Here are a few highlights of how we’re sharing some sunshine through digital and social media channels, as well as some ways you can share some sunshine too.  

 New Messaging

  • Aspirational - dreaming focus

  • Showcasing space & beauty 

  • Sunrises, Sand, Beaches, Blue Skies 

  • For folks isolated at home...we are sharing some sunshine

Share Some Sunshine Videos

We’ve created several “Share Some Sunshine” videos. Check out the full playlist on YouTube.

PAID DIGITAL & SOCIAL MEDIA

We’re utilizing paid digital to share some sunshine. Digital will reach markets east of the Mississippi with search, display and Facebook advertising. 

Screen Shot 2020-03-23 at 11.18.07 AM.png

ORGANIC SOCIAL MEDIA

We’re sharing some Myrtle Beach sunshine via social media channels each day, including going live on Facebook and Instagram when possible. Note that these messages are not promotional. Rather, we want to be inspiring, genuine and helpful to our fans during these uncertain times. 

Social Media Objectives

  • Stay connected and top of mind

  • Be genuine with real engagement 

  • Share some sunshine

  • Respond to questions - be helpful 

  • Keep pulse on consumer sentiment 

Following are a few examples of what we’ve posted, and you can check our social channels for the latest. 

SHARE SOME SUNSHINE PHOTO CONTEST

Using the Flip.to platform, we’re also asking past visitors to help "Share Some Sunshine" and share their favorite Myrtle Beach memory for a chance to win a 2-Night getaway for 2 people including tickets to 1 area attraction and a $50 dining credit and more. Check out the FAVORITE MYRTLE BEACH MEMORIES CONTEST invite.

HELP US SHARE THE SUNSHINE

We encourage our CVB partners to share the sunshine too! We’ve created a Box folder that includes a variety of creative asset that you can use for your own social channels. If you share some sunshine, be sure to use #sharesomesunshine and tag @VisitMyrtleBeach on Facebook and YouTube or @MyMyrtleBeach on Instagram, Twitter or Pinterest. 

VIRTUAL MYRTLE BEACH EXPERIENCES

We’re also creating and sharing Virtual Myrtle Beach Experiences on VisitMyrtleBeach.com and through social media. We’ll share these throughout the month, but following are a few virtual experiences shared already.

KEEP US INFORMED

We know that things are changing rapidly, but we want to try to keep everything on VisitMyrtleBeach.com and social channels as current as possible. Let us know if you have any changes to share, or any new initiatives, and we’ll do our best to spread the word.