Three American flagship brands combine marketing efforts, including in-store displays throughout the country and a vacation giveaway, for summer promotion.
Three well-known brands – Visit Myrtle Beach, Sara Lee and Skippy – are teaming up to spark some fun this summer. Bimbo Bakeries USA, owner of Sara Lee North American Fresh Bakery, and Hormel Foods, LLC have established a merchandising effort together to showcase the all-new Classic White Bread from Sara Lee that hit shelves in April 2019, Skippy’s Royal Family of Peanut Butter, and one of America’s favorite beach destinations, Myrtle Beach, South Carolina.
The “Summer of Fun” campaign kicks off this week and includes online platforms in the form of an exclusive partner website and digital catalog, social media, and in-store displays heralding the campaign in retailers throughout the country. One sweepstakes winner and up to three guests can enter for a chance to win a trip to Myrtle Beach, South Carolina.
Customers will have access to their own Summer of Fun digital catalog with summer-inspired recipe ideas that include Sara Lee bread and Skippy peanut butter along with summer hacks on beach activities and more ideas to help get customers excited about summer.
The sweepstakes starts May 15, 2019 and runs through July 31st, 2019. You can learn more about the “Summer of Fun” promotion and the brands at OurSummerofFun.com.