The Greater Myrtle Beach Collaborative has officially launched as the new enterprise identity established to enhance the efforts of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, along with Partnership Grand Strand, Collaborate2031, Leadership Grand Strand, Grand Strand Young Professionals and additional initiatives. Through “The Collaborative,” these organizations will serve under a single platform dedicated to driving economic prosperity and improving quality of life throughout the greater Myrtle Beach area.
Beach renourishment in Myrtle Beach is scheduled to begin next week, with work expanding to include the Arcadian Shores area just north of the city. The project remains on track for completion by Memorial Day, and the beach will stay open throughout construction with only small sections temporarily closed.
-- How did a Black man in the 1940s Jim Crow South open a club where Black and White people danced side by side to the tunes of music's legendary entertainers? The answer lies in a story as unforgettable as the music that turned a nightclub into a place of unity.
Beginning Monday, July 21, 2025, CHARLIE'S PLACE, a new five-episode, documentary-style podcast series hosted by filmmaker Rhym Guissé, uncovers the unbelievable true story of a revolutionary Myrtle Beach juke joint that brought communities together through the power of music.
Visit Myrtle Beach has partnered with The WorkShop Content Studios to develop “Chef Swap at The Beach,” a new cooking competition television series that will highlight the culinary talents of chefs throughout the Grand Strand. As host and judge, Chef Amanda Freitag will pull chefs out of their resident kitchens and swap them into each other’s restaurant to prepare a new dish for evaluation by a panel of judges.
The best beachers beach on the beach--Myrtle beach, that is, in the sunny new “Beach with the Best” ad campaign launched by Visit Myrtle Beach. The ads are a part of an integrated, mass media campaign developed to drive awareness and demand for the destination this summer and was developed in partnership with MMGY, Valiant Pictures, FreshFly, The Workshop, and directed by Vincent Lin.
After a highly successful summer and fall tourism season in Myrtle Beach that placed the South Carolina destination among the ranks of Orlando, Las Vegas and New York City in terms of visitor demand – as noted by TripAdvisor, Expedia and others – the coastal hot spot is now preparing for a holiday season like no other.
College basketball is back at the beach with ESPN Events’ third annual Myrtle Beach Invitational being held Nov. 18, 19 and 21 at the HTC Center on the campus of Coastal Carolina University (CCU) in Conway, S.C.
The Myrtle Beach Area Chamber and Convention & Visitors Bureau is introducing a new season to our Fall marketing campaign. As fall nears, we say goodbye to everything we love about summer. Around the country, pools close, school starts back up and temperatures cool down. We’re all left wanting a little more summer. Some more relaxation. Some more fun. Some more of that good feeling that summer brings.
