Sports Marketing

Myrtle Beach Bowl Draws National Attention as Western Michigan Defeats Kennesaw State

Myrtle Beach Bowl Draws National Attention as Western Michigan Defeats Kennesaw State

Playing under sunny blue skies and mid-60s temperatures, the Western Michigan University Broncos took advantage of South Carolina’s mild, mid-December weather to deliver a dominant performance at the 6th annual Myrtle Beach Bowl presented by Engine on Dec. 19, 2025. Defeating Kennesaw State University 41–6, the Broncos capped their season with an impressive victory Friday at Brooks Stadium on the picturesque campus of Coastal Carolina University.

Conference Champions Face Off Dec. 19 at the 6th Annual Myrtle Beach Bowl Presented by Engine

Conference Champions Face Off Dec. 19 at the 6th Annual  Myrtle Beach Bowl Presented by Engine

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The Myrtle Beach Bowl presented by Engine returns for its sixth year on Friday, Dec. 19, 2025, at 11 a.m., with the Kennesaw State Owls of Georgia (Conference USA Champion) facing off with the Western Michigan Broncos of Kalamazoo, Mich. (Mid-American Conference Champion). This year’s bowl matchup features the only Conference Champion versus Conference Champion game outside of the College Football Playoffs. Tickets are available now at MyrtleBeachBowlGame.com.

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Engine Named Presenting Sponsor of ESPN Events’ Myrtle Beach Bowl

Engine Named Presenting Sponsor of ESPN Events’ Myrtle Beach Bowl

ESPN Events announced Engine, a leading modern business and group travel platform, will be the presenting sponsor of the 2025 Myrtle Beach Bowl. The college football bowl game – now titled the Myrtle Beach Bowl presented by Engine – will be played on Friday, Dec. 19 at Brooks Stadium in Conway, S.C., beginning at noon ET on ESPN and the ESPN App. The matchup will be announced at a later date.

PGA Tour's ONEflight Myrtle Beach Classic Generates $15.8 in Economic Impact

PGA Tour's ONEflight Myrtle Beach Classic Generates $15.8 in Economic Impact

This year’s ONEflight Myrtle Beach Classic, Myrtle Beach’s first and only PGA TOUR event, generated a substantial economic impact for the region known as “The Golf Capital of the World,” once again marking itself as the top generating event for the Grand Strand.

Benefiting Local Charities in 2025 Recognized by ONEflight Myrtle Beach Classic

Benefiting Local Charities in 2025 Recognized by ONEflight Myrtle Beach Classic

Ryan Fox accepted the winner’s trophy at the 2025 ONEflight Myrtle Beach Classic, but he wasn’t the only winner at the area’s second-year PGA TOUR event, which again showcased the Dunes Golf and Beach Club as a worthy host site. In addition, nine local charities shared $225,000, with seven of those receiving at least $26,750.

The Myrtle Beach Area Golf Market Drives $1.6 Billion Impact to the Regional Economy

The Myrtle Beach Area Golf Market Drives $1.6 Billion Impact to the Regional Economy

The first-ever comprehensive economic impact study of the Myrtle Beach area golf market, known as The Golf Capital of the World®, illustrates that golf is a powerful economic driver to the region. According to the report based on 2024 data, golf is a $1.6 billion industry, supporting 13,340 jobs, generating $482.9 million in wages and benefits and producing $134.8 million in state and local taxes.

PGA Tour's ONEflight Myrtle Beach Classic is Set for May 7-10 in 2026

PGA Tour's ONEflight Myrtle Beach Classic is Set for May 7-10 in 2026

The PGA TOUR’S ONEflight Myrtle Beach Classic will again be played in early May in 2026, with the competition dates set for May 7-10 at the Dunes Golf and Beach Club. The field size for the coming year will be slightly smaller, with 120 players competing, 12 fewer than in the past two years. Ryan Fox captured the 2025 Classic with a dramatic chip-in to win a three-way playoff over Harry Higgs and Mackenzie Hughes.

Myrtle Beach Gears Up for Action-Packed Summer Sports Season

Myrtle Beach Gears Up for Action-Packed Summer Sports Season

As summer heats up, so does Myrtle Beach’s reputation as a premier sports tourism destination. With a full calendar of sports events scheduled from June through Labor Day, local venues are geared up to welcome thousands of athletes, families and fans from across the country.

 

“From youth to amateur sports, the summer sports tourism season has arrived in the Myrtle Beach area, one of the country’s top destinations for athletic events,” said Jonathan Paris, Visit Myrtle Beach Executive Director of Sports Tourism.

Building Momentum at The Beach: The 2024 Recap

Building Momentum at The Beach: The 2024 Recap

2024 marked a year of resilience, creativity and meaningful progress as the Myrtle Beach area welcomed millions and reinforced that The Beach is for everyBODY.

From record-breaking economic impact to national recognition for accessibility, the Myrtle Beach area continued to build positive momentum in 2024 as a thriving and welcoming place to live, work and play.

ONEflight Myrtle Beach Classic Showcases Golf, Glamour and Community

ONEflight Myrtle Beach Classic Showcases Golf, Glamour and Community

The second annual ONEflight Myrtle Beach Classic concluded on Mother’s Day, marking another milestone in Myrtle Beach’s reputation as a premier destination for world-class golf and entertainment. The PGA TOUR event sponsored by Visit Myrtle Beach and ONEflight International delivered an unforgettable week of competition, celebrity appearances and community engagement, that once again placed the “Golf Capital of the World” in the national spotlight.

South Carolina Gamecock Nathan Franks Captures Spot in ONEflight Myrtle Beach Classic with Victory in The Q

South Carolina Gamecock Nathan Franks Captures Spot in ONEflight Myrtle Beach Classic with Victory in The Q

Myrtle Beach, SC (May 5, 2025) – Nathan Franks, a senior on the South Carolina men’s golf team, captured the final spot in the 2025 ONEflight Myrtle Beach Classic with his one-shot victory in The Q at Myrtle Beach, an innovative competition featuring eight aspiring professional golfers and eight influential golf content creators. The Q, which was presented by Play Golf Myrtle Beach and PGA TOUR Studios, was played on March 3, 2025, at TPC Myrtle Beach and can be seen on YouTube.