Myrtle Beach PR Tourism Highlights for August 2026

National media coverage in August showcased Myrtle Beach as a top-ranked, affordable, and rapidly growing coastal destination, with standout placements spanning travel accolades, tourism investment, and cultural and family-friendly appeal. Major travel outlets highlighted the destination's overall appeal, with Travel + Leisure calling Myrtle Beach one of America's “next big vacation destinations” and AFAR naming it a “Best Small City in the U.S.” The New York Times, Travel + Leisure, Fox Business, and Travel and Tour World all spotlighted Myrtle Beach as a budget-friendly destination for Labor Day, fall, and summer travel.

PODS data (via Travel + Leisure) showed Myrtle Beach tied as the top U.S. relocation destination for 2026, while Florence and Myrtle Beach were named among the Best Places to Live in South Carolina.

National media outlets shared tourism developments and attractions news in the area including the groundbreaking of a new hotel, the ribbon cutting of Guy Fieri's Downtown Flavortown, continued airport route expansion at Myrtle Beach International Airport, and the birth of African penguin chicks at Ripley's Aquarium, which was shared by Good Morning America.

From a history and culture standpoint, Afar's feature on historically Black beaches highlighted Charlie's Place and the Colored School Museum. Additional coverage themes included family, culinary, outdoor experiences, and seasonal roundups.