Visit Myrtle Beach distributed a national press release in early August designed to show travelers why fall is so much more than just an extension of summer along the Grand Strand. The story combined coastal traditions, community events and new visitor experiences to position the season as the perfect time to plan a Myrtle Beach getaway.
The release, “The Local Secret About Fall in Myrtle Beach is Out” was distributed nationally through PR Newswire as part of Visit Myrtle Beach’s ongoing effort to generate positive exposure, support year-round visitation and elevate perceptions of the destination.
Sharing a Different Side of Fall
The release began with the local perspective that many residents consider fall one of the best times of year to experience The Beach. Pleasantly warm days make it possible to enjoy the ocean and spend time outdoors, but the story emphasized that the season’s appeal extends well beyond the weather and the beach.
From the Loris Bog-Off Festival and North Myrtle Beach’s Witches Sunrise Surf to Conway’s monthlong City of Halloween transformation, the release highlighted traditions travelers are not likely to find anywhere else. It also introduced new reasons to visit, including Little River Waterfront Fright Nights, NMB Live!, the Purdy Center at Brookgreen Gardens and the inaugural Myrtle Beach Songwriters Festival.
Additional experiences included the SOS Fall Migration, Myrtle Beach Jazz Fest, Harvest Home Weekend and fall adventures on the water with Crazy Sister Marina, helping to demonstrate the variety of activities available across the Grand Strand from September through November.
Together, these stories gave media outlets and potential visitors a picture of what fall is like in Myrtle Beach and showed it as a season shaped by local flavor, community traditions, live music, outdoor adventure and unexpected experiences.
Initial Results
PR Newswire reported the following results from the national distribution:
Total potential audience: 98,776,651
Total pickups: 635
Total engagement: 10,233 click-throughs, shares and downloads
The 635 pickups extended the story well beyond Visit Myrtle Beach’s owned channels, while more than 10,000 engagements showed that readers took action after encountering the content.
Why This Exposure Matters
Fall is a great time to inspire travel beyond the traditional summer vacation period. National distribution helps keep Myrtle Beach top of mind as travelers consider fall getaways and gives them timely, specific reasons to plan their trip. By connecting major festivals with local traditions, new attractions and individual businesses, the release also created visibility for communities throughout the Grand Strand. This broader destination story encourages visitors to explore more of the area and discover experiences that may lead them to stay longer.
This type of storytelling supports the community by promoting the events, attractions, accommodations, restaurants and businesses that shape the visitor experience. Visit Myrtle Beach will continue pursuing positive national exposure and sharing stories that distinguish the Grand Strand throughout the year.