Visit Myrtle Beach continues to strengthen its expertise in the faith-based meetings market with associate sales manager Zavier Jones recently earning the Certified Faith-Based Meeting Professional credential from the Religious Conference Management Association.

“We are proud to continue investing in professional development to better serve groups visiting the Myrtle Beach area,” said Bob Harris, executive vice president of group sales for Visit Myrtle Beach. “The CFMP designation demonstrates a commitment to understanding the unique needs of faith-based meeting planners.”

The certification recognizes professionals who have completed specialized training and demonstrated knowledge of the unique needs and expectations of faith-based meeting planners.

Faith-based meetings and events represent an important segment of the group travel market. Specialized training helps Visit Myrtle Beach better understand the needs of planners while supporting successful events that generate economic impact for local hotels, venues, restaurants and attractions.

Harris, Lori Lampo and Cyndi Mohr, who also work in group sales, previously earned the CFMP designation.

“With four members of our team now holding this certification, we are strengthening our expertise and reinforcing our commitment to delivering exceptional service,” Harris said.

The certification adds to Visit Myrtle Beach's ability to serve faith-based groups and support the continued growth of the meetings market.