Carolina Country Music Fest is one of the Grand Strand's biggest weekends of the year, and this year Visit Myrtle Beach used it to bring the 2026 Myrtle Moments campaign to life. Through a GlamBot activation at CCMF, the Visit Myrtle Beach gave attendees a chance to capture and share their own Myrtle Moment, taking the campaign off the screen and into a live experience.
GlamBot is the cinematic slow-motion video experience best known from red carpets at the Oscars, the Met Gala, and other high-profile events. At CCMF, the immersive format gave Visit Myrtle Beach a recognizable way to elevate attendee participation and generate shareable content tied directly to the destination. The activation put the Myrtle Moments brand in visitors’ hands, turning festival fans into active participants in the campaign.
That kind of amplification fueled by audience participation is central to the Myrtle Moments campaign. The campaign captures how the most memorable travel experiences often come from the unplanned moments in between. The GlamBot activation translated that strategy into a festival setting by capturing unscripted visitor moments and converting them into content designed for immediate sharing and extended brand visibility. The result was a stream of visitor-created content shared across multiple platforms, putting the Grand Strand in front of new audiences through authentic storytelling.
The CCMF activation represents a broader effort to bring Myrtle Moments to life beyond digital and print placements. By creating experiences that audiences can participate in and share, Visit Myrtle Beach is extending campaign visibility through channels that feel immediate, credible, and audience-led.
GlamBot at CCMF
Visit Myrtle Beach brought the Myrtle Moments campaign to the Carolina Country Music Festival with a GlamBot activation that turned festival participation into branded, shareable content. At one of the destination’s largest annual events, the experience gave attendees a tangible way to engage with the campaign while helping extend Myrtle Beach’s visibility through authentic storytelling.