Visit Myrtle Beach has partnered with Kroger on its Proud Partner of High School Football program, bringing the destination into grocery stores and stadiums across the country throughout the fall season. The program runs August 19 through November 6, 2026, spanning 12 Kroger divisions and 1,000 stores nationwide.
The Program
Kroger's High School Football program celebrates hometown teams with high-impact activations at both Kroger+ stores and local football stadiums. As part of the partnership, Visit Myrtle Beach will be woven into the program through more than 100 activations, giving the destination visibility with shoppers and football fans in communities across Kroger's footprint.
Key Elements
12 divisions and 1,000 stores participating
100+ high-impact activations at Kroger+ stores and high school football stadiums
70+ Games of the Week partnerships
A themed pallet display featured in stores
Program microsites supporting the campaign
The Myrtle Beach Spring Break Sweepstakes
The Myrtle Beach Spring Break Sweepstakes
At the center of the consumer-facing push is the Myrtle Beach Spring Break Sweepstakes, giving Kroger shoppers a chance to win a getaway to the Myrtle Beach area. The sweepstakes gives Visit Myrtle Beach a direct, prize-driven hook to capture the attention of Kroger's shopper base as the program builds through the fall.
Why It Matters
By aligning with a program built around hometown pride and Friday night football, Visit Myrtle Beach gets sustained, high-frequency visibility in front of families across 12 Kroger divisions over more than two months. Pairing in-store presence with stadium activations and a sweepstakes gives the destination multiple touchpoints with the same audience, reinforcing Myrtle Beach as a go-to getaway long before shoppers start planning their next trip.