Beach renourishment in Myrtle Beach is scheduled to begin next week, with work expanding to include the Arcadian Shores area just north of the city. The project remains on track for completion by Memorial Day, and the beach will stay open throughout construction with only small sections temporarily closed.
-- How did a Black man in the 1940s Jim Crow South open a club where Black and White people danced side by side to the tunes of music's legendary entertainers? The answer lies in a story as unforgettable as the music that turned a nightclub into a place of unity.
Beginning Monday, July 21, 2025, CHARLIE'S PLACE, a new five-episode, documentary-style podcast series hosted by filmmaker Rhym Guissé, uncovers the unbelievable true story of a revolutionary Myrtle Beach juke joint that brought communities together through the power of music.
The Myrtle Beach Bowl presented by Engine returns for its sixth year on Friday, Dec. 19, 2025, at 11 a.m., with the Kennesaw State Owls of Georgia (Conference USA Champion) facing off with the Western Michigan Broncos of Kalamazoo, Mich. (Mid-American Conference Champion). This year’s bowl matchup features the only Conference Champion versus Conference Champion game outside of the College Football Playoffs. Tickets are available now at MyrtleBeachBowlGame.com.
National and regional media coverage in October continued to elevate Myrtle Beach and the surrounding Grand Strand as a dynamic, story-rich destination. National accolades highlighted the region’s diverse appeal and family friendliness with stories in The Independent, Fodor’s Travel, Forbes, and more.
Dozens of new dining concepts in the Myrtle Beach area have opened their doors over the last several years, bringing an invigorating restaurant renaissance to South Carolina’s glimmering Grand Strand. From independent eateries to brand-name concepts, these exciting new eateries add to the unique mix of more than 2,000 restaurants to choose from, providing an infusion of local jobs and energy across the coastal Carolina communities.
The holiday season in Myrtle Beach is magical with festive lights, live entertainment and fireworks to ring in the New Year. The fifth annual Winter Wonderland at The Beach runs nightly from Nov. 28 through Jan. 4, 2026, illuminating the iconic Myrtle Beach Boardwalk into a magical oceanfront wonderland the entire family will enjoy.
ESPN Events announced Engine, a leading modern business and group travel platform, will be the presenting sponsor of the 2025 Myrtle Beach Bowl. The college football bowl game – now titled the Myrtle Beach Bowl presented by Engine – will be played on Friday, Dec. 19 at Brooks Stadium in Conway, S.C., beginning at noon ET on ESPN and the ESPN App. The matchup will be announced at a later date.
Sparkling light shows, festive entertainment and mild coastal weather make Myrtle Beach one of the South's best holiday getaways this season. From cherished annual events and live entertainment to festive meals and relaxing strolls across 60 miles of shoreline, The Beach offers countless ways for families and friends to gather, connect and create lasting memories together this winter.
Myrtle Beach’s culinary scene is earning prestigious recognition on the national stage. The MICHELIN Guide has released its inaugural American South selection, and O.A.K. Prime, led by Chef Jerrett King, has been named a Recommended Restaurant.
Congratulations to Chef King and his team at O.A.K. Prime! Located at 4210 River Oaks Drive in Myrtle Beach, O.A.K. Prime continues to deliver an exceptional dining experience rooted in craftsmanship, local flavor and Chef Jerrett King’s distinct culinary voice.
Myrtle Beach, S.C. (October 28, 2025) — Myrtle Beach and South Carolina’s entire Grand Strand are buzzing with exciting new lodging developments, from newly built hotels to refreshed oceanfront resorts. These additions are fueling jobs, economic growth and renewed energy to Ocean Boulevard and throughout the region all while maintaining the warm Southern hospitality, laid-back vibe and family-friendly charm that defines the Myrtle Beach experience.
Visit Myrtle Beach is rolling out the welcome mat for Canadian visitors, inviting them to experience South Carolina’s iconic Grand Strand with its 97 kilometers of beautiful beaches, endless entertainment and exclusive snowbird specials. For more than 65 years, Canadians have flocked to Myrtle Beach each winter to trade snow for sand, enjoying not only the mild weather but the warm tradition of Southern hospitality and cultural exchange.
Myrtle Beach and surrounding communities continued to earn national attention in September, with Fodor’s naming the destination among The 10 Best Boardwalks in the U.S., The Knot featuring a North Myrtle Beach property as a top romantic getaway, and AAA highlighting area beaches among the least crowded in South Carolina. High-profile events fueled excitement, with Luke Bryan announced as a 2026 Carolina Country Music Fest headliner and buzz building for Myrtle Beach Jeep Jam 2025.
Myrtle Beach, S.C. (October 9, 2025) — South Carolina’s Grand Strand becomes especially enchanting throughout October as it transforms into a Halloween haven where frightfully fun celebrations abound. From family-friendly trick-or-treating to spine-chilling haunted adventures, the Myrtle Beach area offers a cauldron of festive activities and events throughout the month, ensuring there’s something for everyone to enjoy.
As summer comes to an end, Myrtle Beach is the ultimate place to keep the season alive with a nostalgic autumn escape. Golden sunshine, gentle breezes and 60 miles of shoreline set the stage for a second summer that pairs seaside traditions with modern experiences, making it easy to enjoy the best of the season at The Beach.
Myrtle Beach and nearby communities including Murrells Inlet, Pawleys Island, and Surfside Beach earned national recognition in August in numerous media outlets. Good Morning America highlighted the destination in their 50 states in 50 weeks series, and additional features from Islands and Fodor’s Travel showcased the region’s appeal as both a vibrant coastal destination and a charming place to live. Myrtle Beach hotels, including voco - The Shelby Myrtle Beach, were highlighted in The Points Guy’s Labor Day travel deals, underscoring the affordability of the destination. High-profile events continued to drive buzz, with Post Malone announced as a 2026 headliner for the Carolina Country Music Fest, reinforcing the festival’s national reputation. Coverage further included updates on major hospitality and culinary developments, from Crooked Hammock Brewery’s feature in The Local Palate to the upcoming opening of family-owned Honey Barrel and progress on the $68.5 million Margaritaville hotel. Overall, national coverage positioned Myrtle Beach as a destination with cultural depth, entertainment, culinary momentum, and growing recognition as both a travel hotspot and desirable place to call home.
The Content Marketing Institute (CMI) awarded Visit Myrtle Beach with two recognitions in its 2025 Content Marketing Awards. “Traveling the Spectrum” earned Best Motivational Video or Video Series and Stuart Butler, president, won Content Marketer of the Year. The awards honor leaders and programs that capture audience attention and drive meaningful brand impact.
Visit Myrtle Beach recently teamed up with People Inc, the largest digital and print publisher, to host its first in-person culinary event since the COVID-19 pandemic at the Southern Living Test Kitchen in Birmingham, Alabama. During the event, Jess Sagun and her daughter, Kinsey Muller, of Winna’s Kitchen in Myrtle Beach, showcased flavors of the Grand Strand to national media representatives.
