MYRTLE BEACH, SC – June 5, 2025 – College football bowl season returns to the Grand Strand with the sixth edition of the Myrtle Beach Bowl on Friday, Dec. 19 at noon ET on ESPN at Brooks Stadium, located on the campus of Coastal Carolina University.
“We’re thrilled to kick off the sixth annual Myrtle Beach Bowl this December,” said Tony Ferrante, Interim Executive Director. “The ongoing support from our partners, local community, and college football fans is the foundation of what makes this event so special. We’re proud to deliver another unforgettable postseason experience at The Beach.”
“Visit Myrtle Beach is proud to once again partner with ESPN Events and Coastal Carolina University to bring this premier sporting event to The Beach,” said Jonathan Paris, Executive Director of Sports Tourism for Visit Myrtle Beach. “The Myrtle Beach Bowl has become a beloved annual tradition in our community, adding to the excitement of December with its high-energy competition and fan engagement. It perfectly complements the season’s festive offerings, from holiday-themed events and dazzling light displays to world-class live performances, creating a dynamic and memorable experience for residents and visitors alike.”
The matchup will feature schools from two of three NCAA Division I conferences: Conference USA, Mid-American Conference and Sun Belt Conference.
The 2024 Myrtle Beach Bowl featured Coastal Carolina and UTSA in its first-ever meeting, with the Roadrunners taking the trophy home to San Antonio.
The Myrtle Beach Bowl is one of 17 college bowl games owned and operated by ESPN Events. For more information, visit myrtlebeachbowlgame.com and follow on Facebook, X, Instagram and LinkedIn.
About ESPN Events
ESPN Events, a division of ESPN, owns and operates a portfolio of collegiate sporting events nationwide. In the 2025-26 academic year, the 35-event schedule includes three early-season college football kickoff games, 17 college bowl games, 10 college basketball events, two college volleyball events, the premiere regular season college softball and gymnastics events, as well as the Band of the Year National Championship. Collectively, these events account for over 400 hours of live programming on ESPN platforms, reaching 60 million viewers and attracting more than 650,000 annual attendees. Each year, the portfolio of events features more than 20 Division I conferences and hosts over 4,000 participating student-athletes. With satellite offices in more than 10 cities across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans. ESPN Events Press Kit
Media Contacts: media@myrtlebeachbowlgame.com | danny.c.chi@espn.com