For more information about AMP Reach, contact
Wes Bilyeu, Partnership Specialist at (843) 916-7297 or by email.
Option One - MMGY Global (JUne – September 7)
AMP Reach is a flight-based advertising program that allows lodging and attraction partners to build a customized campaign during key seasonal travel windows. Each flight includes VMB-supported audience targeting, negotiated premium inventory, and creative development using approved branded templates—so partners can efficiently reach active trip planners and drive them directly to partner landing pages.
MMGY Global Spring Timeline
4/8 - Order Form final deadline
4/10 - MMGY sends Creative Submission Form to participating partners
5/5 - Creative Submission Formfinaldeadline*
*upon creative submission form receipt, MMGY will start on creative development:
3-5 business days after registration for MMGY to provide initial proof
Partner has 48 hours to review and provide creative feedback/approval
Any revisions will be provided within 48 hours by MMGY
5/22 - all creative to be completed and approved
5/22 - partner has confirmed their site has been tagged with the MMGY-provided floodlight tags
5/25 - MMGY to submit all creative to perspective vendors
6/8 - Campaign launch (June – September 7—includes Labor Day Weekend Flight)
Reporting - Will be sent 30 days after last flight ends. Reporting will include all placements in your order; approximately week of 10/12/26.
Option Two - Sojern
Reach travelers when they’re ready to book. Through the Visit Myrtle Beach Sojern Co-Op Program, partners can run a custom digital campaign targeting travel intenders and confirmed Myrtle Beach travelers across channels like display, native, and video. With matching support from VMB and Sojern, partners receive three times the media value on their investment and can monitor results anytime through Sojern’s reporting portal.
For more information about AMP Reach, contact
Wes Bilyeu, Partnership Specialist at (843) 916-7297 or by email.