Visit Myrtle Beach partnered with Hasbro to bring the spirit of the beach directly into everyday shopping experiences through a dual-brand promotion featuring Play-Doh and Hasbro Games. Designed to inspire families and spark travel consideration, the campaign blended creativity, play, and vacation dreaming—meeting consumers where they already are and inviting them to imagine their next getaway.
At its core, the partnership was built to achieve three key objectives: expand family audience reach, drive awareness and consideration for Myrtle Beach as a top vacation destination, and extend the brand beyond traditional marketing channels into high-traffic retail environments.
Two Creative Concepts, One Destination
The campaign came to life through two distinct but complementary creative directions.
With Play-Doh, the concept “Ready, Imagine, Cook… at the Beach” encouraged families to tap into creativity and hands-on fun—mirroring the playful, build-your-own experiences that Myrtle Beach offers.
At the same time, Hasbro Games introduced “Beach Mode: Game On”, positioning the destination as the ultimate setting for family connection, friendly competition, and shared moments.
Together, these concepts created a cohesive narrative: Myrtle Beach is where imagination, play, and family time come together.
Play-Doh: Ready, Imagine, Cook at The Beach
Hasbro Games: Beach Mode: Game On
A Strong Retail Presence
The campaign was brought to life through a series of eye-catching in-store displays, including shippers, endcaps, and danglers, placed across major national retailers, Albertsons, Kroger and Fred Meyer. These retail partners aligned seamlessly with Visit Myrtle Beach’s target family audience. The breadth of locations (300+ stores) provided extensive reach, allowing the destination to connect with consumers during everyday shopping trips.
Throughout the store environment, bold colors, playful design elements, and clear calls-to-action helped the displays stand out—inviting shoppers to pause, engage, and explore.
Hasbro Games Beach Mode: Game on and Play-Doh Ready, Imagine, Cook... at The Beach displays
From Store Aisle to Vacation Planning
Play-Doh Ready, Imagine, Cook… at The Beach end cap
Each display served as a gateway to a deeper brand experience. Shoppers were encouraged to scan QR codes to enter a sweepstakes and explore a custom microsite designed to inspire travel to Myrtle Beach.
The microsite featured curated content that brought the destination to life, including articles such as:
17 Unique Experiences You Can Only Try in Myrtle Beach
Fun Experiences for All Ages
These pieces, along with additional links to the Visit Myrtle Beach website, helped guide users from inspiration to action—highlighting the variety of experiences available and making it easy to begin planning a trip.
In-store discovery through engaging retail displays
Interactive engagement via QR codes and sweepstakes entry
Deeper exploration through destination-driven content
Trip consideration supported by direct links to Visit Myrtle Beach
Bringing Myrtle Beach into Everyday Moments
This partnership demonstrates the power of meeting travelers in unexpected places. By integrating Myrtle Beach into familiar retail environments, the campaign captured attention during everyday moments and transformed them into opportunities for travel inspiration.
Through creativity, play, and strategic collaboration with a globally recognized brand like Hasbro, Visit Myrtle Beach successfully extended its reach, engaged families in a meaningful way, and reinforced its position as a destination built for fun, connection, and unforgettable experiences.
Visit the Ready, Imagine, Cook….at The Beach website
Visit the Beach Mode: Game On website
Play-Doh Ready, Imagine, Cook... at The Beach creative and website
Hasbro Games Beach Mode: Game On creative and website