Myrtle Beach PR Tourism Highlights for February 2026

National media coverage in February reinforced Myrtle Beach’s visibility as a high-demand, experience-driven coastal destination, supported by strong entertainment momentum, expanding access via direct flights, and continued recognition for value and family-friendly appeal. Major national outlets highlighted the destination’s inclusion in headline-making entertainment news, including Post Malone and Jelly Roll extending their stadium tour into 2026 with a stop at the Carolina Country Music Festival. Travel and industry coverage further positioned Myrtle Beach as a top-performing destination, with recognition in Spirit Airlines’ list of most searched Spring Break 2026 beach destinations and reporting on South Carolina’s $31 billion tourism impact. Direct flight access was a key coverage theme, with expanded air service from Breeze Airways and Avelo Airlines routes and returning service from Spirit Airlines. Lifestyle and travel coverage emphasized Myrtle Beach’s accessibility and broad appeal, with consistent inclusion in roundups highlighting affordable weekend getaways and family-friendly destinations. Finally, culinary coverage also remained a strong pillar, with national outlets spotlighting the region’s food scene.

National/Regional Tourism News