Visit Myrtle Beach partnered with Crocs on Crocs to Coast, a sweepstakes promotion designed to bring the beachy spirit of Myrtle Beach into the Crocs brand experience. Running May 19 through June 21, 2026, the campaign invited shoppers to enter for a chance to win their own Myrtle Beach getaway, with a custom microsite on hand to help them start planning the trip and browse Crocs styles along the way.
Sweepstakes and Prize
The promotion combined in-store signage at select Crocs retail locations driving shoppers to a custom microsite to enter the sweepstakes. The grand prize awarded up to four guests a 5-day, 4-night vacation, including oceanfront accommodations, round-trip airfare, a 4-hour private fishing experience, tickets to a local attraction, and a $200 dining credit.
The Microsite Experience
The custom microsite turned a sweepstakes entry into a head start on trip planning. Alongside the entry form, the site featured Myrtle Beach travel tips and activity links, plus a “Shop Now” feature connecting directly to the Crocs website, blending vacation inspiration with shopping in one place.
Top performing content included a Myrtle Beach miniature golf feature, which drew the most link clicks of any travel content on the site. Crocs product links also saw engagement, led by the Brooklyn Buckle, Classic Clog, and Miami Flip styles.
Results
By the end of the promotion on June 21, the microsite generated strong engagement:
74,514 total pageviews
37,251 users
40,103 sweepstakes submissions
Meeting Shoppers Where They Are
Crocs to Coast is another example of Visit Myrtle Beach showing up where its audience already is, this time inside of a retail space that people consistently return to. By pairing a trip giveaway with integrated shopping and travel content, the campaign turned everyday browsing into vacation inspiration during its month-long run.