Visit Myrtle Beach partnered with iHeartMedia this spring on the Make Your Myrtle Moment Sweepstakes, giving listeners ta chance to win the ultimate Myrtle Beach getaway. Running May 11th 2026 – June 7th, 2026, the sweepstakes paired on air radio promotion with a digital entry experience to drive both excitement and measurable engagement with the destination.
The Offer
The grand prize gave entrants a reason to picture themselves on The Beach: a $1,000 gift card for travel expenses, four nights of oceanfront accommodations, four tickets to Ripley’s attractions, and a $100 dining credit at The Hangout Myrtle Beach. iHeart Media supported the contest with a radio commercial spot and entry pages across its network, while the contest artwork embodied the Myrtle Moments look and feel so the campaign stayed consistent with everything else Visit Myrtle Beach is doing this year.
The Results
73 iHeart Media stations across the country ran the sweepstakes throughout the two-week window, and the response gave the campaign real reach.
75,144 completed entries
12,288 total users
4,879 visits to VisitMyrtleBeach.com
6,722 clicks through to Instagram
3,597 clicks through to Facebook
5,690 shares on X
Beyond the entry count, the sweepstakes did real work for the destination’s digital footprint. Nearly 5,000 people clicked through to the official website, and social referrals to Instagram and Facebook combined for over 10,000 visits, turning a single contest into a stream of new audience touch points across multiple channels.
A grand prize winner has already been selected and notified, giving one lucky entrant their own Myrtle Moment to look forward to this year.
Why It Matters
A contest like this does more than give away a vacation. It puts Visit Myrtle Beach in front of tens of thousands of potential visitors who may have never considered the Grand Strand as their next vacation spot, and converts that attention into opt ins, website visits, and social follows the destination can build on long after the contest ends. As a top-of-funnel effort, the sweepstakes engages the inspire phase of the Visit Myrtle Beach touchpoints, sparking interest among audiences who are just beginning to imagine their next getaway. With over 12,000 total users and traffic across three social platforms, the Make Your Myrtle Moment Sweepstakes shows how a focused media partnership can extend the reach of the Myrtle Moments campaign well beyond paid impressions.
You can find more information on the Myrtle Moments campaign, here.