Visit Myrtle Beach recently partnered with People Inc. for the second consecutive year to host an exclusive culinary event for national media, this time at the People Inc. Test Kitchen in New York City.
The Greater Myrtle Beach Collaborative has officially launched as the new enterprise identity established to enhance the efforts of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, along with Partnership Grand Strand, Collaborate2031, Leadership Grand Strand, Grand Strand Young Professionals and additional initiatives. Through “The Collaborative,” these organizations will serve under a single platform dedicated to driving economic prosperity and improving quality of life throughout the greater Myrtle Beach area.
Beach renourishment in Myrtle Beach is scheduled to begin next week, with work expanding to include the Arcadian Shores area just north of the city. The project remains on track for completion by Memorial Day, and the beach will stay open throughout construction with only small sections temporarily closed.
-- How did a Black man in the 1940s Jim Crow South open a club where Black and White people danced side by side to the tunes of music's legendary entertainers? The answer lies in a story as unforgettable as the music that turned a nightclub into a place of unity.
Beginning Monday, July 21, 2025, CHARLIE'S PLACE, a new five-episode, documentary-style podcast series hosted by filmmaker Rhym Guissé, uncovers the unbelievable true story of a revolutionary Myrtle Beach juke joint that brought communities together through the power of music.
This May 6-10, the PGA Tour returned to Myrtle Beach for the third year with the ONEflight Myrtle Beach Classic. Held at the Dunes Golf and Beach Club and co-titled sponsored by Visit Myrtle Beach and the charter jet company ONEflight International, the tournament once again reinforced Myrtle Beach’s reputation as the “Golf Capital of the World.”
The ONEflight Myrtle Beach Classic will return to the PGA TOUR schedule on May 13–16, 2027, with the Dunes Golf and Beach Club serving as host for a fourth consecutive year. The 2027 tournament dates mark a one-week shift later on the calendar compared to the event’s first three editions, which were held during the first full week of May.
The Greater Myrtle Beach Collaborative has officially launched as the new enterprise identity established to enhance the efforts of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, along with Partnership Grand Strand, Collaborate2031, Leadership Grand Strand, Grand Strand Young Professionals and additional initiatives. Through “The Collaborative,” these organizations will serve under a single platform dedicated to driving economic prosperity and improving quality of life throughout the greater Myrtle Beach area.
Picking up the winner’s check certainly will be easier than lifting the seascape trophy at this year’s ONEflight Myrtle Beach Classic, which will conclude May 10 at the Dunes Golf and Beach Club.
The winner’s hardware is a 21-pound bronze plate, sculpted for the event by Bryan Rapp, 52, the director of the Master Sculpture Program at Brookgreen Gardens in Murrells Inlet since 2019.
The ONEflight Myrtle Beach Classic will again host a Horry County Schools (HCS) Day from 9:30 to 11 a.m. on April 13, where more than 250 high school students majoring in marketing, culinary services, hospitality and turf management will receive a hands-on, behind-the-scenes look at what’s involved in running a PGA TOUR event. The professional golf event will be contested May 7-10 at the Dunes Golf and Beach Club.
Visit Myrtle Beach partnered with Hasbro to bring the spirit of the beach directly into everyday shopping experiences through a dual-brand promotion featuring Play-Doh and Hasbro Games. Designed to inspire families and spark travel consideration, the campaign blended creativity, play, and vacation dreaming—meeting consumers where they already are and inviting them to imagine their next getaway.
National media coverage in February reinforced Myrtle Beach’s visibility as a high-demand, experience-driven coastal destination, supported by strong entertainment momentum, expanding access via direct flights, and continued recognition for value and family-friendly appeal. Major national outlets highlighted the destination’s inclusion in headline-making entertainment news, including Post Malone and Jelly Roll extending their stadium tour into 2026 with a stop at the Carolina Country Music Festival.
Partnership Grand Strand (PGS), the nonprofit foundation of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, announces the launch of Collaborate2031, a comprehensive community strategy initiative designed to strengthen economic vitality, community pride and quality of life across Horry County and the Myrtle Beach region.
As part of the effort, members of the community will have multiple opportunities to provide input, including participation in listening sessions and an online survey available at Collaborate2031.com.